Sally at Dance Studio Marketing

Sally at Dance Studio Marketing Owner and founder of Dance Studio Marketing, Sally Prendergast, has over 20 years’ experience owning and operating dance studios.

Dance Studio Marketing & Social Media
💜 Helping studios fill classes with paid ads
💜 25+ years experience as a Dance Business Owner
💜 Turning scrolls into signups
👇 Join with a 7-Day FREE trial:
https://www.skool.com/dance-marketing/about Dance Studio Marketing is dedicated to helping studio owners discover the connection between dance studio success and the power of effective social media and dig

ital marketing. She understands the specific nuances and challenges faced by dance school businesses, and after working with hundreds of studio owners she knows how a marketing strategy tailored to the industry can be a game changer to achieving your goals. As one of the only Social Media & Digital Marketing Agencies created specifically for the dance industry, Dance Studio Marketing has worked with dance schools, performing arts providers, dance costume e-commerce businesses, and dance retailers. If you are a studio owner ready to level-up your business with the help of effective social media marketing, why not partner with someone who understands your industry? STOP being the best-kept secret in your area! Contact Dance Studio Marketing today: [email protected]

It sounds easy… but this is where so many dance businesses go wrong. Your content doesn’t need to go viral. But it does ...
08/14/2026

It sounds easy… but this is where so many dance businesses go wrong.

Your content doesn’t need to go viral.

But it does need to build connection and start conversations.

No matter what social media platform you use for your dance school.. one rule apply to them all..

The more engagement you get, the more reach you get.

That’s why increasing your likes, comments, saves and shares is important.

Try these 3 easy strategies to increase engagement whilst building genuine connections.

Want to learn the newest marketing strategies that are working right now for dance business owners?

👇🏼 Comment ‘Pro’ below and I will send you a link to join Dance Marketing Pro (with a 7-day free trial) where you will get instant access to marketing strategies and templates to grow your dance business.

This came up three times in one week. 😱Dance owners posting away on Instagram, assuming everything was landing on Facebo...
08/12/2026

This came up three times in one week. 😱

Dance owners posting away on Instagram, assuming everything was landing on Facebook too... but it wasn’t.

Sometimes for weeks.

Nobody gets notified when the connection drops. Meta just stops sharing.

And most dance school owners only discover it when a parent says “I never see your posts anymore.”

This matters!

Facebook is still where a huge chunk of parents research local dance schools. Reviews, photos, recent activity. An inactive-looking page means you’re dance school isn’t staying top of mind.

So even if Instagram is your main platform, that connection working properly is part of your visibility. Plus why wouldn’t you want your content to work harder for you with a few simply clicks?

Swipe through the checklist, work through it in order, and you’ll have it sorted before your next post.

Save this one. When it happens again (and it will), you’ll know exactly where to look.

Let’s make your marketing work for you

👇🏼 Comment ‘Pro’ below and I will send you the link to join Dance Marketing Pro with a 7-day free trial so you’re never stuck with your social media marketing again.

Stop letting your dance competitors get all the attention! To stand out you need to know what makes your dance school di...
08/12/2026

Stop letting your dance competitors get all the attention!

To stand out you need to know what makes your dance school different!

The clearer you are → the easier it is for the right families to find you.

Don’t blend in with every other dance studio.

Get clear on what you want to be known for and what makes your dance school different.

Want to learn the newest marketing strategies that are working right now for dance business owners?

👇🏼 Comment ‘Pro’ below and I will send you a link to Dance Studio Marketing Pro (with a 7-Day Free trial) where you will get instant access to marketing strategies and templates to grow your dance business.

Don’t underestimate the power of email. 💌Many dance owners think that email marketing is outdated.But this couldn’t be f...
08/10/2026

Don’t underestimate the power of email. 💌

Many dance owners think that email marketing is outdated.

But this couldn’t be further from the truth!

It’s one of the BEST ways to stay connected with parents and fill your dance classes year round!

Because while social media gets attention… Email encourages action.

You’re not fighting the algorithm.
You’re landing directly in a parent’s inbox - where decisions actually happen.

✅ Use nurture emails to build trust.

✅ Use value emails to educate.

✅ Use soft-sell emails to invite without pressure.

And the best part?
Your emails don’t need to be fancy, they just need to be consistent, conversational, and clear.

Start showing up in parents inbox like the trusted expert you are!

Because relationships fill dance classes faster than discounts ever will.

Ready to build a marketing ecosystem that fills your dance classes?

Inside the Dance Marketing Pro membership we help you fill and grow your dance business leveraging social media and email marketing!

Let’s make your marketing work for you

👇🏼 Comment ‘Pro’ below and I will send you the link to join Dance Marketing Pro with a 7-day free trial!

Dance Studio Owners... empty spots in your dance classes, but no clear idea which marketing task to do next?Dance Market...
08/08/2026

Dance Studio Owners... empty spots in your dance classes, but no clear idea which marketing task to do next?

