Heartbeat

Heartbeat Heartbeat is a full-service agency for healthcare Challenger Brands. They price work based on outcomes, not outputs. This is dumb.'” Damn straight.

Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.”

The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media,

strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph. That’s the philosophy, here’s the creds: 250+ employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying, “We celebrate people who stand up and say, ‘You know what?

Drumroll, please! We're thrilled to announce the December winners of our +IMPACT Awards. Congratulations to these remark...
12/21/2023

Drumroll, please! We're thrilled to announce the December winners of our +IMPACT Awards. Congratulations to these remarkable individuals who continue to drive change and spread positive influence across our community!

Each year since 2015, we’ve celebrated Lovebeat – a week full of employee appreciation, fun games, prizes, and of course...
11/03/2023

Each year since 2015, we’ve celebrated Lovebeat – a week full of employee appreciation, fun games, prizes, and of course: lots of love. But this year, Lovebeat got a totally rad makeover as we brought it way back to 1980! We broke out our favorite mixtapes, photos, dance moves, and had an absolute blast showing our endless love for one another.

¡Feliz Mes de la Herencia Hispana! We are proud to recognize and honor the countless contributions and achievements of t...
10/12/2023

¡Feliz Mes de la Herencia Hispana! We are proud to recognize and honor the countless contributions and achievements of the Hispanic and Latine community. Thank you to our Latidores BRG for leading the celebration!

Fasten your seatbelt and prepare for takeoff! Our latest   soars the Content Marketing skies with luggage & travel compa...
10/03/2023

Fasten your seatbelt and prepare for takeoff! Our latest soars the Content Marketing skies with luggage & travel company Away.

See how their content-first approach to developing a brand reached lofty heights, even after a bit of turbulence — hbeat.me/3th1zB4

Expert brand strategist, intuitive planner, media guru, and master of all things data & analytics — Xpectives Health see...
09/20/2023

Expert brand strategist, intuitive planner, media guru, and master of all things data & analytics — Xpectives Health sees big things coming for Rick Leech, and we couldn't agree more.

Congrats, Rick, on your Award! ow.ly/azRC50PMZve

Congrats to our very own creative powerhouse, Kris LoCascio, for being honored as an Xpectives Health   Award Winner! We...
09/08/2023

Congrats to our very own creative powerhouse, Kris LoCascio, for being honored as an Xpectives Health Award Winner! Well-deserved recognition following his 15+ years of breakthrough work and countless campaign accolades. Woot woot! — hbeat.me/45XCfhi

How are social media trends and viruses alike? Both can be pretty contagious if they come across the right groups of peo...
08/16/2023

How are social media trends and viruses alike? Both can be pretty contagious if they come across the right groups of people.

Our latest puts the research behind “going viral" under the microscope and finds the cure for sickly marketing campaigns that fizzle out far too soon. — hbeat.me/3YHYeXq

That’s a wrap on Heartbeat's 2023 Summer Outing! With a scavenger hunt full of adventure & shenanigans courtesy of The G...
08/02/2023

That’s a wrap on Heartbeat's 2023 Summer Outing! With a scavenger hunt full of adventure & shenanigans courtesy of The Go Game, and an Italian feast for all at San Marino Soho NYC, we had an absolute blast. Plenty of memories (and friendly rivals) made. Until next year!

"Imagine if we collectively proclaimed that the real value is not only in starting, but in staying [on medication]."Kari...
07/18/2023

"Imagine if we collectively proclaimed that the real value is not only in starting, but in staying [on medication]."

Karin Cook tells PM360 Magazine why the industry rethinking how it measures success may solve its problem — https://hbeat.me/3K3kbtT

07/12/2023

"I'm passionate about making sure that I am a voice in the room that can properly represent people that look like me." Heartbeat Creative Director Andy Mathurin tells the Medical Advertising Hall of Fame his "Why" for working in .

Want to use your passion and creativity to make an impact in people's lives? Find a fit that's right for you in one of the healthcare advertising roles at www.advertiseyourwhy.com

We are proud to observe  , to honor its legacy, and to celebrate the significance of this holiday for the Black communit...
06/19/2023

We are proud to observe , to honor its legacy, and to celebrate the significance of this holiday for the Black community.

Address

375 Hudson Street, 2nd Floor
New York, NY
10014

Opening Hours

Monday 9:30am - 6pm
Tuesday 9:30am - 6pm
Wednesday 9:30am - 6pm
Thursday 9:30am - 6pm
Friday 9:30am - 6pm

Telephone

+12128122233

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