Optimove

03/12/2026

03/12/2026

Congratulations to the Optimove Awards 2026 winners 🎉

Last night at Optimove Connect in London, we celebrated the brands, teams, and individuals redefining CRM excellence by mastering Data Power, Creative Power, and Optimization Power.

Without further ado, introducing this year’s winners:

🏆 Best Use of Data Power: BetJets

🏆 Best Use of Optimization Power: Stoiximan

🏆 Best Use of Creative Power: DoradoBet

🏆 Positionless Marketer of the Year: Caroline Mencarini, Flutter Brazil

🏆 CRM Executive of the Year: Asadul Shah, Caesars Entertainment

🏆 Positionless Team of the Year: Entain

Well deserved 💜

03/11/2026

Optimove Connect 2026 🇬🇧 Day 1, it’s a wrap!

An incredible day of sessions, ideas, and conversations with marketers from around the world.

And to close the night? The Optimove Awards Ceremony, followed by a cocktail celebration. 🍸

Stay tuned to discover this year’s award winners.

Swipe for the highlights 💜📷

11/17/2025

Save the Date: Optimove Connect 2026 is on its way!

We’re heading back to London on March 11-12 for Optimove Connect 2026: The Home of Positionless Marketing.

Join hundreds of CRM marketers and industry leaders from around the world to unlock your Data, Creative, and Optimization Power.

Expect two unforgettable days of inspiration, innovation, and connection — where marketing evolves from assembly line to Positionless.

📍 Venue: Convene, 133 Houndsditch

👉 Registrations open soon, stay tuned for updates!

09/09/2025

The age of assembly-line marketing is over. 🎉

Today, we officially announced Optimove's repositioning as 𝗧𝗵𝗲 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗹𝗲𝘀𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Optimove’s Positionless Marketing Platform frees marketers from the limitations of fixed roles and empowers them with three transformative powers:

Data Power 👉 to uncover insights instantly
Creative Power 👉 to bring ideas to life in no time
Optimization Power 👉 to launch campaigns that optimize themselves

This marks an important milestone in our mission to help marketing teams move at the speed of customers' expectations while maximizing the impact of existing resources.

Check out our new home page: https://www.optimove.com/

08/22/2025

Inside the Mind of NFL Bettors: What to Expect in 2025 🏈

- 77% of bettors plan to wager this season
- 48% prefer pre-game bets, while live betting slips to 25%
- Point spreads (61%), Moneyline (52%), Over/Under (47%) remain the favorites
- 82% keep betting even after their team is out
- 76% bet on mobile or online, and 80% use two or more platforms weekly
- 92% know responsible gambling tools, yet 63% have still over-bet

💡 Bottom line for operators:
Bettors are looking for personalized, mobile-first, real-time experiences.

Read the full report for all the insights ahead of this NFL season:
https://dp.social/03x

08/21/2025

🏈 Week One of the NFL is almost here and will set the tone for the entire season. Why not get off on the right foot and make every sports bettor feel like a VIP from the start?

According to Jeff Laniado, that is the way to go. On iGaming Daily, Optimove's Director of Sales outlines the steps operators should take to deliver a more profitable campaign this season.

Want to make consumers feel like they are greeted with a personal handshake? 🎧 Tune in to the episode here: https://dp.social/5mg

03/03/2025

If you’re not leveraging gamification, you’re already playing catch-up!

We’re excited to announce the acquisition of gamification solution provider
Adact, bringing AI-orchestrated gamification to the forefront of customer engagement! 💪

Now, marketers can effortlessly create dynamic, interactive gamified experiences that capture attention and build lasting customer relationships—all while staying Positionless and free from technical dependencies.

A huge welcome to Kalev Kärpuk and the Adact team—this is just the beginning. Let’s play already! 🎯

More details ➡️ https://hubs.la/Q038-7n80

02/05/2025

🚨Our 2025 Marketing Fatigue Report is out, and it reveals that customer loyalty is more fragile than ever. Bombard yours with irrelevant messages, and they’ll run away —straight to a competitor. 🏃

What’s inside?
🔹 Why customers unsubscribe (and how to stop it)
🔹 The power of personalization & relevance
🔹 How AI can make marketing smarter, not noisier
🔹 The most effective (and annoying) marketing channels right now

Download the report and learn how to keep customers engaged—without driving them away. ➡️ https://hubs.la/Q035nHlP0