PebblePost

Drive incremental revenue across CTV and Programmatic Direct Mail, powered by $100B+ in first-party transaction data.

PebblePost is the leading performance marketing company specializing in programmatic direct mail and CTV. Our Performance Marketing Engine leverages online and offline data to drive measurable, incremental outcomes at scale for the world’s top brands. With the ability to identify and reach nearly every U.S. household, and exclusive access to $100B+ in annual transactions and hundreds of billions o

f real-time intent signals, we deliver unparalleled precision, scale, and performance for marketing campaigns.

09/10/2026

Have a budget conversation coming up? Bring numbers to the table.

Our ROI Calculator gives you a quick projection of the performance you could expect with PebblePost, including iROAS, CPA, conversions, and revenue impact, based on a few inputs.

It takes less than a minute to see what performance could look like.

See your projected ROI: https://www.pebblepost.com/roi-calculator/

09/09/2026

We’re coming to Nashville! 🤠

Team PebblePost will be at Shoptalk Fall, sharing how we help marketers drive incremental revenue through Programmatic Direct Mail and Performance CTV, powered by verified, cross-brand purchase data.

If you’ll be in attendance, DM us to set up a time to connect.

09/02/2026

Our 2027 product roadmap starts with one question: Where can we deliver the greatest value for our brand partners?

This week, our Product team gathered in NYC to align on the priorities and opportunities that will shape what we build next.

Lots of productive discussion, healthy debate, and big ideas. Most importantly, a shared focus on building products that help our partners drive better outcomes.

Excited for what’s ahead 🚀

09/01/2026

Shrinking budgets. Rising pressure to prove performance. Every marketer is dealing with both right now.

What if you didn't have to wait until a campaign ends to prove a channel's worth?

In this quick clip from our AdExchanger webinar, Melissa Racklin, our SVP of Growth, breaks down how one of our brand partners used real-time insights during a CTV performance test to validate their strategy and secure more budget mid-campaign.

Discover how continuous optimization can build immediate credibility and change how you plan for next quarter.

08/27/2026

60% of senior marketers now say incrementality testing is the measurement approach they trust most.

That's a shift worth paying attention to.

As CTV budgets grow, the bar for proving they're working has gotten higher, and buyers are moving away from methods that simply take credit for demand that already existed.

Our new report with EMARKETER, "Proving CTV: The New Performance Standard," looks at what's driving this shift:
🤔 How buyers are evaluating CTV inventory today
⛓️‍💥 Why fragmented data makes measurement harder to trust
📈 What it takes to connect an impression to the outcome that follows

Get the full report: https://www.pebblepost.com/proving-ctv-performance/

08/25/2026

CTV measurement has a costly gap: the difference between what your reporting says is working and what’s truly driving results.

In this short clip from our eTail Connect East fireside chat, Hannah Ohlson, our Sr. Director of Analytics & Insights, breaks down three of the biggest challenges holding CTV measurement back:

- modeled attribution
- walled-garden silos
- overreliance on proxy metrics

As the data ecosystem gets stronger, the standard for measurement has to rise with it. Get Hannah’s take.

08/24/2026

The biggest holiday marketing mistake is waiting for the holidays to start.

Here are 7 Programmatic Direct Mail strategies to help you build awareness, reach new audiences, and get in front of high-intent shoppers before the competition peaks:

1. Launch early. Nearly half of consumers start holiday shopping before November.

2. Run a pre-holiday prospecting push to boost exposure among new audiences.

3. Engage high-intent audiences at home for 17 days on average.

4. For max results, send First-Class mail around the consumer decision cycle.

5. Segment your audiences and align festive creative accordingly.

6. Boost November spend for higher conversions, iROAS, and incremental revenue.

7. Conversions stay high until Dec. 30. Keep campaigns running post-Cyber Monday.

Full playbook here: https://www.pebblepost.com/blog/programmatic-direct-mail-strategies-for-the-holidays/

08/18/2026

What if brand and performance aren’t competing priorities?

Steph Laures of Todd Snyder makes the case for both working toward the same goal: building the brand while driving measurable business outcomes.

That’s our sweet spot. 🎯

08/13/2026

Some customers just need a reason to come back.

For one leading beauty brand, the solution was Programmatic Direct Mail.

With PebblePost, the brand launched Optimized CRM campaigns to reconnect with lapsed customers, using the traits of its best shoppers to refine the audience. It also ran retargeting campaigns with promo-specific creative to encourage recent site visitors to make a purchase.

The goal: 3x incremental return on ad spend (iROAS).

The actual results from Q1-Q3 cleared the bar, and then some.

✨ $4.3M incremental revenue

✨ 4x iROAS from Optimized CRM

✨ 103% conversion rate lift from Optimized CRM

✨ 8x iROAS from retargeting

And just like that, a dormant customer file became a measurable growth lever.

Read the full case study: https://pebblepost.com/blog/beauty-brand-case-study/

08/11/2026

The next edition of The Lift newsletter is coming Aug. 19. 👀

This month, we’re looking at how the goalposts are moving for CTV.

Our latest research with EMARKETER found that 60% of senior decision-makers rank incrementality testing as the most trusted way to measure marketing performance.

We’ll unpack what that shift means for CTV and share the full EMARKETER report for the first time.

Also inside: why doubling your match rate can double your CTV retargeting revenue, plus upcoming events and more insights worth forwarding.

Subscribe now to get The Lift in your inbox next Wednesday: https://www.pebblepost.com/subscribe-to-the-lift/

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