PebblePost

Drive incremental revenue across CTV and Programmatic Direct Mail, powered by $100B+ in first-party transaction data.

PebblePost is the leading performance marketing company specializing in programmatic direct mail and CTV. Our Performance Marketing Engine leverages online and offline data to drive measurable, incremental outcomes at scale for the world’s top brands. With the ability to identify and reach nearly every U.S. household, and exclusive access to $100B+ in annual transactions and hundreds of billions o

f real-time intent signals, we deliver unparalleled precision, scale, and performance for marketing campaigns.

05/28/2026

Back-to-school spending is expected to reach $128B, yet most marketers are still targeting devices instead of the households making purchase decisions.

That's a problem when purchase decisions unfold across multiple people, devices, and months.

Our new ebook explores:
📚 Why device-level targeting struggles during long buying cycles
📚 How household identity creates a more durable view of purchase intent
📚 Why transaction data enables stronger targeting and measurement

Get your free copy:https://2721609.fs1.hubspotusercontent-na1.net/hubfs/2721609/2026%20Back-to-School/2026-Back-to-School-Marketing_PebblePost_Ebook.pdf

05/26/2026

CTV measurement is facing rising scrutiny.

As budgets scale, marketers are pushing beyond platform-level attribution toward incrementality that holds up in the boardroom.

In our June 4 webinar with AdExchanger, we’ll unpack how teams are separating attribution from causality and building more credible ways to measure CTV outcomes.

🔓 A key unlock: cross-brand first-party transaction data.

When CTV ad exposure connects to real purchase behavior across commerce environments, incremental revenue impact becomes clearer and far more actionable.

Register to learn more: https://bigmarker.com/AdExchanger/proving-ctv-performance-under-executive-scrutiny

05/22/2026

BBQ with the Brand Partnerships crew 🤩
Wishing everyone a fun-filled Memorial Day weekend!

05/19/2026

CTV measurement is entering a new era of accountability.

As executive scrutiny increases, marketers are being asked tougher questions:
• Is CTV driving measurable revenue growth?
• Which investments are actually performing efficiently?
• How much lift was truly incremental?

Join leaders from AdExchanger and PebblePost for a conversation about how marketers are moving beyond traditional attribution models and building more credible approaches to measuring CTV performance.

We’ll cover:
✔ Why traditional CTV reporting is under pressure
✔ Attribution vs. incrementality
✔ What executive-ready measurement frameworks look like
✔ How marketers are connecting CTV exposure to real business outcomes

📅 Thursday, June 4
⏰ 11 a.m. ET
Register here: https://www.bigmarker.com/AdExchanger/proving-ctv-performance-under-executive-scrutiny

05/18/2026

The next edition of The Lift arrives on Wednesday 👀

Here's what's on the docket:

🏠 Why back-to-school performance depends on household-level targeting

📊 What stronger identity signals unlock across targeting and measurement

📺 How brands are connecting CTV ad exposure to real incremental revenue

Subscribe here: https://pebblepost.com/subscribe-to-the-lift/

05/13/2026

Most CTV reporting stops at impressions, views, and completion rates.

But when budgets tighten, and finance gets involved, those metrics don’t answer the question that matters most:

Did the ad drive sales that wouldn't have happened otherwise?

🎥 In 45 seconds, Will Harrington explains why incrementality is key for marketers under pressure to prove ROI, and why PebblePost starts with outcomes rather than proxy metrics.

05/11/2026

🕔 Only 2 more days until our fireside chat at eTail Connect East!

Join us for "CTV's Accountability Era: How Retailers Are Connecting Exposure to Transactions."

Steve Jones and Hannah Ohlson will explore how retailers are:
💡 moving beyond proxy metrics
💡 measuring true incrementality
💡 making faster, more confident optimization decisions

Let us know if you'd like us to save you a seat!

05/08/2026

Agent Week just wrapped at our NYC office, and the energy was 10/10 ⚡

Team members from Product, Engineering, TAM, Ops, and A&I spent the week prototyping AI-native workflows across data onboarding, audience activation, and reporting.

The goal: cut out friction and move faster from data → activation → insight.

Thanks to everyone who showed up ready to test, learn, and iterate together! 🤝

05/07/2026

Still buzzing about Women in Retail Leadership Summit! Thanks for having us, 🫶

Here’s to women supporting women! 🥂

05/06/2026

eTail Connect East, here we come! 🌴

If you’ll be there, let us know. We'd love to say hi and have you join our fireside chat:

Wednesday, May 13 | 5:00–5:30 p.m.

"CTV’s Accountability Era: How Retailers Are Connecting Exposure to Transactions"

Steve Jones and Hannah Ohlson will dig into how CTV measurement is evolving as ROI expectations rise, and what it means for teams already investing in the channel.

We’ll cover:

• Why CTV is being held to a higher bar, and how measurement is catching up

• How leading brands are connecting ad exposure to real transactions and incremental revenue

• What to look for when evaluating CTV performance beyond proxy metrics

See you in Miami! 👋

Address

246 Fifth Avenue, Floor 5
New York, NY
10001

Website

https://www.pebblepost.com/

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