06/15/2026
Need Social? That’s what we do!
Now… a little when should you post guide.
Overall best times to post on Instagram: Mondays from 2 to 4 p.m., Tuesdays from 1 to 7 p.m., Wednesdays from 12 to 9 p.m. and Thursdays from 12 to 2 p.m.
Best days to post on Instagram: Tuesdays and Wednesdays consistently show the highest peak engagement.
Worst days to post on Instagram: Weekends (Saturdays and Sundays) yield the lowest engagement overall and across almost all industries.
The data: Based on Sprout Social's 2026 analysis of nearly 2 billion engagements across 307,000 global social profiles.