J Digital Marketing

08/19/2018

The importance of content and messaging should not be overlooked. This article showing how 8 companies managed (or mismanaged) its attempt to appeal to a bigger demographic resonated with me this weekend.

The brand gained a cult following among plus-size shoppers. It’s now pushing into smaller sizes, upending the industry, and testing its fan base.

04/27/2018

Facebook ads are powerful because of the ability to track impressions and target a specific audience. Ads at sports arenas are expensive and difficult to measure. Couldn‘t help but notice the ads at madison square garden!

03/17/2018

This ad and 6 week deal would work well for those preparing for the Spring. Wish it was in the city.