Carat USA

10/30/2023

“I believe in nurturing a team that feels like a close-knit family.” Martha Mukangara, Director of Analytics at Carat US, shares how she leads with EQ in this month's hashtag . Read more:

Little Black Book, Director of analytics at Carat US on daily routines and the best career advice she has ever been given

09/26/2023

“My sense of curiosity and adaptability have shaped the worker I am today, always striving to learn and push forward.” Jackie Hinke, Director, Video Investment shares her unique career journey and more in this month's edition of with LBBonline - Little Black Book

Little Black Book, Director, video investment at dentsu Media US on the best career advice she's ever given and received

08/22/2023

“For me, embodying the leader I aspire to be means demonstrating authenticity, vulnerability, and extending grace.” Ashley Alleyne-Morris, SVP, Analytics shares how she defines EQ, her background, and more in the latest with LBBB.

Little Black Book, Carat USA's SVP, analytics on learning from diverse viewpoints, why your contributions should extend beyond yourself and sharing experiences openly

07/27/2023

“At Carat, I prioritize designing for growth, both personally and professionally. Embracing diversity and learning from colleagues and clients across various backgrounds allows us to become better employees, advertisers, and individuals.” Christopher Ferlazzo, Senior Manager, Digital Planning talks about being a part of , media trends, and the daily routines that contribute to a successful day in the latest .
Read more here:

Little Black Book, Carat US' senior manager and digital planner on finding inspiration, media trends and the best career advice he has received

07/19/2023

Events in the first half of the year have propelled us from economic uncertainty to social uncertainty. With core values being questioned and an identity crisis unfolding, consumers continue to leverage media to express their identities. Our latest report, Designing for the Now and Next: 2023 Mid-Year Update, uncovers key insights into these evolving media trends, their impact on consumer behavior and the implications for brands. Download the report today! https://www.carat.com/us/en/thoughts-and-views/designing-for-the-now-and-next-2023-mid-year-update

04/27/2023

“I try to avoid living in a bubble to expand my horizons. I keep up with industry trends by reading the trade press, but I also look beyond that to explore other passions that can inform perspective and add value.”

Sanjay Nair, Senior Strategy Partner, Carat Global, shares some insight on where he looks for inspiration, career advice, and more in the latest with LBBonline - Little Black Book:

Little Black Book, Sanjay shares his insights on EQ, offers career advice and reveals his sources of inspiration

04/20/2023

Congratulations to our Subway clients and teams on the "Eat Fresh Refresh" campaign that recently took home Gold in the Product/Service Category as well as being awarded Best in Show at the 2022 Smarties North America Awards! 🏆

04/13/2023

The Carat group chat was lit this morning over Wordle...

01/13/2023

In our What’s Next in Tech & Media Report, we have identified key trends and technologies we saw on the show floor, along with what’s making waves outside of CES for the upcoming year. Have a read: https://www.carat.com/us/en/thoughts-and-views/Carat-at-CES-2023-What's-next-in-tech-and-media

12/20/2022

“I'm constantly learning to see changes on the horizon and determine the best path to grow and integrate.” Stephanie Skolnik talks about her role at Carat in the latest with LBBonline - Little Black Book

Little Black Book, Stephanie shares the most important skills and lessons she learned at her first job and how her career has evolved since joining Carat

11/02/2022

Did you know, two thirds of the brands in our latest research rank lower in EQ against Gen Z audiences than they do against other generations? Joanna Hawke tells us the factors that led to this conclusion and the brands that are over-performing in EQ on LBBonline - Little Black Book:

Little Black Book, Carat's Joanna Hawkes looks at how Brand EQ is defined and how it can help brands find out what gen z are looking for

10/19/2022

“Time management. It’s important to ensure you’re meeting your deliverables at work, but also personally.” Claudia Artega shares a skill she uses every day that was not taught in school, her career with and more via with LBBonline - Little Black Book:

Little Black Book, Carat sits down with Claudia in the US to find out about her first job and what a typical working day looks like