Brandweek

A community for marketers to learn, grow and get inspired while shaping the future of brands. Presented by Adweek.

11/13/2021

In a saucy campaign from Harmless Harvest, Meg Stalter says it’s “spooning season.” The ads are full of silly innuendos, but are really about eating yogurt, not new ways of cuddling up with your lover.

The innuendo-heavy digital campaign stars actor-comedian Meg Stalter of HBO Max series Hacks.

10/10/2021

Experts point to a not-so-distant future when parts of our physical selves—likely our palm veins—replace credit and identification cards.

Eventually, you'll probably let it.

09/19/2021

kicks off tomorrow! Join us Sept. 20–24 to hear leaders from the world’s top brands engage in interactive discussions focused on solutions for building a promising, innovative future. Register now:

Brandweek—the leading summit for brand marketers—returns Sept. 20-24. Join us as we assemble the world’s foremost brand marketers and leaders for an interactive experience featuring discussions, masterclasses and breakouts focused on building a promising, innovative future for the marketing an...

09/16/2021

is NEXT WEEK! Join us Sept. 20–24 with the most influential leaders in brand marketing, including speakers from Showtime, Amazon Advertising, iHeartMedia, Snapchat and many more. Sign up today:

09/15/2021

Road to | Ikea, one of the dominant global retail brands that faced significant disruption due to Covid-19, is looking ahead and carving a positive future forward through data and innovation. Chief digital officer Umesh Sripad explains how:

The retailer is looking ahead and carving a positive future forward through data and innovation.

09/14/2021

Road to | Kimberly-Clark's Zena Arnold discusses the nuances marketing in a time of crisis—especially when your products are in high demand.

Chief digital and marketing officer Zena Arnold on how the pandemic changed the CPG giant.

09/09/2021

AMC Theatres has launched a $25 million marketing campaign, unprecedented for the cinema chain, starring Nicole Kidman and claiming superiority over home entertainment options and streaming services by saying, “We make movies better.”

The Oscar winner stars in the chain's $25 million campaign, its biggest ad push ever.

09/07/2021

Road to | We talked with Janda Lukin, CMO of Campbell Snacks to find out what's in store for her event session on the art and science of creative marketing and product innovation. Get her take on ecommerce, brand trust and the challenge of connecting with consumers in 2021.

CMO Janda Lukin on social listening, ecommerce and going beyond the core consumer.

08/24/2021

If you lead a small, minority-owned business, this event is for you! We're devoting a day of (9/24) to create a seat at the table for underrepresented business leaders. Join us in partnership with Amazon Ads and grow your resources today!

If you lead a small, minority-owned business, and are seeking community, mentorship, tools, and resources to grow your business and connect with potential partners and investors — Brandweek Lift Diversity Business Fair is for you!

04/15/2021

Get a jab, get free beer courtesy of Budweiser, which revives an ad from last year celebrating our return to in-person connections in the most adorable way possible.

The brand's latest campaign brings back an iconic duo, which is encouraging fans to get jabbed and hit the bar.

01/07/2021

"During the hard times, your audience will be watching to see what choices you’re making as a brand. … If you’re unsure how to show up, just be quiet.

If you’re unsure how to show up, just be quiet.

03/04/2020

A new ad from Apple Japan highlights how often MacBooks—or thinly veiled lookalikes—appear in anime.

Student-focused spot shows how the laptop is embraced in animation.

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Formerly known as #MarketerMoves, Brandweek Inside the Brand is the new home for all the series existing and new! CMO Moves, Innovators, Women Trailblazers, Gen ZEOs, Challengers and coming soon, Brand Geniuses!

Brandweek is the focused effort of Adweek to help brand marketers grow. It includes online, print and special events for marketers, like the upcoming Brandweek grand event November 3-6, 2019 in Palm Springs.

Brandweek is dedicated to celebrating the great marketers who are leading and shaping the industry along with sharing their career advice and tips for success. I am so proud be the online Editor of such a formidable resource for marketers across the globe.

-Nadine Dietz