Mirrorball Agency

Mirrorball Agency We create cultural relevancy for brands. Mirrorball is a full-service marketing agency based in New York City.

We strive to enhance the way brands participate in our lives. As strategists, creatives, and producers, we share a passion for impacting popular culture. Our immersive concepts are steeped in cultural relevance and authenticity, helping brands develop deeper relationships with consumers. Since 2003, we have designed and created powerful campaigns that generate lasting impressions and deep emotions

in our clients’ target audiences. It is these powerful feelings and durable memories that can build or shift brand sentiment. World-class brands, including Perrier, Nickelodeon, Dos Equis, The NBA, Jack Daniel’s, Pepsi, L’Oreal, TBS, and Harley-Davidson have relied on our boundless thinking and creativity to forge stronger relationships with their customers.

Our latest Cheesy Promotion that totally slayed the interweb!
05/17/2022

Our latest Cheesy Promotion that totally slayed the interweb!

Our latest Cheesy Promotion that totally slayed the interweb!

Cooking up something special. 📲 🍕
03/25/2022

Cooking up something special. 📲 🍕

Ask any New Yorker you pass, and they’ll tell you without hesitation that we have the best pizza. And what’s better than enjoying a gooey, cheesy,

Feeling the hunka hunka burnin’ L♥️VE
02/14/2022

Feeling the hunka hunka burnin’ L♥️VE

We want what Miami’s having. Thanks for the free press and the inspiration Don’t drop the ball! 🌐
12/08/2021

We want what Miami’s having. Thanks for the free press and the inspiration

Don’t drop the ball! 🌐

Our official photos for this great event with  💚
11/24/2021

Our official photos for this great event with 💚

Great performance art gets its start at Mirrorball! Cheers to absolute rockstar Sophia Urista who performed at our   eve...
11/15/2021

Great performance art gets its start at Mirrorball! Cheers to absolute rockstar Sophia Urista who performed at our event for Dos Equis in 2015 🍻

Dos Equis is all about Interesting. Bazaar Noir was an immersive, world spice-market themed soiree designed to take attendees out of their comfort zones & ex...

Today we rolled out the green carpet for the grand opening of TD Bank at One Vanderbilt! 🎉 Our TD Bank brand ambassadors...
11/04/2021

Today we rolled out the green carpet for the grand opening of TD Bank at One Vanderbilt! 🎉

Our TD Bank brand ambassadors welcomed guests and fueled passersby with breakfast treats from NYC businesses 🍩 ☕️

Celebrate with us tonight at for the amazing view of lit up green in honor of TD Bank!

  were a key player in this Butler's Program we activated for Perrier! 🍾
08/28/2021

were a key player in this Butler's Program we activated for Perrier! 🍾

Shout out to the family of St. Bernards we engaged to help us with an Amstel Light promotion in Aspen Colorado 🐶
08/26/2021

Shout out to the family of St. Bernards we engaged to help us with an Amstel Light promotion in Aspen Colorado 🐶

In 2009, Mirrorball assembled the first-ever all-female Harley-Davidson street team. 🏍 At the time, a mere 10% of women ...
07/30/2021

In 2009, Mirrorball assembled the first-ever all-female Harley-Davidson street team. 🏍

At the time, a mere 10% of women rode motorcycles and now 12 years later we’re excited to see that number has risen to 20%.

Sturgis Motorcycle Rally Sturgis Buffalo Chip

The first all female Harley street team composed of talented & passionate female bikers from across the United States. The team rode through the Black Hills ...

07/29/2021

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134 W 25th Street Fl 7
New York, NY
10001

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Our Story

Founded by marketing pioneer Michael Blatter, Mirrorball is an NYC-based marketing and experience design agency. Mirrorball strives to create or enhance human experiences by rethinking the way brands, retailers, attractions, and hospitality businesses participate in our lives. Our immersive concepts are steeped in relevance and authenticity, helping businesses develop deeper relationships with the people they serve We remain untethered from classification within a particular discipline or traditional way of doing business. Be it through the design of live events or digital content production; Our ideas deliver unique narratives that evoke intense emotions resulting in long-lasting, positive memories. It is these powerful emotions that move people at their core. As participants ourselves, we naturally approach our work with immutable advocacy for the people our clients look to serve. We strive to create cultural relevance at every step without ever becoming invasive or contrived. Since 2003 world-class companies, including Perrier, The NBA, Jack Daniel’s, Pepsi, L’Oreal, TD Bank, and Harley-Davidson, have put their confidence into Mirrorball to create new opportunities to deeply connect with the people their businesses touch.