05/29/2026
Unpopular opinion: I hate these AI generated images every single brand is using right now. My feeds are flooded with them.
I get it—they save you time (Canva can be a time suck) and they look professional.
But they also look like AI created them.
They look EXACTLY like every other brands’ images.
They’re not your brand.
They don’t look or sound like you at all.
They’re dark and saturated and there’s way too much going on. They’re hard to read.
Some of you have spent a lot of time and money on building your very unique and special brand, which is more than a logo & colors. And suddenly because it’s cute or cool, you are giving it all up to a computer that you probably haven’t even trained right to be an agent of your business.
These AI tools can be helpful, they can save you time. They can fix things. They can spark new ideas. They can do some routine tasks you don’t want to do. But for the love of all things marketing, don’t lose your brand and your voice.
Use AI to deepen the personal relationship you have with your audience. Let it position you as more unique and valuable.
Consumers are not dumb. They see there’s less YOU in these images.
YOU make your brand and business special.
Don’t forget it.
