Fatfree

Fatfree FATFREE is a global marketing agency that takes a lean, strategy-first approach to marketing solutio

Capabilities include: online marketing, strategy, website design, online advertising, branding, media planning, social media, viral marketing, print, direct mail, out-of-home, video production, 3D animation, SEO/SEM, email development, eCommerce, audience research, and more.

Cookies are biscuits. Entrees come before your main meal. And that clip-around-your-waist carryall is called a bum-bag (...
12/12/2024

Cookies are biscuits. Entrees come before your main meal. And that clip-around-your-waist carryall is called a bum-bag (for reasons we won't get into here). Find out how to stop thinking like an American when talking to the world.


Communicate clearly with prospects, customers and partners around the world.

Audiences don't have to have experienced trauma to benefit from marketing that recognizes their uniqueness, avoids unple...
11/13/2024

Audiences don't have to have experienced trauma to benefit from marketing that recognizes their uniqueness, avoids unpleasant surprises, and treats them with respect. See how trauma-informed practices can boost your marketing game.


Why trauma-informed marketing is good marketing.

Fix it later.We'll only ever need X.It has to launch Friday.The agency world is designed to amass technical debt. Here's...
10/30/2024

Fix it later.
We'll only ever need X.
It has to launch Friday.
The agency world is designed to amass technical debt. Here's how to stay out of it.



How to avoid playing catch-up in the technology space.

Is your website encouraging people to stick around or causing them to bounce?These 8 features can make your website a mo...
10/17/2024

Is your website encouraging people to stick around or causing them to bounce?

These 8 features can make your website a more welcoming, comfortable, and helpful place—all aspects that make for a sticker site.



Learn why a sticky website matters, and what you can do to make yours one.

You know your brand. So does everyone else on your team. But do you all know the same thing? Here are four ways we get i...
10/03/2024

You know your brand. So does everyone else on your team. But do you all know the same thing? Here are four ways we get ideas popping and everyone in alignment on a clear, unique brand position that drives your identity, voice, creative, everything.

Tried and true exercises from the team at FATFREE.

Before you send any emails on behalf of your business, you should familiarize yourself with the regulations that protect...
09/19/2024

Before you send any emails on behalf of your business, you should familiarize yourself with the regulations that protect consumers’ rights to privacy and the ability to opt in and out of communications.

If you need a primer on the topic, check out our latest blog post.



Educate yourself to build a thriving email marketing program.

Is expending all your energy getting you the content marketing results you need? It's time to think like a diver instead...
09/11/2024

Is expending all your energy getting you the content marketing results you need? It's time to think like a diver instead.


A lower-effort/bigger-payoff approach to getting it right.

Are you rolling out the red carpet to people who think, consume content or interact with your brand differently? An acce...
08/28/2024

Are you rolling out the red carpet to people who think, consume content or interact with your brand differently? An accessible site is better for everyone—especially your brand.


Kick off a DIY web accessibility audit.

As a marketer, taking a stand can get you big loyalty or a big boycott. Get it right in the age of outrage by living you...
08/22/2024

As a marketer, taking a stand can get you big loyalty or a big boycott. Get it right in the age of outrage by living your values with authenticity, transparency, and consistency.

Connect with customers on a deeper level

Building your tech stack can get expensive. When you find a solid free tool to enhance your marketing efforts, why not u...
07/17/2024

Building your tech stack can get expensive. When you find a solid free tool to enhance your marketing efforts, why not use it? We’ve gathered some of our favorite freebies that can provide data and insights to power your marketing strategy.



Try these free tools to supplement your paid marketing tech stack.

What’s wrong with being the low-cost provider?Nothing, unless that’s the only way you distinguish your brand from compet...
06/11/2024

What’s wrong with being the low-cost provider?

Nothing, unless that’s the only way you distinguish your brand from competitors. Making price your one differentiator leaves you vulnerable to a new lower-cost provider entering the market and snatching all your customers.

There’s another way to set your brand apart. Read more below.



When you compete on price alone, someone can swoop in and undercut you.

Everyone says you need video. Um, but what if you're not Apple or Nike or influencers' recent darling, the Stanley Quenc...
05/21/2024

Everyone says you need video. Um, but what if you're not Apple or Nike or influencers' recent darling, the Stanley Quencher? Here's how to make it work if your time or knowledge is your stock in trade.

Not every brand is visual, fun or fueled by bags of money.

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