02/12/2026
Roses are red. Violets are blue. If your loyalty program feels one-sided… your customers might ghost you. 💔
This month’s INKYMI is all about customer loyalty, and is breaking down:
💌 Why transparency (like real-time progress trackers) keeps customers committed
💌 How brands like BOYLE Sports drove a 25% revenue lift by showing the path forward
💌 How Accor scaled personalization across millions of members and saw a 28% click lift
Because loyalty works best when customers feel recognized, understood, and closer to their next reward every time they open.