Rob Janoff Studio

05/11/2026

Style begins with a story.

For Nancy Hassett, the journey began with a design that challenged the conventional idea of gloves. Where it led was a world of elegance, confidence, movement, and something refined enough to become part of a woman’s everyday identity.

This project became especially meaningful through the creative chemistry between Nancy Hassett and Rob Janoff. Even while facing illness in the final stages of the project, Rob remained deeply committed to working closely with Nancy to bring her vision to life with clarity and care.

One founder’s vision became a complete brand ecosystem.

At Rob Janoff, we shaped the strategy through market research, brand traits, values, naming, logo design, visual language, a full brand guide, website, and social direction.

But why focus so deeply on nomenclature when the brand carries the founder’s own name?

Because a brand is more than a name alone.

More than 100 naming directions were explored before arriving at the final selection. We tested memorability, mouthfeel, emotional connection, ownability, and the lasting impression a name leaves behind.

The strongest brands do more than look beautiful. They feel timeless, effortless, and impossible to ignore.

Visit nancyhassett.com and like, follow, and share on Instagram

03/23/2026

Some of the most important design work is invisible at brand launch.

Before sharing the full reveal, we wanted to highlight a formative part of the branding process for this exciting new project.

Here, the starting point was Santa Barbara. Its architecture, materials, and light. The arches, tiles, and botanical details that define its character.

There’s a personal connection as well. Rob Janoff began his career in Los Angeles, and the California coast still influences his perspective today.

From this foundation, a series of hand-drawn patterns emerged. Each one refined into a system that could extend across product and packaging.

Design research doesn’t always appear in the final expression, but it ensures every decision that a founder makes is rooted the complete view, including how locality shapes an outcome.

For more information on this exciting new product visit www.nancyhassett.com and stay tuned for more from the brand journey.

CaliforniaDesign LuxuryBranding CreativeProcess BrandIdentity ProductDesign RobJanoffStudio

03/06/2026

The saffron industry has been marketed the same way for years. Ornate, expected, interchangeable.

Afghan Saffron was a reinvention.
Building on the iconic Rob Janoff Agency branding, we helped make the Afghan snow leopard the hero of the identity and packaging system, transforming an elusive national symbol into a global brand asset. Not just for aesthetics, but for meaning: raising awareness for this rare creature while tapping into what it represents, power, purity, resilience, and quiet confidence.
We then carried that story into a landing page built for performance.

The result: organic search growth to #1 in the world, and 100+ enquiry clicks last month driven by our landing page technology, including high-value hot leads and brand partnership opportunities.

Explore the simplicity of a landing page for product launches and more of the story at afghansaffron.com - reach out to brand owner and saffron visionary Ghaffar Hamidzay for product enquiries.

01/08/2026

Australia is beautiful… and brutal. Landscape artists like Christopher often live in the bush they use as subject matter. Thinking of Chris and Michelle at this difficult time.

UPDATE TO THIS POST: house saved property extremely fire damaged, we are extremely fortunate🙌

Dear friends,
Sadly our beautiful ’Mt Budd’ property and studio has fallen victim to the “Longwood fire”. We watched our house being consumed on a security camera until the live feed was cut yesterday about 4:30pm. My wife Michelle, our dog Frankie and I are all safe. Forgive us if we don’t reply to messages at this point in time. We need a little space to absorb the situation. I will post an update in time to come. Our hearts go out to our friends and neighbours who are in a similar situation.
Chris & Michelle x

12/16/2025

A brand obsessed with dog health is the kind of client we love 🐾

Arina’s Pet was created from the belief that dogs deserve the same care, nourishment, and respect we give to family. Inspired by generations of hands-on dog health experience, the brand focuses on simple, functional nutrition that supports furry friends through everyday life, from rest to recovery, from play to longevity.

Working with founders who genuinely live their brand helps us build something meaningful. Rob’s love of dogs made collaborating with Olga on logo design and branding a pleasure from day one.

Enjoying every moment with your dog is what drives the focus on , , and at Arina’s Pet. Launching early 2026.

07/03/2025

Rob and the team recently partnered with Envato to showcase the creative tools that support our design process. From expressive typography and cinematic video packs to premium mockups and textures, our curated Envato Elements collection includes the assets we trust to elevate our work. These aren’t shortcuts—they’re amplifiers.

See the article on Rob here: https://elements.envato.com/learn/rob-janoff

For collabs and corporate partnerships, reach out to Joel to discuss.

05/14/2025

Catching up with new startups in our Chicago office is always a highlight for Rob.
He’s endlessly curious — about the people, their vision, and what makes them tick. That’s where the best branding starts.

For founders gearing up to raise capital, having Rob on board as the brand master is more than just cool — his track record adds real weight where it counts. It’s the kind of creative credibility investors notice.

Fresh ideas, good energy, and some great new friends. That’s the sweet spot.

03/23/2025

Eagle sketches as part of visual studies investigating form, symbolism, and presence ahead of the final brandmark reveal for our client Del Vecchio LLC. Rooted in the legacy of the Roman Aquila and American Eagle, this emblem channels leadership, vision, and fearless independence. A modern icon in generative AI and the original innovators in cloud solutions.

02/22/2025

Proud to share a bold new metaverse concept currently in design. Rob and the team are crafting a dynamic and engaging brand system for 🚀 a fresh franchise from US-based startup . R&D is where Rob thrives, embracing a creative process without constraints. Design and craftsmanship at the core of every project. When the client’s vision meets our creative ex*****on, exceptional things happen 🌀 Stay tuned for the upcoming reveal of the final approved logo and branding as we continue to build a strong partnership with Omar and his talented team.

11/19/2024

What a pleasure to meet Kelsie from Envato for this interview. Did you know we use and prefer Envato creative resources?