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Monday 9am - 6pm Tuesday 9am - 6pm Wednesday 9am - 6pm Thursday 9am - 6pm Friday 9am - 6pm

Assembly, 285 Fulton Street, Floor 67, New York, NY (2026)

12/02/2022

What a great night for Team Seoul, who were just named Media Agency of the Year at Campaign Asia-Pacific AOY Awards! An incredible recognition for a team that has not only overcome many challenges this year but found a refreshed momentum that helped solidify our position in the market.

A huge congratulations to entire Seoul team!!! This is an award that you should all be proud of.

10/19/2022

Why is everyone talking about Gen Z?

They're the newest generation that's reaching an age where they're able to make a serious impact.

Whether that be a social impact or an impact on consumer behavior, they're a generation that you're going to want to keep an eye on. 👀

Take a peek into what they're up to, how they think, and even what they struggle with in our latest report on Decoding Gen Z for Brand Growth.

10/06/2022

Our Hong Kong Impact Team really made their mark this year during the Mid-Autumn Festival!

We partnered with Runners Foods to give away 100 hot meals to the homeless along with 100 mooncakes - quintessential to the Mid-Autumn Festival - and we didn't stop there...because there were more mooncakes to go around! We also shared them with street cleaners, cardboard collectors, elderly communities, and college students.

"Giving away a free meal isn't going solve someone's problems, but we do hope it can be a symbol of love and to show that someone in this city cares about them." - Chloe T., Asso. Manager, People & Talent APAC at Assembly

Thank you to all of our volunteers for making an impact and leaving the world better than they found it. ❤️

08/17/2022

Here's a campaign that'll make you perk up! Brooklyn-based haircare brand (and our amazing client) sought a way to celebrate the 10-year anniversary of their iconic dry shampoo product… and they turned to to do so. And let us tell you, this brand not only Toks the Tok, but walks the walk!

Working alongside our team, amika launched the Campaign by using TikTok's Top Feed ad slot to stay top of mind with key audiences during the month-long campaign.

By partnering with a diverse set of creators, amika was able to show off the perks of their dry shampoo in an organic and engaging way. The final campaign results? amika reached 7 million users, delivered 19 million total impressions AND saw a 6.1% lift in Ad Recall and a 2.1% lift in purchase intent by users exposed to the ads.

08/17/2022

Here's a campaign that'll make you perk up! Brooklyn-based haircare brand (and our amazing client) sought a way to celebrate the 10-year anniversary of their iconic dry shampoo product… and they turned to to do so. And let us tell you, this brand not only Toks the Tok, but walks the walk!

Working alongside our team, amika launched the Campaign by using TikTok's Top Feed ad slot to stay top of mind with key audiences during the month-long campaign.

By partnering with a diverse set of creators, amika was able to show off the perks of their dry shampoo in an organic and engaging way. The final campaign results? amika reached 7 million users, delivered 19 million total impressions AND saw a 6.1% lift in Ad Recall and a 2.1% lift in purchase intent by users exposed to the ads.

08/16/2022

Yelling out a huge welcome to our interns in Egypt! 🗣️ We couldn't be more proud that you chose Assembly as the place to learn and grow in the digital marketing world. We're so grateful you're here and we're optimistic that we will go places together!

08/03/2022

We’re here again, another political cycle. Is anyone else getting déjà vu?

There’s just one difference about this season, though, you’ve got Assembly’s team of political strategists to guide you!

Whether it be making you aware of the media projections we’re seeing (HELLO, $3.3 BILLION 👀), or sharing the hot markets to look out for this season, we’ve got you covered.

If at this point you’re thinking, nah, we can handle this on our own, we’d like to challenge you to read through our latest blog post [link in bio]. You may be surprised by what you find!

And be sure to turn on your notifications because we’ll be comin’ at ya every week with new insights and data that will keep you at the top of your game this political season.

08/02/2022

SWEDE + CARROT + LIME...good times never seemed so gooooood! 🎵 At least not in the UK they haven't! Sweet Caroline could be heard for miles and miles yesterday, as England's women's football team brought home the cup.

It's safe to say that this is a huge cultural moment, not just for the nation but women's sport as a whole and brands were no strangers to that.

This years Euro's saw the highest value of sponsorship to date and a record-breaking number of fans attended yesterday's final at Wembley.

Support for England's women's football team is support for a more inclusive and accessible world of sport, and is already seeing positive associations with brands who align with this message.

was just one of the many brands who joined in on the camaraderie with their riff on Sweet Caroline by using fruits and veggies that you'd commonly see sold at their grocery store.

Let's hear it for England and for brands that strive to make a deep cultural connection with their consumers. 👏

07/12/2022

It’s here.

LUXE.In.China

We’re back with the newest installment of Assembly’s popular Luxury brand trend reports, and this time, we’re focused on the market that’s quickly becoming the most important in the world for luxury marketers.

Download your copy today by clicking the Link in our bio!

06/17/2022

Our MENA team had an insightful day at the inaugural Saudi Briefing 2022 in Riyadh! Performance Marketing Analyst Dalya Bahansal spoke on all things Saudi Digital and how brands can win over a Saudi Audience.

"The energy in the room was electric - with a great turnout, we got to witness some amazing panels and network with some of the regions finest in digital. We can't wait for the next one!" Naguib Toihiri, Country Director KSA

Assembly

12/02/2022

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Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 6pm