Dance Marketing Pro gives studio owners a practical system for reaching more local families through:

✅ Facebook ads made for dance studios
✅ A six-week marketing sprint
✅ A 30-day social media content challenge
✅ Ready-to-use ad and Canva templates
✅ Google review and search visibility training
✅ AI tools for creating studio images and content

Stop piecing together generic marketing advice. Follow a plan designed specifically for dance studios.

Join Now and get instant access with a 7-day free trial: https://www.skool.com/dance-marketing/about

08/07/2026

Here's the one that quietly kills your conversions for your dance classes...

You've done everything right:
✅ Good creative
✅ Good copy
✅ The right objective

Someone clicks, ready to book.

And then you make them work for it.

Too many steps. Too many fields. Too much time.

In 2026, parents are more time poor than ever. If signing up is slow or fiddly, they'll drop off before they finish.

Easy and quick is what converts.

Fewer steps. Fewer fields. Faster yes.

Make it effortless for them to take the next step, and more of them actually will.

Want help getting your ad campaigns working properly?

Comment 'Pro' and I'll send you the link to join Dance Marketing Pro with a 7-day free trial 👇🏼

Is your dance school losing customers? Chances are you’re neglecting this key retention strategy. Getting the sign-up is...
08/05/2026

Is your dance school losing customers?

Chances are you’re neglecting this key retention strategy.

Getting the sign-up is just step one.

The real work?

Making families want to stay in their dance classes.

That starts the moment they say yes.

Because if new students feel confused, disconnected, or uncomfortable, they’re already halfway out the door.

Onboarding isn’t just admin.

It’s a first impression.
An experience.
And one of the most important retention strategies.

The better the welcome, the longer they’ll stay.

If you’re tired of guessing and feeling stuck with growing your dance studio, let’s build a strategy that actually works.

👇🏼 Comment ‘Pro’ below and I will send you the link to join us inside Dance Marketing Pro with a 7-day free trial and start seeing real results from your marketing today.

Stuck on what to post for your dance studio this month?Save this for your August content planning! The right content ide...
08/05/2026

Stuck on what to post for your dance studio this month?

Save this for your August content planning!

The right content ideas help parents:

👉🏼 Discover you

👉🏼 Trust you

👉🏼 Choose you

Your dance school content should be doing at least one of the following:


💃🏼 Helping new parents find your dance studio (think: dance classes near me, kids dance classes, beginner dance)

💃🏼 Showing what it actually feels like to be part of your dance community
💃🏼 Answering the questions parents are already Googling

Because parents don’t just choose any dance class.
They choose a feeling.

A safe place.
A confident teacher.
A dance studio that “just feels right”.

If your content can communicate that, you don’t need to chase leads.

They come to you.

Ready to make your social media your most powerful enrolment tool?

👇🏼 Comment ‘Pro’ below and I will send you a link to the Dance Marketing Pro community (with a 7-day free trial) where you will get instant access to marketing strategies and templates to grow your dance business.

08/03/2026

The secret to marketing your dance studio in 2026? Omnipresence.

That means showing up everywhere parents are looking for dance classes:
✔️ Organic social media
✔️ Search (and yes, that includes AI)
✔️ Email and SMS marketing
✔️ A great website

Here's the thing - almost every search engine is now driven by AI.

If your studio isn't showing up there, parents simply can't find you.

You don't need to do everything at once. You just need every channel working together.

Want more help marketing your dance studio in 2026? Comment 'Pro' and I'll send you the link to join Dance Marketing Pro with a 7-day free trial 👇

08/03/2026

Supporting Partner | Sally Prendergast
Dance Arts Alliance is excited to welcome Sally Prendergast as a Supporting Partner of the inaugural Creative Childhoods Summit.

Sally Prendergast is a Meta Ads Specialist & Marketing Coach for dance studio owners worldwide. Over 27 years she has owned & managed dance businesses across multiple states - including a Victoria-based school with over 1,200 students, three locations, and 30+ staff. She knows this industry from the inside.

Through Dance Studio Marketing, Sally helps dance studio owners with the paid advertising strategies, content systems, and AI tools they need to attract more students & build predictable revenue. She's worked with hundreds of dance schools globally and is best known for her Top of Mind Marketing Framework, which helps studios stay visible at every stage of the parent buying journey.

Her Preschool Dance Marketing program combines done-for-you Facebook Ads with personalised coaching over four months.

We're incredibly grateful to Sally for supporting the Creative Childhoods Summit and helping invest in the future of dance and performing arts education.
Thank you for partnering with us to strengthen our industry.

🎟 Creative Childhoods Summit
📅 Friday 14 August | Sydney Dance Company

https://www.trybooking.com/events/landing/1590608

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New York, NY

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