Hudson West

Our clients include consumer products, entrepreneurs, TV shows, experts, businesses & nonprofits We bring brands to life.

We are Hudson West, an elite entertainment and lifestyle branding firm. We harness decades of industry knowhow to design and execute the most effective targeted national and local publicity, marketing, social media and branding campaigns for our exclusive clientele. Operating solely on reputation-based referrals for close to 5 years, our dynamic duo is a well-oiled marketing machine.

07/24/2026

Happy Friday, friends. Hudson West is celebrating back to back client wins, keeping the ball rolling this summer. Let’s highlight a few:

1. For 13 consecutive years, NYT Wirecutter has named the uniball Jetstream RT as the best everyday ballpoint pen, for its quick-drying, smooth, dark ink. uniball also got some love for their multi-color and gel pens, making the article an overall superb win for our client 👏

2. HGTV highlighted The Organized Mama Jessica Litman’s professional organization tips in their two articles on bathroom design.

3. After a great appearance at ISTELive this year, Luxor Workspaces was also highlighted in this Tech&Learning article for the CellGuard Phone Pouch, an excellent piece of edtech to “show and tell” about.

4. Another awesome win for uniball! The ELLE Pen Set was included in People Magazine’s back-to-school shopping guide, for evoking iconic characters and making writing more fun.

5. The RDX Sports sauna suit was featured in VUE Atlanta’s summer essentials list for their 2026 summer edition, a must-have for getting active this season.

Have a great weekend, and let’s close out July strong! 🎆

07/17/2026

Happy Friday, everyone 🏖️ We’re excited to have a ton of client wins to celebrate since July kicked off, from editorial inclusions to broadcast mentions and podcast interviews:

1. One of this week’s biggest wins: Hudson West helped fill the audience for an exceptionally rare pre-fight interview with Conor McGregor, where he was presented with custom RDX Sports gloves. While the fight didn’t go his way, the demand for pre-fight footage has skyrocketed—driving thousands of fans back to this exclusive content and delivering exposure that has far exceeded expectations.

2. Continuing the hype for the uniball Zento since ELLE’s release, Access Daily with Mario & Kit featured The Elle Pen Set as a “little pink pen… [that] reinforces that you don’t have to look or act like everyone else to be intelligent, competent, and successful.” A powerful message for our favorite pink poofy pen.

3. POSCA paint markers and LAMY fountain pens were both included in the NY Strategist’s Prime Day school-supply list, as the academic year inches closer.

4. Callie Zauner, VP of Sales & Marketing at Luxor Workspaces, was interviewed on Flipboard EDU Podcast with Coach William Jeffrey, discussing K-12 cellphone bans and their solutions.

5. Fort Lauderdale Magazine created a summer-centric product list for their July issue, highlighting RDX Sports’s workout gloves.

6. Perfectly timed to the summer season, Business Insider posted a story on sun shirts for cooling protection, quoting Dr. Maya Thosani’s expert dermatologist input.

7. Esquire included the LAMY safari Fountain Pen as a wonderful gift for new graduates, a classy tool to equip for their next chapter in life.

And the list goes on…

We hope you have a lovely weekend!

06/24/2026

✨ What. A. Night. ✨

We were honored to attend the ELLE World NYC pop-up and the unforgettable surprise Legally Blonde 25th Anniversary reunion panel on behalf of our client uni Brands, whose limited-edition ELLE x uniball Pen Set quickly became one of the most iconic (and pinkest) props of the evening.

From surprise celebrity moments and endless nostalgia to a room filled with people celebrating one of pop culture’s most iconic characters, the energy was pure Elle Woods: smart, stylish, ambitious, and a little bit fabulous.

As publicists, we love helping create product launch opportunities like these long before the doors open. Seeing a product seamlessly become part of an experience—and watching attendees genuinely engage with it—is always the reward.

A huge congratulations to the teams at ELLE, Prime Video, and uni Brands for creating such a fun, nostalgic, and genuinely iconic event.

And the excitement continues! Be sure to tune in to Elle, the highly anticipated Legally Blonde prequel, premiering on Amazon Prime July 1. Fans can also purchase the limited-edition ELLE x uniball Pen Set on Amazon now throughout the back-to-school season.

Because what would Elle Woods do? Probably buy the pink pen. 💕🖊️

1. We can’t wait! Photo credit: Elle Amazon MGM Studios

2. The perfect hosts with the perfect pen! Photo credit: Amazon/MGM Studios

3. We loved being in that audience! Bowen Yang and Matt Rogers

4. Matt Rogers

5. Bowen Yang

6. Looking good! Hasime Kukaj

7. In the flesh! Photo credit: Amazon/MGM Studios

8. Thank you for sharing Belgica Kirby

9. My own Elle! Lori Jung

10. Cute! Sharm Sil

11. The original Elle! Reese Witherspoon

12. Dream Team! Jen Rogers and Lori Jung

13. Isn’t she fabulous! The Tonight Show

14. Our client! uni USA

15. Elle’s Zento Photo credit: Amazon/MGM Studios

16. The amazing cast! Photo credit: Amazon/MGM Studios

17. We had so much fun at Elle World!

uniball Zento NYCEvents PublicRelations BrandStorytelling

06/19/2026

Happy Friday, friends. Hudson West is celebrating some great coverage this week, including Father’s Day Gift Guide placements, in stellar outlets like Men’s Health, OK! Magazine, Buzzfeed, and more!

