PebblePost

PebblePost Drive incremental revenue across CTV and Programmatic Direct Mail, powered by $100B+ in first-party transaction data.

PebblePost is the leading performance marketing company specializing in programmatic direct mail and CTV. Our Performance Marketing Engine leverages online and offline data to drive measurable, incremental outcomes at scale for the world’s top brands. With the ability to identify and reach nearly every U.S. household, and exclusive access to $100B+ in annual transactions and hundreds of billions o

f real-time intent signals, we deliver unparalleled precision, scale, and performance for marketing campaigns.

Yesterday at CommerceNext, we hosted a conversation about one of the biggest shifts in retail today: marketing accountab...
06/24/2026

Yesterday at CommerceNext, we hosted a conversation about one of the biggest shifts in retail today: marketing accountability.

Thank you, Lauren Price of COS, Steph Laures of Todd Snyder, and our own Melissa Racklin for sharing your valuable perspectives.

A few themes came up again and again:

📊 Marketing teams are being measured differently.

Growth alone isn't enough. Leaders are being asked to demonstrate profitability, incrementality, customer value, and the business rationale behind every investment.

🧪 Testing is becoming a competitive advantage.

The brands making the most confident decisions aren't relying on assumptions or platform-reported performance. They're using incrementality testing and broader measurement frameworks to understand what's driving revenue.

📈 Efficiency and effectiveness aren't always the same thing.

Optimizing exclusively for ROAS can lead to underinvestment in the channels and programs that create future demand. Different objectives require different measurement approaches.

🤝 Finance alignment matters more than ever.

The strongest marketing organizations are bringing finance into planning conversations earlier, creating shared definitions of success, and connecting marketing outcomes directly to business outcomes.

One thought worth bringing back to your team:

If your CFO asked tomorrow, "What revenue would disappear if we stopped running this campaign?" would your current measurement framework give you a credible answer?

Thanks to everyone who joined us and contributed to the discussion.

Don't forget! If you're at today, stop by Booth 365 to meet our team and enter our raffle for a chance to win a designer Loewe handbag. Raffle closes at 3 p.m. ET. 🎉

Who's taking home the Loewe handbag? 👀If you're at CommerceNext, stop by Booth 365 to learn how we help top brands drive...
06/23/2026

Who's taking home the Loewe handbag? 👀

If you're at CommerceNext, stop by Booth 365 to learn how we help top brands drive incremental revenue across CTV and Programmatic Direct Mail using $100B+ in cross-brand transaction data.

While you're there, enter our raffle for a chance to win! 👜

And don't miss our breakout session today at 2:30 p.m. ET:
"Marketing Accountability in 2026: What Retail Leaders Need to Measure Now"

Steph Laures of Todd Snyder, Lauren Price of COS, and Melissa Racklin of PebblePost will discuss how retail marketing leaders are measuring impact, proving incrementality, and defending budget decisions under increased executive scrutiny.

See you soon! 👋

The bar for retail marketing has shifted. Growth still matters, but now you have to prove it.Tomorrow at CommerceNext, L...
06/22/2026

The bar for retail marketing has shifted. Growth still matters, but now you have to prove it.

Tomorrow at CommerceNext, Lauren Price of COS, Steph Laures of Todd Snyder, and Melissa Racklin of PebblePost are bringing the playbook.

They've built measurement frameworks at scale across retail, and they're sharing what works in 2026: how leading brands are approaching accountability, what metrics matter, and why last-click attribution isn't the answer.

Walk away with a clearer picture of what truly moves the needle.

📍Tomorrow, 2:30 p.m. ET | Breakout Session 1, Track C

"Marketing Accountability in 2026: What Retail Leaders Need to Measure Now"

See you there.

👜 P.S. Stop by Booth 365 to say hi to our team and enter our raffle for a chance to win a designer Loewe handbag!

Heading to CommerceNext? 🙋 📍 Stop by Booth 365 to learn how top retailers are using cross-brand transaction data to impr...
06/18/2026

Heading to CommerceNext? 🙋

📍 Stop by Booth 365 to learn how top retailers are using cross-brand transaction data to improve targeting, measure incrementality, and drive incremental revenue across CTV and Programmatic Direct Mail.

👜 While you're at the booth, enter our raffle for a chance to win a designer Loewe handbag!

