Labbrand US

06/20/2025

You’ve mapped your segments. But are you really connecting with them?

If your campaigns still feel generic or flat, traditional segmentation might be telling you who, but not how to win. At Labbrand, we elevate segmentation with Valorization. Bringing cultural insight, emotional clarity, and creative precision to every segment, touchpoint, and moment of the journey.
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Don’t just define your growth segments-activate them. Start your valorization journey today with us: labbrand.com/contact
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06/17/2025

Your customers don’t just buy products. They buy meanings.

In a world overflowing with choices, it’s not enough to know what consumers do.

To truly lead the category, we need to understand why they choose — and what symbolic cues are guiding them beneath the surface. That’s where cultural semiotics comes in.

As part of Labbrand’s Valorization Research, semiotics helps decode the invisible forces - rituals, symbols, codes - that shape behaviour, desire, and emotional resonance. What valorization research uncovers goes far beyond demographics or declared preferences.
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Let’s stop mapping journeys and start to lead them. Start your valorization journey today with us: labbrand.com/contact
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03/31/2020

Brands, in this unusual time, if not always, should more than anything let humanity, compassion, and empathy lead their decision-making. Right now is the time to start reconfiguring gears.

Our Way Forward: How Should Brands Evolve in Times of A Global Health Crisis? | Labbrand Brand Innovations

03/13/2020

It's Global Research Month at Labbrand!
Throughout the next 4 weeks, we'll be sharing our latest thoughts and insights on market research gathered from our research experts around the globe. Stay tuned and follow us on LinkedIn for more updates: http://labd.in/2xBbm8d

01/24/2020

As the first sign from the 12-year cycle of animals, the Year of the Rat is considered a year of beginning and renewal. Labbrand Group would like to wish you a prosperous 2020 and a happy .

01/23/2020

As the first sign from the 12-year cycle of animals, the Year of the Rat is considered a year of beginning and renewal. Labbrand Group would like to wish you a prosperous 2020 and a happy .

01/22/2020

How could a bag made of truck tarp become a fashion icon? In this article, we dive into the interesting story behind Freitag by using the 4 Facets of Brand Positioning. https://labd.in/2TIXiCD

12/05/2019

Brand name creation is a combination of art and science. Here's how the 4 facets framework can lead us to a more streamlined process.

Art of Naming: Setting Your Naming Process up for Success—The Diamond in the Rough | Labbrand Brand Innovations

12/04/2019

Earlier this year, Fenty Beauty launched its flagship online store on Tmall and officially made its entry to China. By using the 4-Facets of Brand Positioning, let’s take a look at this boundary-breaking brand created by pop icon Rihanna.

Going Deeper Than The Buzz: Fenty Beauty, The Brave Boundary Breaker | Labbrand Brand Innovations