1. Father’s Day is this Sunday, and Men’s Health created a “Cool Gifts for Dad” guide featuring the LAMY 2000 Ballpoint Pen as an elegant and reliable gift for dads.

2. Both RDX Sports and Luxor Workspaces were featured in another excellent Father’s Day gift guide from OK! Magazine. From the Sidetrak monitor for productive tech lovers, to RDX boxing gear for the fitness enthusiasts, there’s something for any kind of dad.

3. Kiddos Magazine developed a fully dedicated half-page spread of fantastic RDX products for sporty dads, highlighting a range of awesome training gear.

4. Buzzfeed shared a fun list of random items that movies and shows used as props, highlighting the uniball pen for its stand-in as a nanny cam in “Meet the Fockers.”

5. Dr. Maya Thosani shared her expert dermatology knowledge with Parade for their article on redness-relief skincare products.

Have a wonderful weekend and Father’s Day!

06/16/2026

Twenty years ago, Dom Cambareri set out to create something better for athletes with disabilities and their families.

Back in May, that vision became reality.
The Grand Opening of the Carrier Park Superfield of Dreams was about the athletes, the families who never stopped believing, and the community that showed up year after year to make this possible.

For the past four years, Hudson West has been honored to help share the story of this project alongside Dom Cambareri, Dennis Cleary, Dee Perkins , Jennifer Savastino Kinane , the Town of DeWitt, and so many dedicated supporters. It was also a privilege to work with Matt Park and Tom Kenny Tom Kenny & The Hi-Seas , whose generosity and commitment helped make the day even more special.

Watching athletes take the field for the first time was a reminder of what matters most: giving every child the opportunity to participate, compete, belong, and create memories with teammates and friends.

Congratulations to everyone who helped make this day possible. ❤️⚾

05/29/2026

Happy Friday Everyone! Let’s cap this month by celebrating some wonderful client wins from these last couple weeks:

1. Popular Science included RDX Sports’ sitewide Memorial Day sale in their discount roundup, ushering in the long weekend with some fantastic fitness deals.

2. E! News featured a great photo of Tom Kenny, voice of Spongebob Squarepants and Syracuse native, at the Carrier Park Superfield Grand Opening event.

3. For their Father’s Day gift guide, Home Business listed the LAMY Safari Harry Potter Gift Set as an excellent option, highlighting the brand’s exceptional craftsmanship.

4. Luxor Workspaces’s CellGuard™ Cell Phone Storage Cabinet has been recognized as a Bronze winner in The 24th Annual American Business Awards® for Education - Emerging Technology Solution for Administrators. The cabinet also received the People's Choice Stevie Award!

5. Jennifer Stephan provided her interior design expertise for People Magazine’s article on creating a balanced living room. From furniture must-haves to principal components, Stephan details her methodical formula.

6. Woman’s World quoted dermatologist Dr. Maya Thosani’s insights on skin cancer signs for women over 50.

We hope you have a restful and enjoyable weekend!

05/10/2026

Happy Mother’s Day from Hudson West! 💐

Today, we’re celebrating the women who do it all — leading meetings, pitching media, spearheading publicity, and still making it to school pickups, doctor appointments, and everything in between. We raise a toast to the incredible moms behind our agency and client brands who bring creativity, compassion, and unstoppable drive to everything they do.

💛 Here’s to the mothers who keep the world running!💛

05/08/2026

Have you done your Mother’s Day gift shopping yet?

With Mother’s Day coming up very soon, we wanted to highlight some of the wonderful gift list coverage Hudson West landed for POSCA, LAMY, and uniball.

If you need some last-minute gift inspiration, you’ll find it right here! From Parents to Popular Science, these outlets curated some lovely gift ideas for the mothers in your life. Happy gifting 🛍️♥️

05/06/2026

A PR Win on the Big Screen 🎬👠

Through strong relationships with entertainment industry production partners, Hudson West helped secure set placements for our clients in the newly released The Devil Wears Prada 2 — placing an iconic product inside one of fashion’s most recognizable franchises.

In this case, the sleek aesthetic of the Swingline Stapler made it a natural fit within the film’s polished, fashion-forward world.

And this is just one of many exciting product placement opportunities currently moving through the Hudson West props and set placement pipeline. A chic HudWest win! 💼

05/04/2026

Everything hallelujah 🙌

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