The classical music publicist must cope with irreversible changes: publishers and editors of traditional newspapers and print journals are scrambling to make it possible for the outlets to exist in a different configuration. To meet these new conditions Hemsing Associates has developed contacts with the burgeoning classical music and general interest online outlets, building on a strong twenty-year relationship with critics nationally and internationally. Many of the world’s most distinguished journalists still write for the traditional media and have supplemented their output with sophisticated and lively blogs; Hemsing Associates continues to reach these writers. Accuracy and speed are indispensable when announcing events, but the language that can distinguish one performer (or performers) from his peer has to catch the eye of busy and overburdened journalists. Despite complaints of standardization in contemporary performance styles, Hemsing Associates believes that no two artists are the same. Each individual has spent a lifetime—through hard work, reflection, and intuition—cultivating a singular approach to the music he carries within him. We do our best to bring the “story” of these special qualities to the favorable attention of the media, being careful to focus our efforts on matters of real musical substance. For institutional accounts, we try to position client organizations in the forefront of contemporary cultural developments, making certain that all of our written and visual materials relating to a client institution reflect a high level of professionalism, worthy of the institutions we represent.
