Pitch Publicity

05/07/2026

At SupplySide Connect, Dr. Suresh Lakshmikanthan is challenging one of the biggest assumptions in the ashwagandha category: that more is better.

In his latest interview with Nicholas Senior Editor at Nutritional Outlook, the focus is on potency—not dose. Ashwa.30® is designed by Natural Remedies Human Health Care to deliver clinical efficacy at just 30 mg—a fraction of the traditional 300–600 mg standard—by concentrating multiple active compounds within the plant through bioactive optimization.

What makes that possible is dual standardization: withanolides for stress modulation and a proprietary ATP-active fraction to support mitochondrial function, energy metabolism, and endurance.

The result? A more efficient, targeted approach to formulation—supported by data showing improvements in VO2 max and reductions in muscle damage markers.

This isn’t just incremental innovation—it’s a rethink of how adaptogens are formulated for performance, energy, and real-world application.
Less dose. More precision.

At SupplySide Connect New Jersey, Suresh Lakshmikanthan, PhD, Natural Remedies’ chief business officer, explains how dual-standardized Ashwa-30 leverages ATP-active compounds and withanolides to deliver energy, endurance, and metabolic benefits at just 30 mg.

05/07/2026

The New Yorker just entered the conversation with a feature on Mind of a Serial Killer Experience — exploring what happens when true crime moves beyond podcasts and documentaries and becomes fully immersive.

What makes the piece compelling is the bigger cultural question it raises: why society remains so fascinated by these stories in the first place.

The closing paragraph of this piece really stays with you. The writer suggests that part of society’s fascination with historical true crime may come from the fact that these stories, while horrific, are finished. There’s an ending. There’s resolution. In a world where so much feels uncertain, unresolved, and emotionally difficult to process in real time, perhaps that sense of closure is part of what audiences are searching for. It’s a fascinating cultural observation — and one that goes far deeper than shock value.

Produced by Exhibition Hub blends psychological profiling, immersive storytelling, investigative detail, and interactive elements that continue fueling national media conversation around the phenomenon of true crime entertainment. Grab your magnifying glass and examine it for yourself. 🎟️ Tickets available now through Fever

For a fee of $40, this immersive pop-up exhibition promises to provide a glimpse inside the mind of a serial killer. Here’s what Naomi Fry found instead.

05/06/2026

It's not out of reach. Preventative health is not as expensive as you think. Organic & Natural Health Association CEO and Executive Director, Karen Howard tells KVLF-AM/FM "Between the Beats" to start with the basics: and the importance of certification seals to make sure on the label: U.S. Department of Agriculture Organic, Non-GMO Project and NSF

Karen Howard is the CEO and Executive Director of Organic & Natural Health Association, leading the organization for consumer health advocacy since its incep...

05/06/2026

People is spotlighting the growing fascination around Mind of a Serial Killer Experience — calling attention to the fact that visitors must sign a waiver before entering due to the exhibit’s disturbing content.

The feature highlights the exhibition’s chilling recreations, from Ted Bundy’s Volkswagen Beetle to Jeffrey Dahmer’s apartment kitchen, while exploring the deeper psychological questions driving today’s true crime obsession.

One visitor told People:

“It’s mind-boggling how someone can look so normal… and this is what they’re capable of.”

Another reflected on the experience by asking:

“Are they born this way… or are there certain factors in their life that made them be this way?”

That tension between fear, psychology, investigation, and human behavior is exactly what’s fueling conversations around this immersive experience produced by Exhibition Hub 🎟️ Join the conversation by locking in your tickets at Fever

A new exhibition about infamous murderers requires guests to sign a waiver to enter. The various rooms in The Mind of a Serial Killer exhibition in New York City are based on the crimes of John Wayne Gacy, Ted Bundy, Jeffrey Dahmer and more.

05/06/2026

3, 2, 1... It’s time for Episode 57 🎬 with Ilene Silverman

This episode of “Pitch Live with Amy Summers” podcast features Ilene Silverman, owner and president of ilene's gator store, a beloved Gainesville retail destination rooted in decades of family legacy. Carrying forward a tradition that began with her family’s original downtown store established in 1935, Silverman has built Ilene’s Gator Store into a recognizable brand known for its deep connection to the University of Florida community and loyal Gator Nation following. A Gainesville native, she has successfully blended heritage with modern retail, growing a business that reflects both entrepreneurial resilience and hometown pride. In this episode, Silverman shares the story behind her family’s longstanding presence in Gainesville, how she evolved the brand over time, and what it takes to sustain a successful retail business across generations.

