Public Relations Society of America (PRSA)

Public Relations Society of America (PRSA) Where communicators find the community, mentors & answers to move forward. Start here 👇
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National Wellness Month is a reminder that taking care of yourself is part of doing your best work. 💙From preventing bur...
08/15/2026

National Wellness Month is a reminder that taking care of yourself is part of doing your best work. 💙

From preventing burnout to practicing mindfulness and building healthier habits, explore insights from Strategies & Tactics and PRsay designed to support your well-being — both personally and professionally.

🔗 Explore the resources: https://qrfy.io/p/_4Zw0THT8Y

Looking for a closer look at what PRSA Sections can add to your membership? These upcoming programs offer PRSA members a...
08/14/2026

Looking for a closer look at what PRSA Sections can add to your membership? These upcoming programs offer PRSA members an opportunity to explore specialized communities and learn from experts across the profession.

🧬 The Health & Life Sciences Section presents Lead on LinkedIn: A Bootcamp for Health Communicators on Aug. 20, with actionable strategies for strengthening your profile, content and professional brand.

💻 The Technology Section presents Bend, Don't Break on Aug. 25, exploring why adaptability is becoming increasingly important as AI, shifting media dynamics and new expectations transform tech PR.

🎤 The Entertainment & Sports Section will host an Influencer & Reputation Management Panel on Sept. 8, examining how communications professionals build and protect talent brands in today's always-on digital landscape.

🏛️ The Public Affairs & Government Section will explore careers in federal, state and local government communications on Sept. 16, including career pathways, transition tips and the impact communicators can make in public service.

All four webinars are available to PRSA members, offering a glimpse into the specialized learning and connections available through PRSA Sections. Explore a program, discover a new professional community and consider adding a Section to your membership.

👉 Learn more: linktr.ee/prsa

Three days to step outside your day-to-day and invest in what’s next for your career.At ICON 2026, connect with thousand...
08/14/2026

Three days to step outside your day-to-day and invest in what’s next for your career.

At ICON 2026, connect with thousands of fellow PR and communications professionals, hear fresh perspectives from industry leaders and bring home ideas you can put into practice.

Join us Oct. 18–20 in Orlando, Florida, for learning, networking and inspiration with the communications community.

⏰ Today is your LAST CHANCE to save $250 with the ICON Saver Rate!

Register now: https://www.prsa.org/conferences-and-awards/icon-2026

Your audience isn't reading your press release.Instead, they're asking AI what your organization is about.That's a profo...
08/13/2026

Your audience isn't reading your press release.

Instead, they're asking AI what your organization is about.

That's a profound shift for the communications profession.

For years, PR professionals optimized for journalists. Then we optimized for social algorithms. Today, people just ask an AI assistant to synthesize what they need to know.

The answer they receive isn't based on one campaign. It's from the collective digital footprint your organization has created over time.

Together, those signals shape what AI communicates. What story is AI telling about your organization?

PRSA's recent discussion of PR 3.0 argues that the profession is entering an intelligence era where communicators must begin managing the information ecosystem that AI relies on.

The organizations that can't adapt won't be part of the conversation.

08/12/2026

"Different is better than better."

That's the idea Sally Hogshead is bringing to PRSA ICON 2026.

Ahead of her keynote, the New York Times bestselling author and expert on the science of fascination spoke with PRsay about what makes people memorable, why professionals should stop trying to be great at everything and how leaning into your natural strengths can help you stand out.

🎥 Watch this preview for a glimpse of what ICON attendees can expect from Sally in Orlando: https://prsay.prsa.org/2026/08/07/icon-2026-preview-sally-hogshead-on-standing-out-by-being-yourself/

📍 PRSA ICON 2026
🗓️ Oct. 18–20 | Orlando

⏰ Register by Aug. 14 to take advantage of the Saver Rate: PRSA.org/ICON26

We’re thrilled to host the second PRSA AANHPI Affinity Group webinar of 2026 — an intimate conversation with one of the ...
08/11/2026

We’re thrilled to host the second PRSA AANHPI Affinity Group webinar of 2026 — an intimate conversation with one of the industry’s most respected leaders.

