Optimove

Optimove Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product.
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Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value. It is the only customer-led marketing platform powered by the combination of 1) rich hist

orical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action. In Gartner's 2023 Magic Quadrant for Multichannel Marketing Hubs, Optimove was positioned the highest in execution and furthest in vision among Challengers. In Gartner's companion report and ranked #1 by Gartner for Multichannel Marketing Journey Orchestration. Optimove provides industry-specific and use-case solutions for hundreds of leading consumer brands including BetMGM, SodaStream, Pennsylvania Lottery, bet365, and Staples. For more information, go to Optimove.com.

03/12/2026
Congratulations to the Optimove Awards 2026 winners ๐ŸŽ‰Last night at Optimove Connect in London, we celebrated the brands,...
03/12/2026

Congratulations to the Optimove Awards 2026 winners ๐ŸŽ‰

Last night at Optimove Connect in London, we celebrated the brands, teams, and individuals redefining CRM excellence by mastering Data Power, Creative Power, and Optimization Power.

Without further ado, introducing this yearโ€™s winners:

๐Ÿ† Best Use of Data Power: BetJets

๐Ÿ† Best Use of Optimization Power: Stoiximan

๐Ÿ† Best Use of Creative Power: DoradoBet

๐Ÿ† Positionless Marketer of the Year: Caroline Mencarini, Flutter Brazil

๐Ÿ† CRM Executive of the Year: Asadul Shah, Caesars Entertainment

๐Ÿ† Positionless Team of the Year: Entain

Well deserved ๐Ÿ’œ

Optimove Connect 2026 ๐Ÿ‡ฌ๐Ÿ‡ง Day 1, itโ€™s a wrap!An incredible day of sessions, ideas, and conversations with marketers from ...
03/11/2026

Optimove Connect 2026 ๐Ÿ‡ฌ๐Ÿ‡ง Day 1, itโ€™s a wrap!

An incredible day of sessions, ideas, and conversations with marketers from around the world.

And to close the night? The Optimove Awards Ceremony, followed by a cocktail celebration. ๐Ÿธ

Stay tuned to discover this yearโ€™s award winners.

Swipe for the highlights ๐Ÿ’œ๐Ÿ“ท

Save the Date: Optimove Connect 2026 is on its way!Weโ€™re heading back to London on March 11-12 for Optimove Connect 2026...
11/17/2025

Save the Date: Optimove Connect 2026 is on its way!

Weโ€™re heading back to London on March 11-12 for Optimove Connect 2026: The Home of Positionless Marketing.

Join hundreds of CRM marketers and industry leaders from around the world to unlock your Data, Creative, and Optimization Power.

Expect two unforgettable days of inspiration, innovation, and connection โ€” where marketing evolves from assembly line to Positionless.

๐Ÿ“ Venue: Convene, 133 Houndsditch

๐Ÿ‘‰ Registrations open soon, stay tuned for updates!

The age of assembly-line marketing is over. ๐ŸŽ‰Today, we officially announced Optimove's repositioning as ๐—ง๐—ต๐—ฒ ๐—ฃ๐—ผ๐˜€๐—ถ๐˜๐—ถ๐—ผ๐—ป๐—น๐—ฒ๐˜€๐˜€...
09/09/2025

The age of assembly-line marketing is over. ๐ŸŽ‰

Today, we officially announced Optimove's repositioning as ๐—ง๐—ต๐—ฒ ๐—ฃ๐—ผ๐˜€๐—ถ๐˜๐—ถ๐—ผ๐—ป๐—น๐—ฒ๐˜€๐˜€ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฃ๐—น๐—ฎ๐˜๐—ณ๐—ผ๐—ฟ๐—บ.

Optimoveโ€™s Positionless Marketing Platform frees marketers from the limitations of fixed roles and empowers them with three transformative powers:

Data Power ๐Ÿ‘‰ to uncover insights instantly
Creative Power ๐Ÿ‘‰ to bring ideas to life in no time
Optimization Power ๐Ÿ‘‰ to launch campaigns that optimize themselves

This marks an important milestone in our mission to help marketing teams move at the speed of customers' expectations while maximizing the impact of existing resources.

Check out our new home page: https://www.optimove.com/

Inside the Mind of NFL Bettors: What to Expect in 2025 ๐Ÿˆ- 77% of bettors plan to wager this season- 48% prefer pre-game ...
08/22/2025

Inside the Mind of NFL Bettors: What to Expect in 2025 ๐Ÿˆ

- 77% of bettors plan to wager this season
- 48% prefer pre-game bets, while live betting slips to 25%
- Point spreads (61%), Moneyline (52%), Over/Under (47%) remain the favorites
- 82% keep betting even after their team is out
- 76% bet on mobile or online, and 80% use two or more platforms weekly
- 92% know responsible gambling tools, yet 63% have still over-bet

๐Ÿ’ก Bottom line for operators:
Bettors are looking for personalized, mobile-first, real-time experiences.

Read the full report for all the insights ahead of this NFL season:
https://dp.social/03x

๐Ÿˆ Week One of the NFL is almost here and will set the tone for the entire season. Why not get off on the right foot and ...
08/21/2025

๐Ÿˆ Week One of the NFL is almost here and will set the tone for the entire season. Why not get off on the right foot and make every sports bettor feel like a VIP from the start?

According to Jeff Laniado, that is the way to go. On iGaming Daily, Optimove's Director of Sales outlines the steps operators should take to deliver a more profitable campaign this season.

Want to make consumers feel like they are greeted with a personal handshake? ๐ŸŽง Tune in to the episode here: https://dp.social/5mg

If youโ€™re not leveraging gamification, youโ€™re already playing catch-up!Weโ€™re excited to announce the acquisition of gami...
03/03/2025

If youโ€™re not leveraging gamification, youโ€™re already playing catch-up!

Weโ€™re excited to announce the acquisition of gamification solution provider
Adact, bringing AI-orchestrated gamification to the forefront of customer engagement! ๐Ÿ’ช

Now, marketers can effortlessly create dynamic, interactive gamified experiences that capture attention and build lasting customer relationshipsโ€”all while staying Positionless and free from technical dependencies.

A huge welcome to Kalev Kรคrpuk and the Adact teamโ€”this is just the beginning. Letโ€™s play already! ๐ŸŽฏ

More details โžก๏ธ https://hubs.la/Q038-7n80

๐ŸšจOur 2025 Marketing Fatigue Report is out, and it reveals that customer loyalty is more fragile than ever. Bombard yours...
02/05/2025

๐ŸšจOur 2025 Marketing Fatigue Report is out, and it reveals that customer loyalty is more fragile than ever. Bombard yours with irrelevant messages, and theyโ€™ll run away โ€”straight to a competitor. ๐Ÿƒ

Whatโ€™s inside?
๐Ÿ”น Why customers unsubscribe (and how to stop it)
๐Ÿ”น The power of personalization & relevance
๐Ÿ”น How AI can make marketing smarter, not noisier
๐Ÿ”น The most effective (and annoying) marketing channels right now

Download the report and learn how to keep customers engagedโ€”without driving them away. โžก๏ธ https://hubs.la/Q035nHlP0

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