06/24/2026
Leading up to the New York Knicks’ NBA championship victory, Marino pitched Zabar's and its Knicks-themed cookies and hats in the team’s signature orange and blue colors, offering fans a way to celebrate the moment with a distinctly New York staple. The offerings quickly resonated with consumers, driving long lines for the cookies and multiple sellouts of the hats as demand surged across the city.
Framed around how Knicks-mania was permeating everyday life across New York, the stories captured the energy of the moment extending well beyond the court – with top-tier and local broadcast coverage including Vogue , Bloomberg , New York Post , Spectrum News NY1 , Time Out New York and more.
The coverage reinforced Zabar’s status as a true New York institution, capturing how milestone moments like a Knicks championship are celebrated through the city’s most enduring cultural landmarks.