SoHo Experiential

SoHo Experiential We are SoHo Experiential. We create moments that make brands mean more - bold, immersive, and unforgettable.

Reimagine how your brand engages its most important audiences with experiences that spark conversation and leave a lasting impact.

What separates a lasting community from manufactured loyalty?Our latest Spotlight explores why the best brands don't sim...
08/13/2026

What separates a lasting community from manufactured loyalty?
Our latest Spotlight explores why the best brands don't simply build audiences. They build cultures people choose to come back to.
Read the final installment of our Brands Built for Fandom series at the link in our bio.

08/12/2026

Looking back at one of our favorite moments from Season 1. 🎙️
Before the activation even began, the team had just four weeks to build the set, write the scripts, cast the talent, and deliver a live proof of concept to 60 Coca-Cola executives.
As if that wasn't enough, they also had to find the budget to outfit a 200-person staff, leading to one unforgettable negotiation that perfectly captures the reality of producing large-scale experiences.
Sometimes the best event stories happen long before the doors open.
🎧 Throwback to In The Unlikely Event Season 1, Episode 2: Trial by Olympic Fire
Listen on Apple Podcasts, Spotify, and more.
https://hubs.ly/Q04sPkCl0

A Hamptons day party with purpose. ☀️ Our team member, Jayla, attended the Apollo Young Patrons Day Party in Sag Harbor,...
08/11/2026

A Hamptons day party with purpose. ☀️

Our team member, Jayla, attended the Apollo Young Patrons Day Party in Sag Harbor, where young professionals gathered to support the Apollo Theater while advancing the next generation of leaders championing Black artistry, creativity, and community. Culture is built by the people who show up ... a meaningful reminder of the power of gathering with purpose.

A summer celebration with the people who make it all happen. ☀️Grateful for this team, the laughs, the memories, and ano...
08/07/2026

A summer celebration with the people who make it all happen. ☀️
Grateful for this team, the laughs, the memories, and another season of creating incredible experiences together.
 

A summer celebration with the people who make it all happen. ☀️Grateful for this team, the laughs, the memories, and ano...
08/07/2026

A summer celebration with the people who make it all happen. ☀️
Grateful for this team, the laughs, the memories, and another season of creating incredible experiences together.

The future of retail isn't about adding more stores. It's about creating more reasons to gather.Our latest Spotlight exp...
08/06/2026

The future of retail isn't about adding more stores. It's about creating more reasons to gather.
Our latest Spotlight explores how destinations are evolving into places where community, culture, and shared experiences matter just as much as what's for sale.
Read more at the link in our bio.

08/04/2026

A Day in the Life: Follow our Client Services Intern at SoHo Experiential as she spends the day with the incredible team at Campari Group. ✨🍸 No two days are ever the same, but this one just happened to take us to New Orleans. Come along for a behind-the-scenes look!

There’s something special about being in a room where everyone came for the same reason. 🎷For the first piece in our new...
07/30/2026

There’s something special about being in a room where everyone came for the same reason. 🎷
For the first piece in our new series exploring fandom across New York City, we headed to Smoke Jazz & Supper Club in Harlem to experience live jazz and the community that surrounds it.
People come for the music, but they return for the feeling of being in the room together.
Read the latest SoHo Spotlights at the link in bio.

The best brands don't just attract an audience, they build a community.That happens when people stop watching from the s...
07/23/2026

The best brands don't just attract an audience, they build a community.
That happens when people stop watching from the sidelines and start participating.
In our latest Spotlight, we're exploring why participation is one of the strongest drivers of brand loyalty and what it takes to create experiences people want to come back to.
Read more at the link in our bio.

What’s better than happy hour? A happy hour with one of the hottest influencers and a fragrance brand, of course. , , an...
07/21/2026

What’s better than happy hour? A happy hour with one of the hottest influencers and a fragrance brand, of course.

, , and brought the perfect Friday night to life at the iconic , and this time, we got to experience it as guests.

From the signature cocktails (the Snif Spritz was a favorite) to the DJ set and the collection of irresistibly gourmand fragrances, every detail was thoughtfully curated.

A few scenes from a Friday night well spent. 📸

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205 Hudson Street, 7th Floor
New York, NY
10013

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