Sullivan

Name: Sullivan
Address: 292 Madison Avenue, Floor 21, New York, NY, 10017, US
Telephone: +12128882881
Price range: Not applicable

We help organizations with complex, high-stakes offerings to build and activate brands that move audiences to action.

Sullivan partners with organizations of consequence whose complex challenges bring forth decisions that have significant impact. Whether that’s deciding who to trust with your investments or retirement plan, choosing where you go to college, or selecting a technology solution that changes how your company will operate, we help our clients reach their constituencies when and where it matters most.

Founded in 1990 by Barbara Apple Sullivan, we’ve helped top organizations uncover the humanity behind their complexity since our inception. Where other agencies focus on high-level awareness building, Barbara recognized an opportunity to help organizations with complex ecosystems use brand to reach customers at critical points of decision.

03/18/2026

We’re hopping on this trend to celebrate the women of consequence here at Sullivan.

11/05/2025

Our team had the pleasure of hosting Nick Borenstein for this year’s Webby Talk - Trust the Generative AI Process. Our Partner and CCO, John Paolini, joined him afterwards for a fireside chat where they explored what it takes to build trust in this new environment. With so much AI-generated creative content in the world, it’s important to remember that the future of storytelling still belongs to people. AI may accelerate research and spark ideas, but it’s our strategy, empathy, and creativity that give those ideas meaning. Thank you to The Webby Awards for your partnership, and to our Sullivan team and clients for an inspiring conversation!

10/31/2025

Spirits were high at Sullivan this Halloween! From costumes to team games, we loved taking a break to celebrate together. Always fun to see our team’s creativity shine—both in and out of the work.

10/20/2025

We’re so proud to see our Associate Strategist, Emily Pasquinelli, representing Sullivan as a panelist at UVA’s McIntire School of Commerce!

The event brought together students and alumni for an engaging conversation on marketing careers—filled with smart questions, great energy, and meaningful connections.

We’re grateful to be part of the McIntire community and inspired by the next generation of Cavalier marketers who are already thinking about what’s next.

09/03/2025

Our Sullies are back from summer break and excited to be back on Madison Ave!

07/02/2025

Last week, our Strategy team hit pause on the day-to-day to dive into what’s next—leveling up how we nurture client relationships, show up on social, and harness the power of AI.

We also made time for some friendly competition and to celebrate two well-earned promotions to Associate Director, Strategy. Congratulations to Julia Gehringer and Maddie Faunce!

05/05/2025

We’re proud to share that our team took home both Gold and Bronze at this year’s Portfolio Awards! A heartfelt thank you to our partners at Bank of America for the opportunity to bring this work to life.

03/28/2025

Thank you and for inviting our Chief Client Officer, to accept the Financial Marketing Strategy Award for our work with Bank of America!

03/07/2025

Congratulations to our partners at Bank of America and the Sullivan team of strategists and creatives who brought this award-winning work to life!

02/26/2025

Sometimes people > product. While most real estate asset managers lead with properties in marketing, Longfellow put their clients front and center—emphasizing their focus on relationships above all else. Read more using the link in our bio!

02/14/2025

She’s the best in the business—and someone we can always count on. Today, our Controller might be tallying up something extra special: 10 incredible years at Sullivan! Her precision, dedication, and kindness make a difference every single day. We’re so grateful for you. Congrats on 10 years!

Address

292 Madison Avenue, Floor 21
New York, NY
10017

Telephone

+12128882881

Website

http://www.sullivannyc.com/contact/

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