05/11/2026
Style begins with a story.
For Nancy Hassett, the journey began with a design that challenged the conventional idea of gloves. Where it led was a world of elegance, confidence, movement, and something refined enough to become part of a woman’s everyday identity.
This project became especially meaningful through the creative chemistry between Nancy Hassett and Rob Janoff. Even while facing illness in the final stages of the project, Rob remained deeply committed to working closely with Nancy to bring her vision to life with clarity and care.
One founder’s vision became a complete brand ecosystem.
At Rob Janoff, we shaped the strategy through market research, brand traits, values, naming, logo design, visual language, a full brand guide, website, and social direction.
But why focus so deeply on nomenclature when the brand carries the founder’s own name?
Because a brand is more than a name alone.
More than 100 naming directions were explored before arriving at the final selection. We tested memorability, mouthfeel, emotional connection, ownability, and the lasting impression a name leaves behind.
The strongest brands do more than look beautiful. They feel timeless, effortless, and impossible to ignore.
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