TITANIUM Worldwide

08/25/2022

"As the audio advertising market continues to grow, brands are not only investing in podcasts but in conversational smart speaker campaigns, which can drive a 24% increase in positive emotional responses from listeners."

Audio ads, including interactive smart speaker experiences, help marketers find new ways to engage audiences.

08/15/2022

According to a recent report by Retail TouchPoints, 83% of Millennials and 86% of Gen-Z take a value-based approach to shopping.

How do you stay relevant? Our advice is to stay true to your company's mission, be authentic in your approach, and be sure to highlight your values when marketing your products or services. People don't just care about what you do, they care about who you are.

Need help developing your strategy? Reach out to our team today.

08/15/2022

According to a recent report by Retail TouchPoints, 83% of Millennials and 86% of Gen-Z take a value-based approach to shopping.

How do you stay relevant? Our advice is to stay true to your company's mission, be authentic in your approach, and be sure to highlight your values when marketing your products or services. People don't just care about what you do, they care about who you are.

Need help developing your strategy? Reach out to our team today.

Want to see the full article? Check it out below👇
https://www.retailtouchpoints.com/resources/83-of-millennials-engage-in-values-based-shopping

08/12/2022

As we head into a recession, many companies are proactively reducing spending. However, the marketing budget shouldn't be on the chopping block. Companies who invested in marketing and media spend during times of recession see value and ROI in the long-term. Here's a few key stats you need to know:

-More than half (60%) of brands that increased media investment during the last recession saw ROI improvements, according to the latest ROI Genome Intelligence Report by marketing intelligence provider Analytic Partners.

-While brands that increased paid advertising saw a 17% rise in incremental sales, those that cut spending risked losing 15% of business to competitors that boosted their spending. The report also found that brand messaging outperforms performance messaging 80% of the time.

Cutting ad spend and marketing headcount at the first sign of a recession undermines margins and efficiency, according to a report by Analytic Partners.

08/10/2022

When we think of social media, we have a tendency to think about social networking sites like LinkedIn, Meta, and Twitter, but social media goes well beyond social networking. Check out this article to learn more about different ways to engage your target audience in the virtual landscape.

Not all social platforms are created equal when it comes to marketing. Read on to understand the five types of social media all marketers should know.

08/02/2022

Deborah Garry, founder and CEO of BBG&G Integrated Marketing, leads a full-service award-winning marketing communications and creative team that develops successful and effective integrated marketing programs.

A Certified Account Planner and Marketing Automation Specialist, Debbe sets strategic direction for the agency, leading and empowering her team to make sure that the agency’s marketing communications win the hearts and minds of client audiences, achieve client objectives, and help them reimagine their future.

We are proud to have Debbe as a part of the Titanium collective!

Want to learn more about Debbe's journey? Check out the full story on our blog💡

08/02/2022

We’re loving the creative ways brands are engaging with social trends to meet audiences where they are.

“Feeling seen is that moment of connection when a person recognizes their own experience reflected through a piece of content. Recent memes like “Little Miss” and “American Girl doll” have been especially conducive to this response, owing to their format, which calls for creating a persona based on a specific experience or trait.”

Looking for a fun strategy to stand out amongst the crowd while making your target audience feel seen? Let’s talk. Head over to our website to schedule a consultation.

https://adage.com/article/digital-marketing-ad-tech-news/new-memes-little-miss-challenge-brands-social-media/2424981

WELCOME TO AD AGE'S NFT BLOG In less than a year, the acronym NFT has gone from WTF to BFF for brands. Non-fungible tokens are digital assets like bitcoin, only they’re unique and irreplaceable, like owning an original work of art online. They utilize the same authentification technology as crypto...

08/01/2022

Deborah Garry, founder and CEO of BBG&G Advertising, Inc., leads a full-service award-winning marketing communications and creative team that develops successful and effective integrated marketing programs.

A Certified Account Planner and Marketing Automation Specialist, Debbe sets strategic direction for the agency, leading and empowering her team to make sure that the agency’s marketing communications win the hearts and minds of client audiences, achieve client objectives, and help them reimagine their future.

We are proud to have Debbe as a part of the Titanium collective! Want to learn more about Debbe's journey? Check out the full story on our blog:

Deborah Garry, founder and CEO of BBG&G Advertising, Inc., leads a full-service award-winning marketing communications and creative team that develops successful and effective integrated marketing programs.  Debbe began her career as an illustrator for agencies, publishers, and med

07/27/2022

Titanium is the first collective of certified diverse creative agencies to hit the market. Not only are we diverse makers of movement, we empower our clients to do the same and to get it right.

That being said, it's very easy to get it wrong. In this recent read from Forbes you'll find a few damaging (and very common) mistakes companies make when engaging in DEI initiatives. Let us know what you think!

When employees and consumers notice that a company isn’t taking DEI as seriously as it is claiming to, its brand can be damaged both internally and externally.

07/20/2022

The power of influencers lies in the fact that they help reach people where they are: consumers aren't consciously looking to consume, they're looking for experiences and elevated quality of life.

Check out this article to learn about the significance of influencer marketing and reach out to our team to get started!

Inside the rapidly changing world of Influencer Marketing. Access the Marketing Dive Trendline

07/13/2022

Johnson & Johnson’s ACUVUE team brought their vision to life during this year’s AOA Optometry Meeting in Chicago. We are proud to have been a part of the journey! Here’s to helping people see better, connect better, and live better.

07/12/2022

Johnson & Johnson’s ACUVUE team brought their vision to life during this year’s AOA Optometry Meeting in Chicago. We are proud to have been a part of the journey! Here’s to helping people see better, connect better, and live better.