Dobleas

09/16/2014

http://finance.yahoo.com/news/freakout-inc-offers-solution-mobile-171300993.html

NEW YORK, Sept. 16, 2014 /PRNewswire/ -- Dobleas' parent entity FreakOut, Inc., the leader in digital advertising and data management, is pleased to announce the latest version of its proprietary DMP(*1), ...

07/24/2014

Leading Demand Side Platform FreakOut Inc. Completes IPO on Tokyo Stock Exchange Mothers

NEW YORK, July 24, 2014 /PRNewswire/ -- Dobleas' parent entity, FreakOut Inc., Japan's leading Demand Side Platform (DSP), commenced trading and was listed on the Tokyo Stock Exchange Mothers on June 24, 2014. FreakOut Inc. (6094: Tokyo) issued 5,488,000 shares to reinforce the technology development, infrastructure, and international expansion.

The initial price was not fixed on the first day of trading due to high demand. On June 25, 2014 FreakOut Inc.'s initial price settled at 7,000 JPY (67.97 USD), resulting in a market capitalization of 38,416,000,000 JPY (373,019,360 USD).

FreakOut Inc. continues to evolve its core technology with an emphasis on growing mobile and data management capabilities. "We are going to accelerate our global expansion with these innovations," states Yuzuru Honda, Founder & CEO. "Our mission is to enhance value for stockholders by offering the best programmatic media buying platform globally."

About FreakOut Inc.

FreakOut Inc. is a digital marketing technology company that created the first Demand Side Platform (DSP) in Japan. Its proprietary platform enables marketers to buy real-time impressions across the leading display Ad Exchanges and enhances programmatic media buying through its Data Management Platform (DMP). FreakOut Inc. offers digital solutions to more than a hundred agencies as well as numerous top brands in various industries such as CPG, e-Commerce, mobile communications, finance and travel.

About Dobleas

Headquartered in New York City, Dobleas (www.dobleas.com) is a mobile advertising technology company that powers a true mobile Demand Side Platform (DSP) with a Data Management Platform (DMP). Leveraging its proprietary cross-device capabilities, marketers and advertisers can deliver highly targeted messages not only across leading RTB mobile supply sources but also across multiple screens. Founded in 2012, Dobleas is a subsidiary of FreakOut, Inc.

SOURCE FreakOut Inc.; Dobleas



RELATED LINKS
https://www.fout.co.jp
https://www.dobleas.com

http://www.prnewswire.com/news-releases/leading-demand-side-platform-freakout-inc-completes-ipo-on-tokyo-stock-exchange-mothers-268512002.html

NEW YORK, July 24, 2014 /PRNewswire/ -- Leading Demand Side Platform FreakOut Inc. Completes IPO on Tokyo Stock Exchange Mothers.

05/29/2014

CEO Yugo Asato Talks DSPs And FreakOut's IPO

http://www.adexchanger.com/mobile/freakout-mothers-advertisers-need-separate-mobile-dsp/

FreakOut, a Japanese demand-side platform (DSP), received the green light to issue an IPO on the Tokyo Stock Exchange’s Mothers Index on June 24. The estimated initial offering price is $19 per share or about $120 million. AdExchanger spoke with Yugo Asato, CEO and co-founder of the mobile DSP, Dobl…

04/22/2014

Dobleas Launches Cross-device Data Management Platform, A Major Evolution in Mobile Audience Targeting

NEW YORK, April 22, 2014 /PRNewswire/ -- Dobleas / FreakOut International, the leading mobile Demand Side Platform (DSP), is pleased to announce that the cross-device capability of its proprietary Data Management Platform (DMP) came out of stealth and is now officially available for clients to use in the platform. Dobleas' DMP enables advertisers to build actionable audience segments based on a Desktop (PC) website and buy programmatically against these segments via Mobile Real-time Bidding (mRTB). Dobleas' DMP is built on top of its DSP seamlessly working with each other.

"Cross-device targeting is increasingly a larger allocation of our campaign budgets and Dobleas has been integral to scaling its performance," said Gabriel Cheng, VP, Strategy, M&C Saatchi Mobile. "There is definitely importance of having an independent DMP due to the data portability but if your goal is to quickly execute a scalable mobile retargeting campaign based on your PC asset, Dobleas offers a compelling solution."

"A powerful and integrated DMP is needed more than ever as many forms of media continue to move towards programmatic. Most DMPs today operate based on the use of cookies, and there isn't a good easy way to do simple retargeting in mobile," said Yugo Asato, Dobleas CEO. "Now, advertisers can implement Dobleas' DMP on their PC websites, create actionable segments in the UI and execute not only simple retargeting campaigns, but also more advanced retargeting without logging into a separate platform."

Dobleas DMP allows an advertiser to buy efficient mobile impressions relative to their existing PC audience base and deliver the right message to the right audience in in-app or mobile web inventory. Combined with Dobleas DSP and cross-device attribution, Dobleas provides a best-in-class mobile marketing stack in the space.

http://finance.yahoo.com/news/dobleas-launches-cross-device-data-171500118.html

NEW YORK, April 22, 2014 /PRNewswire/ -- Dobleas / FreakOut International, the leading mobile Demand Side Platform (DSP), is pleased to announce that the cross-device capability of its proprietary Data Management Platform (DMP) came out of stealth and is now officially available for clients to use i…

02/20/2014

Forrester: Programmatic Will Take Over Online Video… And Then TVFebruary 19th, 2014 - 2:36 pmBy Don WillmottAttention, traditional television media buyers: You may soon be replaced by an algorithm. According to “How Software Is Eating Video Ads And, Soon, TV,” a new report from Forrester, programmat...

02/12/2014

Zac Pinkham deciphers the buzz behind programmatic buying for mobile, looking at why it matters, what it all means and how brands can benefit

02/10/2014

Dirk Schwarz our VP of Sales engaged in a panel at the first annual 2014 Kochava Summit in Sandpoint, ID last week.

Thanks to Charles Manning and the entire Kochava team for inviting us and putting together a great event! Dave Westin of the Mobile UA Fellowship moderated the panel.

01/22/2014

" #4: Mobile advertising will get better."

Five Trends That Will Affect Programmatic Marketing In 2014 - 01/16/2014

01/13/2014

Brands should extend their story across multiple devices using content that's made for each channel.

How Storytelling Evolves In A World With More Screens And DataJanuary 13th, 2014 - 12:05 amBy AdExchanger"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s column is written byJoe Fullman, director of digital strate...

01/06/2014

Marketers are expected to spend $13.1 billion on mobile ads in 2014.

Mobile and native advertising is on the rise in 2014, with spending estimates in the billions and growth rates for increasing greatly.

12/19/2013

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