Key pitching takeaways from Ilene Silverman on this episode of “Pitch Live”:

Lead with a genuine welcome the moment a customer walks in.
Skip the “How can I help you?” greeting and start a conversation instead.
Sell the story behind the product, not just the product itself.
Tell the truth, even if it costs you the sale.
Build trust by helping customers look and feel their best.
Curate quality merchandise to build lasting customer confidence.
Maximize checkout with add-ons across price points for every generation.
Treat every customer with kindness—no judgment, ever.

Join Amy Summers for with Ilene Silverman to access Ilene’s pitching strategies and success stories that prove the power of ☎️🤩

This episode of “Pitch Live with Amy Summers” podcast features Ilene Silverman, owner and president of Ilene’s Gator Store, a beloved Gainesville retail dest...

05/05/2026

Sleep, calm, relaxation—this is where the mood beverage conversation is getting interesting.

In Rachel Arthur’s Beverage Daily story the focus turns to botanicals leading this next wave—ingredients like holy basil, lemon balm, chamomile and L-theanine—showing up not just as trends, but as part of how consumers are building daily rituals around stress and sleep.

Natural Remedies Human Health Care Dr. Suresh adds important context to the rise of botanicals like Holixer (an emerging star), chamomile and lemon balm (classics)—not as lifestyle add-ons, but as ingredients with a long history of supporting stress, sleep and nervous system balance.

What stands out is the intent. This isn’t about occasional use—it’s about integrating “calm” into everyday life, whether that’s winding down at night, replacing alcohol, or simply getting through the day with more balance.

That’s a different kind of demand—and a much higher bar for brands trying to meet it.

Mood beverages, a fast-growing segment of functional drinks, focus on influencing mental states such as calmness, relaxation, and cognitive clarity rather than traditional physical benefits.

05/05/2026

The cost of staying healthy can be overwhelming right now, but Organic & Natural Health Association CEO Karen Howard tells KSAZ-TV "FOX 10 Talks" in Phoenix how it becomes more manageable if focus on three key supplements and look for the top three seals on the label U.S. Department of Agriculture Non-GMO Project and NSF

Karen Howard is the CEO and Executive Director of Organic & Natural Health Association, leading the organization for consumer health advocacy since its incep...

05/05/2026

Gotta love a good Devon Gholam, Ph.D. cheat sheet from SupplySide Supplement Journal of the top news in natural products. 🎯 Congrats to Alejandra Gratson, Ph.D. on her appointment as Managing Partner of Specialty Nutrition Consulting, Inc. 🎉 working alongside one of the industry's most iconic leaders, Greg Horn! Catch Greg Horn at Vitafoods Europe this week to get on this dream team's calendar! ✨

Explore supplement innovations, gut health products and industry updates. Learn about new research and product launches.

05/04/2026

This week’s episode of “Pitch Live with Amy Summers” podcast features Ilene Silverman, owner and president of ilene's gator store. She shares how she transformed a family retail legacy dating back to 1935 into a Gainesville staple deeply connected to the University of Florida and Gator Nation, and breaks down the instincts and decisions that have kept the business relevant across generations.

Join Amy Summers for with Ilene Silverman, May 6 on YouTube Podcasts, Apple Podcasts, Spotify, Amazon Music, or wherever you consume to podcasts, to gain access to Ilene’s pitching strategies and success stories that prove the power of ☎️🤩

05/04/2026

Digestive health is evolving—and the expectations around it are rising.

In Nutrition Industry Executive, Dr. Suresh Lakshmikanthan emphasizes that today’s gut health category is no longer limited to basic digestive support, but is expanding into more targeted, science-backed solutions designed to address specific functions within the body.

He points to a growing focus on clinically studied ingredients like GutGard developed by Natural Remedies Human Health Care and defined mechanisms of action, as the industry moves toward more precise and effective approaches to gut health.

That includes a broader toolkit—beyond traditional probiotics—incorporating prebiotics, enzymes, and botanicals to better support digestive balance and overall wellness.

The takeaway: gut health is becoming more sophisticated, more intentional, and more grounded in science.

The digestive health ingredients market is becoming more sophisticated thanks to innovation, new research and consumer demand for...