Sally at Dance Studio Marketing

Sally at Dance Studio Marketing Owner and founder of Dance Studio Marketing, Sally Prendergast, has over 20 years’ experience owning and operating dance studios.

Dance Studio Marketing & Social Media
💜 Helping studios fill classes with paid ads
💜 5 years marketing experience and 25 years as a DSO
💜 Turning scrolls into signups
👇 Get your FREE dance studio content library:
linktr.ee/dance.studio.marketing Dance Studio Marketing is dedicated to helping studio owners discover the connection between dance studio success and the power of effective social media

and digital marketing. She understands the specific nuances and challenges faced by dance school businesses, and after working with hundreds of studio owners she knows how a marketing strategy tailored to the industry can be a game changer to achieving your goals. As one of the only Social Media & Digital Marketing Agencies created specifically for the dance industry, Dance Studio Marketing has worked with dance schools, performing arts providers, dance costume e-commerce businesses, and dance retailers. If you are a studio owner ready to level-up your business with the help of effective social media marketing, why not partner with someone who understands your industry? STOP being the best-kept secret in your area! Contact Dance Studio Marketing today: [email protected]

This is the secret to increasing your Instagram story views that noone talks about.. Instagram Stories are a powetful to...
06/11/2026

This is the secret to increasing your Instagram story views that noone talks about..

Instagram Stories are a powetful tool to grow your dance school. 


✔️ They build trust
✔️ They show your dance studios personality
✔️ They drive dance bookings

✔️ And they turn followers into enrolled students

But people only watch Instagram stories from accounts they care about.


And they only care if your feed content gives them a reason to.

So if views are down…
Don’t just post more stories...

Focus on improving your Instagram feed content first.

Post content that speaks to your dream dance families.


Make them feel seen and connected to your dance school.

Then use Instagram stories to build deeper trust and connection.

If you’re tired of guessing and feeling stuck with growing your dance studio, let’s build a strategy that actually works.

Comment ‘PRO’ below to join Dance Marketing Pro, where I help dance school owners build smarter systems that convert more enquiries into dance bookings.

Tired of being ghosted before they’ve even booked a dance trial? Dance enquiries don’t go cold because parents lost inte...
06/09/2026

Tired of being ghosted before they’ve even booked a dance trial?

Dance enquiries don’t go cold because parents lost interest.
They go cold because the process made it too easy to drop off.

This is one of the most common things I see across dance schools, especially with preschool enrolments.

👉🏼 A parent sends a message.
👉🏼 You reply asking what day suits.
👉🏼 They say they’ll check and get back to you.
👉🏼 Then nothing.

That gap is where the lead dies.

Gen Z parents in particular move fast and expect the same in return. The more steps you ask them to take, the more chances they have to get distracted and forget.

The dance schools booking more trials aren’t necessarily getting more enquiries. They’ve just built a process that removes the back and forth entirely.

Save this post and audit your current dance enquiry process this week.

Comment ‘PRO’ below to join Dance Marketing Pro, where I help dance school owners build smarter systems that convert more enquiries into dance bookings.

This is one of the most important assets of your dance business 👀I’m talking about your email list. And the best way to ...
06/05/2026

This is one of the most important assets of your dance business 👀

I’m talking about your email list.

And the best way to grow it?

Is to create a lead magnet that will attract & nurture the right families and lead them to book a dance class for their child.

Steal these practical lead magnet ideas that:

✔ Save parents time
✔ Ease their concerns
✔ Position YOU as the expert
✔ Get more of the right people on your list (and into your dance classes)

Want to learn the newest marketing strategies that are working right now for dance schools?

👇🏼 Comment ‘PRO’ below and I will send you a link to join Dance Marketing Pro where you will get instant access to marketing strategies and templates to grow your dance business.

Most dance school owners are still only using AI for one thing.And it’s the least exciting thing it can do.The number on...
06/04/2026

Most dance school owners are still only using AI for one thing.

And it’s the least exciting thing it can do.

The number one thing I hear from dance school owners is that there’s never enough time.

Marketing gets deprioritised.
Content goes up last minute.
Enquiries slip through the cracks.

AI doesn’t solve bad strategy.
But it does buy back time.. and for a busy dance school owner, that changes everything.

What I’m seeing now goes way beyond captions.

We’re talking content planning, parent communications, promotional graphics, even original music for your reels so you’re not fighting copyright issues or scrambling for student photos you may no longer be able to use.

You don’t have to be super tech-savvy to get started. Just take one action today.

Want to stay up to date with what’s actually working in social media right now for dance schools?

Comment PRO below to join Dance Marketing Pro, where I help dance school owners build smarter marketing systems that actually fill classes.

I’d love to know how are you currently using AI in your dance business? Have you tried any of these strategies?

🔓Unlocked: The June Dance School Content VaultMost dance schools post when they think of something.. but not you!June is...
06/04/2026

🔓Unlocked: The June Dance School Content Vault

Most dance schools post when they think of something.. but not you!

