Public Relations Society of America (PRSA)

Public Relations Society of America (PRSA) Where communicators find the community, mentors & answers to move forward. Start here 👇
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October brings even more opportunities to learn and connect across PRSA’s specialized communities.🎓 The Educators Academ...
10/02/2026

October brings even more opportunities to learn and connect across PRSA’s specialized communities.

🎓 The Educators Academy Summit takes place virtually Oct. 5, bringing together educators, researchers and communications professionals to explore the ideas and issues shaping the future of public relations education.

🤖 On Oct. 6, the Employee Communications Section presents Pause to Accelerate: Becoming a Smart, Strategic AI-enabled Comms Team. Rather than racing toward every new AI tool, this webinar focuses on making deliberate decisions — from selecting technology and establishing guardrails to aligning with organizational priorities and identifying where human expertise matters most. The program is available to all PRSA members.

🧬 At the Health & Life Sciences Conference: Innovation & Impact, Oct. 17–18 in Orlando, Dr. Jamin Brahmbhatt will share how storytelling helped reconnect him with his purpose as a physician — and what that experience can teach communicators.

🤝 Looking ahead to Nov. 13, Connect on Tour heads to Dallas-Fort Worth International Airport for a day of practical learning, candid conversations and connections designed for internal communicators.

Explore a topic that matters to your work and discover the specialized communities available through PRSA Sections.

👉 Learn more: linktr.ee/prsa

In the October issue of Strategies & Tactics, meet PRSA’s inaugural Women of Impact, explore what Hispanic Heritage Mont...
10/02/2026

In the October issue of Strategies & Tactics, meet PRSA’s inaugural Women of Impact, explore what Hispanic Heritage Month can teach global communicators and go inside Lenovo’s two-month communications sprint across three major sporting events.

Also in this issue: lessons in empathetic leadership from “Ted Lasso,” practical guidance for leading on AI transparency, a look at how one small PRSA Chapter team made a large impact — and three reasons to rethink branded merchandise.

Read the October issue: https://bit.ly/3VMskvg

We’re getting ready to celebrate some of the profession’s standout leaders at ICON 2026! 🏆PRSA’s 2026 Individual Awards ...
10/01/2026

We’re getting ready to celebrate some of the profession’s standout leaders at ICON 2026! 🏆

PRSA’s 2026 Individual Awards recognize six communicators whose contributions span professional practice, education, mentorship, service, diversity and the global communications profession.

Congratulations to Anthony W. D’Angelo, APR, Fellow PRSA; Gemma R. Puglisi; Geri A. Evans, APR, Fellow PRSA; Dennis L. Wilcox, Ph.D., APR, Fellow PRSA; Thomas Bennett III; and Davis Richardson.

We look forward to recognizing this year’s honorees at ICON 2026, Oct. 17–20 in Orlando.

Learn more about the honorees and their awards in the PRSA Newsroom: https://www.prsa.org/news/2026/09/17/prsa-celebrates-standout-leaders-at-icon-2026-in-orlando

The end of doesn’t mean the end of the conversation.At ICON 2026, take the next step with The Knowing-Doing Gap: 10 Es...
09/30/2026

The end of doesn’t mean the end of the conversation.

At ICON 2026, take the next step with The Knowing-Doing Gap: 10 Essential AI Ethics Competencies Your Society At Work, featuring Marlene Neill, Ph.D., APR, Fellow PRSA.

Drawing on original research conducted on behalf of PRSA’s Board of Ethics and Professional Standards (BEPS), the session will explore 10 essential AI ethics competencies and how communications professionals can apply them to real-world decisions.

đź“… Sunday, Oct. 18
⏰ 5–6 p.m.

Keep the Ethics Month momentum going at :
https://www.prsa.org/conferences-and-awards/icon-2026

Start your ICON experience with a morning designed to celebrate great work — and help you strengthen your own.The PRSA E...
09/29/2026

Start your ICON experience with a morning designed to celebrate great work — and help you strengthen your own.

The PRSA Emerging Professionals Program and Awards Ceremony on Oct. 18 includes breakfast, recognition of the 2026 honorees and three professional development sessions covering teamwork, proactive storytelling and AI.

The program runs from 8 a.m.–12:30 p.m. ET at the Orlando World Center Marriott, just before the ICON 2026 Opening General Session begins at 1 p.m.

