The Salup Group

The Salup Group Brand strategy, development, and communications across digital and experiential platforms. Outside the box innovators and brand growth specialists

Brand building and storytelling through digital and influencer marketing, social media and public relations

08/10/2026

News 12 Long Island: Hamptons Sweat Fest Saturday August 8th…people came out to sweat for a cause, The Beljanski Foundation and non-toxic cancer research.

08/06/2026

Why The Hamptons’ Newest Wellness Weekend Is About More Than Fitness as seen in Forbes

This weekend, the Hamptons’ summer social calendar is adding something beyond beach clubs, charity galas, and celebrity dinners. From August 7–9, Hamptons Sweat Fest will transform East Hampton, Sag Harbor, and Bridgehampton into a destination for movement, recovery, and conversations around longevity.

Our agency has been working on bringing this fundraiser to life for the past six months bringing 15+ studios together 30+ classes and wellness activations 25+ partners and generating tons of publicity for an incredible cause, integrative cancer research and The Beljanski Foundation!

Come for a clause join us this weekend. Link in profile or DM us.

08/04/2026
08/04/2026

Dr. Sharon Bergquist shares the key to reframing stress on Fox 5 Atlanta and 4 steps to handle stress better.

Tune in to watch the full segment, link in profile.

08/04/2026

4 Steps To Handle Stress Better!
It all starts with the reframe…
Our client, Dr. Sharon Bergquist shares this week on FOX 5 Atlanta.

Dr. Sharon Bergquist is a nationally recognized physician, longevity researcher, best selling author of The Stress Paradox, and Medical Director of Executive Health at Emory University.

Most workouts begin and end in the same hour. This weekend goes further than that.Hamptons Sweat Fest is this weekend — ...
08/03/2026

Most workouts begin and end in the same hour. This weekend goes further than that.

Hamptons Sweat Fest is this weekend — August 7–9. 12+ studios, classes across every discipline, and a community that shows up because movement means something when it's connected to a cause worth sweating for. Every ticket benefits integrative cancer research through The Beljanski Foundation.

The Sweat Pass gets you into two sessions from the full roster — fitness classes at participating studios or wellness activations at Rejuvenation Health.

Passes are still available — grab yours at the link in the first comment.

07/28/2026

Hamptons Sweat Fest, The Beljanski Foundation, and Founder Sylvie Beljanski are in the news! Dan's Papers

Discover the incredible fitness and wellness fundraiser for integrative cancer research taking place August 7-9 in the Hamptons. Come sweat for a cause. Signup link in profile.

Sylvie Beljanski The Beljanski Foundation cancerresearch @

Another day at the office!EventPower Long Island and their 14 race triathlon series across the Hamptons, Montauk, and Lo...
07/18/2026

Another day at the office!

EventPower Long Island and their 14 race triathlon series across the Hamptons, Montauk, and Long Island has been our client for three years. We’ve done everything form strategic partnerships and social media campaigns to me, race announcing for key races the past several summers.

My fave part of working on the race, Montauk Lighthouse Sprint Triathlon is sleeping at the lighthouse the night before! Strait out of the movie Night at The Museum…

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