SoHo Experiential

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SoHo Experiential

We are SoHo Experiential. We create moments that make brands mean more - bold, immersive, and unforgettable.

Reimagine how your brand engages its most important audiences with experiences that spark conversation and leave a lasting impact.

09/10/2026

What does a FreshDirect game-day activation at Yankee Stadium look like? ⚾️

Fans stopping by for prizes, custom Plinko, gift cards, and mesh bags before heading into the game.

The best part: the energy was there from the second doors opened.

NYC SoHoExperiential

09/09/2026

A windmill caught fire. Debris was flying. And the entire structure was shaking in the wind.
Not exactly the morning you want on an event site. 😅
In this moment from In The Unlikely Event, the crew recalls sitting in their cars at 7 AM, watching the structure they’d worked so hard on and hoping it wouldn’t come apart.
Just another reminder that in live events, you can plan for everything, and still have to figure it out in real time.
🎙️ Watch the full episode of In The Unlikely Event.
Available on Apple Podcasts, Spotify & more.|

09/08/2026

One of our SoHo team members kicked off US Open festivities with The Lumineers at Louis Armstrong Stadium. 🎾🎶
More than a concert, it was a great example of how the US Open continues to grow beyond tennis, using music, culture, and live experiences to turn the tournament into a broader platform for fandom.
The match may be the main event, but the experience starts long before. ✨

SoHoExperiential

09/03/2026

Come with me on a Real Housewives party boat with Luann and Dorinda. 🛥️🍎
As a longtime RHONY fan, singing “Money Can’t Buy You Class” while sailing past the Statue of Liberty was pretty much everything I could’ve asked for. Drag, dancing, Housewives fans everywhere, and a whole lot of Jovani.
Fandom is always more fun when you get to experience it together. ✨

Housewives Fandom NYC SoHoExperiential

09/02/2026

Sometimes the solution is just finding the middle ground.
In this moment from the latest episode of In The Unlikely Event, the team breaks down how a few creative compromises turned a major production challenge into what might be the most expensive photo moment at Coachella.
🎙️ New episode out now.

Listen on Apple Podcasts, Spotify & more.
https://hubs.ly/Q04w4m9Q0

09/01/2026

Sometimes the simplest experiences can bring an entire room together.
One of our team members recently visited Clinamen at the Park Avenue Armory, an installation featuring hundreds of porcelain bowls drifting across water, gently colliding to create an ever-changing chorus of sound.
With visitors gathered around the water simply watching and listening together, it was a beautiful reminder of the power of shared experiences and the unexpected ways art can create connection.

08/25/2026

New episode out now! 🎙️
Brad Jackson, Founder & CEO of Out of Office, joins In the Unlikely Event to tell the story behind an ambitious Adidas activation at Coachella, where extreme desert winds quickly put the entire experience to the test.
Hear what happened when the weather had other plans and how the team adapted in real time.
🎧 The Black Mirror Mirage: Adidas at Coachella is out now. Listen wherever you get your podcasts.

08/20/2026

What happens when a room full of strangers gets to build the night's playlist?
Our latest Spotlight explores , a tiny listening bar in Greenwich Village where every guest picks a song, conversations happen naturally, and music becomes the catalyst for connection.
It's another reminder that the best experiences don't just entertain. They invite people to participate.
Read the full story at the link in bio.

08/18/2026

A day in the life as a Client Services Intern on the Live Events Group (LEG) Team at SoHo Experiential. ☕️ Client meetings, event planning, vendor calls, and every (fun) thing in between.

08/13/2026

What separates a lasting community from manufactured loyalty?
Our latest Spotlight explores why the best brands don't simply build audiences. They build cultures people choose to come back to.
Read the final installment of our Brands Built for Fandom series at the link in our bio.

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New York, NY
10013

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http://www.sohoexp.com/

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