Five Blocks

03/31/2026

Today's a big day for Five Blocks - AIQ is live! 🚀

We built AIQ because the reputation game has fundamentally changed. AI-generated answers are now the first thing people see about your brand, and most companies have no visibility into what's being said, or why.

AIQ changes that. Track your brand narrative across 8 major AI models, understand which sources are shaping it, and stay ahead of the story.

Five Blocks CEO Sam Michelson shares the full story: https://www.linkedin.com/posts/sammichelson_aiq-ai-reputation-intelligence-platform-activity-7444792972451196929-fVkF?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABZeJ0Bp-eMgNbHWB_vWLT_l99RDG2aJ4I

https://aiq.fiveblocks.com

It's an exciting day for Five Blocks! Today we launched AIQ - not just to our partners and clients, but to the world! For more than 20 years, we've worked with some of the world's most recognized brands, companies, and executives to manage how they appear online. We've watched the digital landscape....

12/17/2025

We’re excited to kick off a new blog series introducing the people behind Five Blocks. First up: Nahum, Senior Account Manager and a driving force behind both our client work and our company culture.

From supporting clients day to day to making sure we actually take time to celebrate together, Nahum plays a key role in what makes Five Blocks, Five Blocks.

Get to know Nahum—and the people who work behind the scenes for our clients—on our blog.

We’re launching a new blog series to spotlight the people who make Five Blocks what it is—the team working behind the scenes every day to support our clients. It’s a chance to get to know the individuals who bring thoughtfulness, expertise, and energy to everything we do, even when their contr...

12/17/2025

Insightful breakdown of how Grokipedia cites and profiles the Fortune 100. Surprising gaps — and big implications for communicators and researchers.

As tools like Grokipedia begin to sit alongside Wikipedia, search results, and AI assistants, they are no longer just reflecting public information—they are actively shaping it. To understand what this shift means in practice, we analyzed how Grokipedia represents the Fortune 100, digging into nea...

11/25/2025

🧐 Can AI revive information you thought was gone?

Our newest blog reveals that ChatGPT is citing deleted and non-indexed Wikipedia pages — content most people can’t find, but AI still “remembers.”

This has big implications for brand and reputation management: even outdated or removed info may still influence how AI describes you.

👉 Read the full blog post here:

For years, Google has been the ultimate arbiter of online visibility. If a page didn’t appear in Google’s index, it effectively didn’t exist in the public eye. Brands, communicators, and reputation managers learned to play by Google’s rules — optimizing what could be found, fixing what was...

11/04/2025

What a week! Our team had an incredible time at ’s ICON and Board’s MB (Live) — connecting with communicators from across the industry.

From rocking out with the Racing Presidents to starting the day with rooftop yoga or a dip in Barton Springs, we made the most of every moment.

The sessions were packed with insight, inspiration, and ideas we can’t wait to bring into our work. We’re back in the office now — energized and ready for some great post-event conversations.

💡 If you were at either event and didn’t get your free AIQ Snapshot, get in touch — we’d love to send it your way!

10/26/2025

🌟 Curious how AI can help you monitor and manage your brand’s reputation?

We’re excited to be at showing live demos of AIQ — our platform that reveals how your brand is perceived across AI platforms and search.

With AIQ, you can:
✅ Track the narratives shaping your reputation
✅ Compare how you stack up to peers
✅ Discover new opportunities to improve your online story

📍Stop by Booth 217 to see it in action — and find out how to take control of your digital reputation with AI.

PRSA ICON 2025 National Conference in Anaheim Calif.

10/23/2025

🚨 Grokipedia is coming — but will it really matter?

Elon Musk’s xAI says it will “fix” Wikipedia bias… but it still relies on Wikipedia as a key source.

What could this mean for your brand’s online reputation? We break down 4 surprising takeaways and why your Wikipedia presence matters now more than ever.

👉 Read the full analysis: https://bit.ly/3L3ckzI

Introduction: The Next Chapter in Online Knowledge In September 2025, Elon Musk’s company xAI announced the upcoming launch of Grokipedia, a fully AI-powered alternative to Wikipedia. Positioned as a solution to the editorial biases Musk perceives in the long-standing online encyclopedia, Grokiped...

02/24/2025

Our CEO, Sam Michelson, in Entrepreneur:

"The fundamental truth in this new landscape is stark: nature may abhor a vacuum, but AI rushes to fill it with whatever narrative it can construct — accurate or not. While AI systems excel at connecting dots and generating plausible-sounding stories when faced with limited information, they don't necessarily prioritize the narrative you'd choose for yourself. This makes silence not just obsolete but potentially dangerous....Success in this new environment requires a fundamental shift in approach."

To manage your online reputation in the AI era, proactively shape your digital footprint with authoritative content to ensure AI models present an accurate and strategic narrative about you or your brand.

02/18/2025

We have a great open position for a talented writer / researcher. Have a look.

At Five Blocks, the research analyst is a member of the writing department and fills the critical role of supporting the in-depth research and analysis needed for the content tasks.Responsibilities include writing in-depth articles on a variety of subjects; researching and investigating extensively....

12/24/2024

We are growing like crazy, and we need some more great people. Are you (or someone you know) one of them?

https://www.fiveblocks.com/careers/

09/29/2024

Reputation management has evolved conceptually over the years as technology has advanced. Or is it the other way around? Some thoughts in Entrepreneur Magazine from our CEO. Sam Michelson.

The changing digital and search landscape — from simply compiling results to attempting to give searchers the essence of a brand — requires those managing reputations to keep up with emerging tech to best serve their clients. AI is the latest stop on this journey.

09/25/2024

Our CEO, Sam Michelson, sat down with Steve Urban of the Riderflex - Recruiting & Consulting podcast to talk about how to build the best team; interesting and unpredictable entrepreneurial journeys; Oklahoma (!); the coming AI wave; and much more.
Catch it here:

Sam Michelson is the founder and CEO of Five Blocks, a digital reputation management firm that helps leading brands and high-profile individuals shape their ...