Add it to your ICON registration: https://bit.ly/4gyICzV

Trust takes time to build — and the decisions organizations make can strengthen or undermine it.For our final BEPS Mem...
09/28/2026

Trust takes time to build — and the decisions organizations make can strengthen or undermine it.

For our final BEPS Member Spotlight, Christa Leupen, APR, and Marlene Neill, Ph.D., APR, Fellow PRSA, share their perspectives on how ethical leadership can help communicators and organizations build and maintain trust.

Explore PRSA’s ethics resources: https://bit.ly/3TQ6zXZ

This week Inside PRSA is focused on staying informed, strengthening community and communicating effectively through chan...
09/28/2026

This week Inside PRSA is focused on staying informed, strengthening community and communicating effectively through change.

🔎 Member Mondays: What Is AI Reading? (Sept. 28)
Explore Muck Rack’s latest research on what AI is reading, journalist visibility and what communicators can do to strengthen their GEO strategies.
Included with PRSA membership.

🎉 Hispanic Heritage Month Virtual Meet-Up (Sept. 30)
Celebrate Hispanic Heritage Month, meet the new Executive Committee of the PRSA Hispanic Affinity Group and join a conversation about heritage, community and supporting your PR journey.

đź’¬ Diverse Dialogues: Communicating Through Uncertainty (Oct. 1)
Hear practical insights for communicating with employees, responding to media inquiries and maintaining public trust during rapidly evolving and sensitive situations.

Also featured:

🤝 PRSA New Member Offer — Through Oct. 15, new members can receive a complimentary Chapter or Professional Interest Section membership, up to a $100 value, with code ETHICS2026.

🏨 ICON 2026 Hotel Deadline — Reserve your room in PRSA’s official hotel block by Sept. 29, or before rooms sell out.

📰 September Strategies & Tactics — Catch up on the latest issue, focused on trust and ethics during Ethics Month.

Make time for what moves you forward.

đź”— linktr.ee/prsa

Most communications professionals know the ethical principles.The challenge is applying them when the answer isn't alway...
09/27/2026

Most communications professionals know the ethical principles.

The challenge is applying them when the answer isn't always so clear.

What do you do when a message is technically accurate but lacks context?
When a client wants stronger claims than the evidence supports?
Or when speaking up could create uncomfortable conversations?

These moments define trust.

Decisions based on ethics matter when competing priorities and expectations create tension. That's why PRSA continues to provide communicators with guidance, standards, and a network of peers committed to doing the right thing ...

Even when the right call is the harder path.

More responsibility means bigger decisions — and having the right professional network matters.As your influence grows, ...
09/26/2026

More responsibility means bigger decisions — and having the right professional network matters.

As your influence grows, PRSA connects you with the resources, professional standards and community to navigate challenges with confidence, exchange ideas with peers and keep growing in a profession that never stands still.

Through Oct. 15, join PRSA and get a Chapter or Section add-on on us* with promo code ETHICS2026.

Join today: prsa.org/join

*Offer excludes the New Professionals Section. Offer is worth up to $100 and is limited to one Section or Chapter. A discount of $100 will be applied if the price of the Chapter or Section exceeds $100. Not applicable to Associate or Retired Members.

PRSA Sections offer opportunities to go deeper into the topics and specialties that matter most to your work — and there...
09/25/2026

PRSA Sections offer opportunities to go deeper into the topics and specialties that matter most to your work — and there’s plenty ahead this fall.

🤖 On Sept. 29, the Association/Nonprofit Section explores how agentic AI can help organizations personalize communications at scale while maintaining their voice, mission and human judgment. The webinar is available to PRSA members, offering a glimpse into the specialized programming available through PRSA Sections.

🎓 The Educators Academy Summit virtual agenda is now available! See what’s planned for Oct. 5 as educators and communications professionals come together to exchange ideas and advance the future of public relations education.

🤝 On Nov. 13, the Employee Communications Section brings Connect on Tour to Dallas-Fort Worth for a one-day experience filled with practical ideas, honest conversations and connections for internal communicators.

🏢 And Nov. 18–19, the Corporate Communications Section heads to Atlanta for Trust & Influence: Being the Communicator Your Company Needs, focused on helping corporate communicators strengthen their influence, demonstrate value and become trusted strategic partners.

Find the programming that speaks to your work — and the PRSA Section that can become part of your professional community.

👉 Learn more: linktr.ee/prsa

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