HI NY design

HI NY design HI(NY) is a boutique creative agency based in NYC and Kyoto.

Founded in 2008, HI(NY) is a women-owned branding studio, begun by Hitomi Watanabe-Deluca and Iku Oyamada. We act as a creative inspiration to encourage our clients to take charge of their own brand identity.

Season’s greetings from all of us at We’d like to wish everyone a safe and happy holiday season. 🍾🥂Please note our offi...
12/24/2025

Season’s greetings from all of us at

We’d like to wish everyone a safe and happy holiday season. 🍾🥂

Please note our office will be closed from December 25th to January 4th.

New Arrivals = New Visuals for #メグリー #炭酸スキンケア #ウルトラ炭酸 #シェアコスメ
12/11/2025

New Arrivals = New Visuals for


#メグリー #炭酸スキンケア #ウルトラ炭酸 #シェアコスメ

works daily to celebrate diversity and inclusivity. We’re doing our best to participate and give back year round — but ...
06/11/2025

works daily to celebrate diversity and inclusivity. We’re doing our best to participate and give back year round — but let’s make the month of June a little extra special.

Celebrate 🏳️‍🌈PRIDE🏳️‍⚧️ with us and show your support for the LGBTQIA+ community with our signature “PRIDE” design. 100% of the proceeds will go towards GLSEN, a nonprofit organization that partners with educational organizations to improve school climates for LGBTQIA+ students. 

Free shipping worldwide!

私たちと一緒にPRIDEをお祝いしましょう！私たちのシグネチャーである新しい「PRIDE」デザインで、LGBTQIA+コミュニティへのサポートを表明しましょう。プライド月間限定Tシャツ＆トートの収益の100％は、教育機関と提携してLGBTQIA+学生のための学校環境を改善する非営利団体「GLSEN」に寄付されます。全世界送料無料です。


🌈

[3 of 3] Branding, interior art direction and packaging evolution for Marumatsu (), a legacy tea brand based in Shizuoka...
04/28/2025

[3 of 3] Branding, interior art direction and packaging evolution for Marumatsu (), a legacy tea brand based in Shizuoka, Japan.

For over 120 years, Marumatsu has cultivated tea with care, tradition, and time-honored technique.

We helped reimagine the brand, including the creation of packaging for their subsidiary brand San Grams (.greentea), all while simultaneously preserving its history and shaping spaces that let its story unfold.

We created new branding rooted in experience and meant to be felt.

Won’t you come and try?


[1 of 3] Branding, interior art direction and packaging evolution for Marumatsu (), a legacy tea brand based in Shizuoka...
04/28/2025

[1 of 3] Branding, interior art direction and packaging evolution for Marumatsu (), a legacy tea brand based in Shizuoka, Japan.

For over 120 years, Marumatsu has cultivated tea with care, tradition, and time-honored technique.

We helped reimagine the brand, including the creation of packaging for their subsidiary brand San Grams (.greentea), all while simultaneously preserving its history and shaping spaces that let its story unfold.

We created new branding rooted in experience and meant to be felt.

Won’t you come and try?


New Arrivals = New Visuals for #メグリー #炭酸スキンケア #ウルトラ炭酸 #シェアコスメ
02/22/2025

New Arrivals = New Visuals for


#メグリー #炭酸スキンケア #ウルトラ炭酸 #シェアコスメ

[2 of 2] Jump into your New Comfort Zone!Global Campaign creation for Uniqlo () featuring the Sweatwear Collection. ...
10/30/2024

[2 of 2] Jump into your New Comfort Zone!

Global Campaign creation for Uniqlo () featuring the Sweatwear Collection.



[3 of 3] Branding, visual identity, interior art direction, and photography art direction for nono, a facility in Kyoto,...
09/25/2024

[3 of 3] Branding, visual identity, interior art direction, and photography art direction for nono, a facility in Kyoto, where you can”do what you gave up”.

At the edge of Mt. Ogura near Arashiyama in Kyoto, we helped nono capture the essence of their 5 unique spaces through illustration, photography and interior art direction. Creating dynamic spaces to play and explore allows nono to become a sanctuary for those feeling confined by daily life.

Here, they can shed the restrictions they face and embrace the freedom to be exactly who they want to be.


[2 of 3] Branding, visual identity, interior art direction, and photography art direction for nono, a facility in Kyoto,...
09/25/2024

[2 of 3] Branding, visual identity, interior art direction, and photography art direction for nono, a facility in Kyoto, where you can”do what you gave up”.

At the edge of Mt. Ogura near Arashiyama in Kyoto, we helped nono capture the essence of their 5 unique spaces through illustration, photography and interior art direction. Creating dynamic spaces to play and explore allows nono to become a sanctuary for those feeling confined by daily life.

Here, they can shed the restrictions they face and embrace the freedom to be exactly who they want to be.


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401 Broadway #500
New York, NY
10013

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