Join us for “5 Questions with Bill Imada,” featuring Bill Imada, Chairman and Chief Connectivity Officer of IW Group, Inc., and moderated by our Co-Chair, Cheryll Ocampo Forsatz.

This session will dive deep into:

🌟 The Origin Story: Cultural roots and career arcs
🌟 The “Bamboo Ceiling”: Strategies for breaking through invisible barriers
🌟 The Power of the “Only”: Navigating senior leadership as an AANHPI voice
🌟 Mentorship vs. Sponsorship: Building your architecture of support

This isn’t just a career talk; it’s a deep dive into navigating the C-suite while staying true to your identity.

📅 Thursday, Aug. 20 at 4 p.m. ET
💻 Virtual

Open to all PRSA AANHPI Affinity Group members and future members. Don’t miss the chance to learn from one of the industry’s respected leaders and engage in a live Q&A.

Join us: https://prsa.zoom.us/j/85300855680?pwd=F24zayvImnqBWcKAHaD9xnll8Ya6ib.1

The agenda is now available for the 2026 PRSA Health & Life Sciences Conference!See what’s planned for Oct. 17–18 in Orl...
08/11/2026

The agenda is now available for the 2026 PRSA Health & Life Sciences Conference!

See what’s planned for Oct. 17–18 in Orlando, Florida, as health and life sciences communicators come together around this year’s theme, Innovation & Impact.

Explore the sessions, start planning your experience and get ready for two days of learning and connection.

View the agenda and register: https://prsa.org/HLS2026

What's shaping the future of communications?At PRSA ICON 2026, hear from communications executives at Universal, Procter...
08/10/2026

What's shaping the future of communications?

At PRSA ICON 2026, hear from communications executives at Universal, Procter & Gamble and Hilton Grand Vacations as they explore the trends every communicator should be watching—from AI and measurement to brand trust, storytelling and the channels transforming our profession.

Walk away with practical insights to help you prepare for what's next while making smarter decisions today.

Join us Oct. 18–20 in Orlando, Florida.

Learn more: https://www.prsa.org/conferences-and-awards/icon-2026

This week Inside PRSA is focused on helping communicators prepare for the future of AI, leadership and modern communicat...
08/10/2026

This week Inside PRSA is focused on helping communicators prepare for the future of AI, leadership and modern communications.

🤖 AI Pulse: AI in the Job Market (Aug. 10)
Learn how AI is changing hiring, what communications professionals need to stand out and the skills shaping tomorrow's workforce.

📊 Demo Day: The Modern PR Toolkit – Live Demo of Media Monitoring & Social Listening (Aug. 11)
See how Onclusive helps communications teams monitor conversations, protect brand reputation and uncover actionable insights.
Open to all at no cost.

Also featured:

📈 Member Mondays: From Strategy to Connection – The New Era of Communication Leadership
Explore how authentic leadership and intentional communication can strengthen trust and leadership effectiveness.
Included in PRSA membership.

🎤 Saver rates extended through Aug. 14 for PRSA ICON, the Health & Life Sciences Conference and the Educators Academy Summit.

📣 Modern Media Relations in the AI and Creator Economy

📊 Beyond the Silo: It's Time To Measure What Actually Matters

Make time for what moves you forward.

🔗 linktr.ee/prsa

Worried AI is changing the future of communications?That's not a bad thing. It means you're paying attention.As we learn...
08/08/2026

Worried AI is changing the future of communications?

That's not a bad thing. It means you're paying attention.

As we learn to work alongside AI, we're finding that many classic leadership skills are rising to the surface. Employers are looking for communicators who can:

✨ Build trust through emotional intelligence.
✨ Connect communications to business outcomes.
✨ Make ethical decisions when technology raises difficult questions.
✨ Lead through uncertainty with sound judgment.
✨ Stay adaptable and committed to continuous learning.

Need help with any of these skills? PRSA connects you with experienced mentors and network of practitioners navigating the same changes together.

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