🎤 Join our breakout session: "Marketing Accountability in 2026: What Retail Leaders Need to Measure Now"
📅 Tuesday, June 23 at 2:30 p.m. ET | Breakout Session 1, Track C

Leaders from COS, Todd Snyder, and PebblePost will discuss how measurement, incrementality, and accountability are reshaping marketing decisions.

See you in NYC!

A campaign can deliver strong attribution results yet generate little incremental impact.That's one of the reasons marke...
06/16/2026

A campaign can deliver strong attribution results yet generate little incremental impact.

That's one of the reasons marketers are rethinking how they measure CTV performance.

In our webinar with AdExchanger, Melissa Racklin and Amit Nigam unpack the growing role of incrementality in CTV measurement and why more brands are looking beyond platform-reported metrics to understand what's really driving outcomes.

The conversation covers:
• Attribution vs. incrementality
• Measuring causal lift
• Using transaction data to validate results
• Connecting CTV performance to business outcomes

Missed the live event?

The full webinar is now available to watch on demand: https://www.pebblepost.com/ctv-measurement-webinar/

Marketing is no longer grading its own homework.As executive scrutiny increases, marketers are being asked tougher quest...
06/11/2026

Marketing is no longer grading its own homework.

As executive scrutiny increases, marketers are being asked tougher questions about profitability, incrementality, and what's actually driving growth.

Join Melissa Racklin (PebblePost), Lauren Price (COS), and Steph Laures (Todd Snyder) at CommerceNext for a candid discussion on how retail leaders are redefining marketing accountability in 2026.

We'll cover:
• Why reported performance and business impact aren't always the same thing
• How leading brands are approaching testing, incrementality, and measurement
• The balance between short-term efficiency and long-term growth

📍 CommerceNext | NYC
📅 Tuesday, June 23 | Day 1
🕝 2:30 p.m. ET | Breakout Session 1, Track C

Hope to see you there!

Here's what most marketing platforms won't tell you: they're working from educated guesses.Probabilistic signals. Inferr...
06/09/2026

Here's what most marketing platforms won't tell you: they're working from educated guesses.

Probabilistic signals. Inferred intent.

PebblePost works from $100B+ in actual transaction data from hundreds of leading brands. What people bought, when they bought it, how often they buy, and which brands they buy from.

Layer in real-time intent signals, and the picture changes entirely, including who you target and how you measure and optimize.

You're reaching actual buyers, not just people who look like them.

That's the difference between modeling purchase behavior and knowing it.

How much of your current strategy is built on the former?

06/05/2026

"The future of CTV is outcome-driven, privacy-safe, and measurable."

That's the shift we're seeing across the industry.

Marketers are demanding more transparency into performance, stronger incrementality methodologies, and a clearer understanding of what's actually driving revenue.

🎥 In under a minute, Amit Nigam shares why accountability is becoming the defining characteristic of the next era of CTV.

Going to CommerceNext? Here are two ways to connect with our team, including a chance to win a designer Loewe handbag! 👜...
06/03/2026

Going to CommerceNext? Here are two ways to connect with our team, including a chance to win a designer Loewe handbag! 👜

📍 Visit us at Booth 365

• Learn how retailers are using cross-brand transaction data to drive incremental revenue across CTV and Programmatic Direct Mail.

• Enter our raffle for the opportunity to win a Loewe handbag!

🎤 Attend our breakout session

Marketing Accountability in 2026: What Retail Leaders Need to Measure Now

Day 1, Breakout Session 1, Track C
2:30 p.m., Tuesday, June 23

Join leaders from COS, Todd Snyder, and PebblePost as they discuss:

• The growing gap between reported performance and business impact
• Why incrementality and transaction-level measurement are becoming essential
• How retailers are balancing short-term acquisition goals with long-term growth

See you in NYC! 👋

Back-to-school spending is expected to reach $128B, yet most marketers are still targeting devices instead of the househ...
05/28/2026

Back-to-school spending is expected to reach $128B, yet most marketers are still targeting devices instead of the households making purchase decisions.

That's a problem when purchase decisions unfold across multiple people, devices, and months.

Our new ebook explores:
📚 Why device-level targeting struggles during long buying cycles
📚 How household identity creates a more durable view of purchase intent
📚 Why transaction data enables stronger targeting and measurement

Get your free copy:https://2721609.fs1.hubspotusercontent-na1.net/hubfs/2721609/2026%20Back-to-School/2026-Back-to-School-Marketing_PebblePost_Ebook.pdf

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