June is actually one of the best months to show up with intention. Parents are thinking about the second half of the year.
Kids are looking for something to commit to.

Save this post for a bank of content ideas built specifically for dance schools in June.

Content ideas that help parents find you, trust you and take the next step to enrol.

Pick a few.
Put them in your calendar.
Start showing up in a way that actually moves the needle for your dance school enrolments.

Save this post & comment the word ‘ULTIMATE’ if you would like a free copy of my 100 proven content ideas to attract, nurture and convert new dance customers that you can use for your Instagram feed content.

Are you wingin’ June’s content?

It sounds easy… but this is where so many dance businesses go wrong. Your content doesn’t need to go viral. But it does ...
05/30/2026

It sounds easy… but this is where so many dance businesses go wrong.

Your content doesn’t need to go viral.

But it does need to build connection and start conversations.

No matter what social media platform you use for your dance school.. one rule applies to them all..

The more engagement you get, the more reach you get.

That’s why increasing your likes, comments, saves and shares is important.

Try these 3 easy strategies to increase engagement whilst building genuine connections.

Ready for your dance school to get more visible & learn smarter strategies to fill your classes?

Join us inside Dance Marketing Pro, where I help dance school owners fill their dance classes consistently.

Comment ‘PRO’ below and I will send you the link to join us 👇🏼

You’re doing all the right things online, but are you invisible two streets away? 👀Social media is essential. But it’s o...
05/30/2026

You’re doing all the right things online, but are you invisible two streets away? 👀

Social media is essential.
But it’s one part of a bigger picture.

The dance schools I see growing consistently aren’t just posting more.

They’re showing up in their local community to build real recognition..

The kind that makes a parent say “oh I’ve heard of them” before they’ve even visited your page.

That kind of trust is hard to build with an ad alone.

It comes from being genuinely involved in your local area.

And the good news? Most of it costs nothing but a conversation.

Save this post and start with one strategy this week.

Comment PRO below to join Dance Marketing Pro, where I help dance school owners build smarter marketing systems that actually fill classes.

Most dance schools treat paid ads and organic content like they’re two separate strategies.They’re not.One without the o...
05/30/2026

Most dance schools treat paid ads and organic content like they’re two separate strategies.

They’re not.

One without the other is always going to cost you more.. in money, in time or in missed enrolments.

Here’s what actually happens:

When a parent sees your ad, they don’t just click and sign up.
They investigate.

They check your feed.
They read your reviews.
They look for proof that your dance school is the right fit for their child.

If your organic content isn’t there to back up what your ad promised? You lose them.

And if you’re only posting organically with no ad strategy?

Your best content is going to take a lot longer to reach new people.

If you want to wake up to daily enrolments use both strategies intentionally.

Ads bring new families into your world.
Organic content gives them every reason to stay and say yes.

That’s the ecosystem.

Ready for your dance school to get more visible & learn smarter strategies to fill your classes?

Join us inside Dance Marketing Pro, where I help dance school owners build smarter marketing systems that actually fill classes.
Comment ‘PRO’ below and I will send you the link to join us 👇🏼

You’ve been lied to.. AI is not just for big tech companies or online businesses with huge teams behind them.It is for y...
05/22/2026

You’ve been lied to..

AI is not just for big tech companies or online businesses with huge teams behind them.

It is for you.

The dance school owner who knows marketing matters but never seems to have enough time for it.

Not by working harder.
Not by hiring more help.
By using the tools that are already available to you.

And right now, those tools are genuinely game changing for small local businesses like dance schools.

We are talking about saving real hours every week.

Showing up more consistently without burning out.

Taking the mental load out of marketing so you can focus on actually running your dance studio.

Ready to make your social media your most powerful enrolment tool?

👇🏼 Comment ‘Skool’ below and I will send you a link to my free Dance Marketing Pro community where you will get instant access to free marketing strategies and templates to grow your dance business.

Here’s what most dance studio owners don’t realise ⬇️Google prioritises businesses with consistent, quality reviews.That...
05/20/2026

Here’s what most dance studio owners don’t realise ⬇️

Google prioritises businesses with consistent, quality reviews.

That means every time a parent leaves a new review, your dance business moves higher in local search results.

So when parents search “dance classes near me,” guess whose dance studio they’ll see first? 👀

The secret is to make it:

✅ Easy for parents to review you

✅ Part of your regular systems (like onboarding or end-of-term emails)

✅ Something fun they want to do

Pro tip 👉 Don’t overthink it.


Set a weekly reminder to ask 3 parents who’ve given positive feedback lately.


You’ll be amazed how quickly those 5⭐ stars stack up!

Want to learn how to get your dance studio seen everywhere online (not just on socials)?

👇🏼 Comment ‘Skool’ below and I will send you a link to my free Dance Marketing Pro community where you will get instant access to free marketing strategies and templates to grow your dance business.

Will you try these strategies?

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