R3 Worldwide

09/07/2021

R3 has released it's 2021 Global Agency Family Tree in an interactive online format. You can browse agencies (and their capabilities) belonging to the top 12 holiding companies here: https://bit.ly/3fpdva6

09/06/2021

Supplier diversity programs have become familiar components of overall business thanks to heightened awareness around the benefits & advantages of developing more sustainable & inclusive supply chains. Read more from Producers & Procurers iQ about our latest report on Marketing Supplier Diversity Programs here:

R3’s new report addresses how teams can improve their marketing supplier programs in a comprehensive way.

09/03/2021

R3's Hailey Nathalya Tay discusses one thing that would improve marketing teams :

09/01/2021

Client Spotlight: Sony PlayStation’s target audience (gamers) are notoriously ad-averse and hard to reach, and the company needed a fresh approach to finding the best possible solution to a new type of agency partnership. R3 helped PlaySation establish a new agency partnership and benchmarked for creativity and rates against the world’s best agencies. Watch our full case study here: https://bit.ly/3rN7Lfl

Client Objectives Sony PlayStation's target audience (gamers) are notoriously ad-averse and hard to reach, and the company needed a fresh approach to finding the best possible solution to a new type of agency partnership. PlayStation wanted a seamless global team with resources in the US, EU and Asi...

08/30/2021

Thanks to Mediacorp Pte Ltd for inviting us to the insightful Executive Insights webinar, "The Art of Marketing to Women".

Watch the webinar playback at https://lnkd.in/gzGZ4mz.

More than 60% of working-aged women are active in Singapore’s workforce and contribute close to 40% to the economy. Worldwide, women will own 75% of discreti...

08/27/2021

Sustainability agencies are specialists in communicating issues related to sustainability because they have principles of sustainable business embedded in their organizations. It is in their mission, their values, the people they hire, and how they do business. In this report, R3 looks at the defining characteristics and services of sustainability agencies, and what to look for and watch out for when working with such specialist agencies. Request your copy of R3's report here: https://bit.ly/3A3RXaK

08/25/2021

Client Spotlight: Wanted to compare and contrast the representation of TV versus online video in agency systems and tools across all functions of campaign planning and ex*****on against integration, sophistication and accessibility factors. The company wanted to identify gaps and receive recommendations on how to improve representation and pinpoint key drivers to accelerate change. https://bit.ly/3ljs96w

Client Challenge Google wanted to compare and contrast the representation of TV versus online video in agency systems and tools across all functions of campaign planning and ex*****on against integration, sophistication and accessibility factors. The company wanted to identify gaps and receive recom...

08/24/2021

What do marketers and their clients need in order to create a transparent relationship? Will Collins, Senior Analyst at R3 explains below:

08/23/2021

Acquisitions ahead? "In difficult times, agencies have faced their fears, shed their liabilities and witnessed the sustainability and growth of digital media," said R3's Greg Paull. "That awareness, plus available capital, low-interest rates and loose economic policies will drive acquisitions in that space." https://www.marketingdive.com/news/how-agency-holding-groups-could-sustain-newfound-momentum-in-h2/604271/?

On its earnings call, Omnicom said it would pursue acquisitions in areas like digital transformation, commerce and media — a tack competitors could follow.

08/20/2021

As marketing procurement teams incorporate supplier diversity into existing agency and vendor partnership processes, unique advantages and challenges have been noted. Working with diverse suppliers encourages companies to adopt more efficient procurement ways of working. But maintaining the supplier pool and measuring short- and long-term performance demands specialization, and an ability to apply demographic data in a meaningful way. Read more in our latest report, Improving Marketing Supplier Diversity, Programs here: https://bit.ly/3znS8xv

08/19/2021

With his ascension to CEO of Accenture Interactive, David Droga will run the world’s fourth-largest agency company behind WPP, Omnicom Group and Publicis Groupe. "It’s a positive move to see a creative practitioner take the lead at a consultancy,” said Greg Paull, R3 Co-founder and Principal. “David will bring a totally different perspective to past management and with his global experience.." Read more from Ad Age here:

Droga5 founder leaps to head $10 billion company just behind WPP, Omnicom and Publicis.