GroundTruth

01/27/2025

🎉 🏆 BIG news: we are officially one of Ad Age’s Best Places to Work in 2025! This is our 4th year to be honored with this award, thanks to an incredible team that makes this company the best it can be.

🥂 Cheers to every GroundTruth-er. This one’s for you!

Read our blog: https://hubs.li/Q0345sMM0

Read Ad Age's profile on GroundTruth: https://hubs.li/Q0344_mY0

10/20/2023

Seriously, focus on what drives the business, not vanity metrics.

And, yes, our CMO loves a good sweater. 🤣

Check it out here:

No one in the C-suite except the CMO cares about reach, impressions, likes, shares, followers or anything else that isn’t directly tied to performance.

10/16/2023

CTV has carved out a significant niche for brands looking for impactful engagements. However, marketers have just begun to tap into the marketing opportunities that lie within this popular media channel.

Marketers, check out our latest blog to explore how brands can leverage CTV within their broader media mix of investments.

Read here: https://bit.ly/3rSwxz0

How Real-World Behaviors are Fueling CTV Ad Performance.

10/13/2023

GroundTruth data tells us that running promotions on National Cheeseburger Day (9/18/2023) increased foot traffic by an average of 17% (compared to the previous four Mondays).

Get more QSR insights here: https://bit.ly/3Q2FPke

10/02/2023

Total visits to QSRs increased 19% in August month-over-month (July to August), but marketers continue to face fluctuations in customer behaviors as we head into the holidays.

GroundTruth CMO Brandon Rhoten and QSR Editorial Director Danny Klein dig into how the job of today’s restaurant marketer has changed, including what type of data matters and how brands can turn engagement into visits.

Listen now:
https://podcasts.apple.com/us/podcast/restaurant-marketing-in-a-changing-world-with/id1448762355?i=1000629555298

‎Show QSR Uncut, Ep Restaurant Marketing in a Changing World, with Brandon Rhoten - Sep 28, 2023

09/28/2023

Are your CTV ads missing the mark? It’s time for a change!

Transparency, trust, and accuracy aren’t advertising sales clichés. They should be table stakes for marketers looking to reach and engage a massive CTV audience.

Check out this blog for real examples of how your CTV ads might be missing the mark and how brands can go beyond streaming publishers and into a broader field of ad-supported content for better reach, bigger audiences, and more measurable data transparency than you’re getting today.

Read here: https://bit.ly/3PBWMkZ

Transparency, trust, and accuracy aren’t advertising sales clichés. They should be table stakes for marketers looking to speak to a massive CTV audience.

09/27/2023

Inclement weather can put a damper on Florida tourism. Come chat with us at the Florida Destinations Annual Meeting to hyper charge your 2024 Marketing Strategy, no matter the external factors.

Connect here: https://bit.ly/48sOCUJ

09/26/2023

Wondering whether your CTV ad dollars are generating real business results for your brand?

Join an all-star lineup of marketing experts during the GroundTruth⎹Adweek webinar this week to hear how you can apply industry best practices and insights that generate CTV success.

There is still time to register! https://bit.ly/3ZmydgF

09/25/2023

Reminder to join us this week for a very special event at the NextUp Women's Empowerment Summit!

Chat with us to discuss women in tech, empowering your businesses with an Adtech platform, and creating real world behaviors and real business results for your team.

Check in with us here: https://bit.ly/48kb4j3

In attendance: Allison Hampton

09/20/2023

The ability to accurately measure the performance of your ad campaign can be a game changer for your brand, but only if you’re tracking the right metrics and outcomes.

Join an all-star lineup of marketing experts during the GroundTruth⎹Adweek webinar on Sept. 27 as they share how brands can turn their CTV ad dollars into real business results.

Register now: https://bit.ly/3ZmydgF

09/13/2023

This summer will be known for several blockbuster concerts infusing business growth in local economies nationwide. Understanding the audiences that attend live events can help marketers reach entertainment-focused customers during meaningful branding moments.

👇 Find out which concert won over Baby Boomers by downloading GroundTruth’s latest Leisure and Entertainment Brief: https://bit.ly/3ZnrZNp

09/06/2023

Connected TV advertising success is all about precision. The ability to measure the actual performance of your campaign can be a game changer, but only if you’re tracking the right metrics and outcomes. And that’s the case whether you’re looking to drive awareness, visits or sales.

Hear from a panel of experienced brand and agency CTV leaders from Mike’s, Naf, Media, Media and GroundTruth for best practices in CTV success.

In this AdWeek webinar you'll learn:
- Effective targeting strategies for various outcomes
- What effective measurement looks like and what results to expect

Sign up here:

Adweek Webinar: Are You Really Measuring the Performance of Your CTV Campaigns?