R2G Digital

R2G Digital We are a New York-based digital growth agency focused on helping your business strive. Come visit us at www.r2gdigital.com

R2G was founded by a former Google employee and a creative industry veteran with 10+ years of experience. Our mission is to enable online businesses to generate more sales, create brand awareness and ultimately grow exponentially. We believe that our clients should focus on their product while we focus on the online success of the business. Coffee is for closers in our offices and we pride ourselv

es for delivering exceptional quality work at an affordable price level. Having offices both in the US and Europe enables us to work towards your goals 24/7. We pledge to bring your business performance from Red2Green so you can sit back, relax and have a coffee on us!

Father's Day is today.The gift ads that are converting right now aren't the polished ones.They're the ones that feel rea...
06/21/2026

Father's Day is today.

The gift ads that are converting right now aren't the polished ones.

They're the ones that feel real. Someone talking to their phone, telling you why this product changed something for them.

Cold audiences trust honesty. Not production budgets.

Free growth audit in bio πŸ‘†

UGC-style creative outperforms brand-produced video in 70% of DTC A/B tests.Not because it's cheaper. Because it's more ...
06/20/2026

UGC-style creative outperforms brand-produced video in 70% of DTC A/B tests.

Not because it's cheaper. Because it's more believable to a cold audience.

Your brand talks about your product. Your customers talk about their experience. Cold traffic trusts the experience.

Free growth audit πŸ‘† link in bio

05/07/2026

The gifter's problem isn't finding a deal. It's finding something that feels considered.

A blanket discount doesn't solve that.

Here's what does πŸ‘‡

Free growth audit πŸ‘† link in bio

Average ecommerce CVR drops 34% during high-traffic periods without CRO prep.You're paying peak CPMs to send people into...
05/02/2026

Average ecommerce CVR drops 34% during high-traffic periods without CRO prep.

You're paying peak CPMs to send people into a funnel that's converting worse than normal.

Fix the funnel. Then scale the budget.

Free growth audit in bio πŸ‘†

05/02/2026

Most brands triple their Black Friday budget and wonder why results didn't triple.

The bottleneck was never the ads.

It was the funnel behind them. ⬇️

Free growth audit πŸ‘† link in bio

Before you touch your Black Friday budget, run this checklist:βœ“ Load test your landing pagesβœ“ Audit checkout at 5Γ— norma...
05/01/2026

Before you touch your Black Friday budget, run this checklist:

βœ“ Load test your landing pages
βœ“ Audit checkout at 5Γ— normal traffic
βœ“ Confirm post-purchase flows fire at volume
βœ“ Check mobile page speed (target under 3s)

The issue is never the ads. It's what breaks when the ads work.

Free growth audit πŸ‘† link in bio

Your $15K production shoot just lost to a TikToker's iPhone video.This isn't hyperbole. We've tested polished brand crea...
04/24/2026

Your $15K production shoot just lost to a TikToker's iPhone video.

This isn't hyperbole. We've tested polished brand creative vs. raw UGC on 35+ accounts. UGC wins 72% of the time.

Why? Polished ads scream "advertisement." UGC feels like a friend recommendation.

Here's what wins:

Authentic unboxing with real reaction. Not scripted. Not green-screened. Just someone opening your product and actually using it. TikTok rewards this with 2.8x higher engagement.

Before/after transformations WORK, but only if they feel real. Someone in their bedroom lighting beats someone in a studio, every time.

Direct-to-camera testimonials where creators talk about the problem your product solves (not just the product). "I was breaking out constantly, bought this" beats "Our serum has 12 natural ingredients."

One health brand shifted from 80% polished creative to 80% UGC across TikTok/Instagram Reels. Scaled from $200K to $1.2M/month in ad spend while maintaining 4.1x ROAS.

UGC isn't cheaper, it performs better. Ready to reshape your creative strategy? Book a free Growth Audit β†’ link in bio

ROAS tells you what came back on ad spend.MER tells you if the business actually made money.One of these is in your agen...
04/16/2026

ROAS tells you what came back on ad spend.

MER tells you if the business actually made money.

One of these is in your agency's deck. The other one probably isn't.

Free growth audit πŸ‘† link in bio

MER = Total Revenue Γ· Total Marketing SpendNot just paid ads. Everything.If your agency isn't tracking this, you don't k...
04/14/2026

MER = Total Revenue Γ· Total Marketing Spend

Not just paid ads. Everything.

If your agency isn't tracking this, you don't know if you're actually growing.

Free growth audit in bio πŸ‘†

3 things to send your agency before Monday:1. Your  #1 metric this quarter2. What a "good month" looks like in writing3....
04/03/2026

3 things to send your agency before Monday:

1. Your #1 metric this quarter
2. What a "good month" looks like in writing
3. What a "bad month" looks like

Simple. But almost nobody does it.

Free growth audit πŸ‘† link in bio

Address

157 13th Street
New York, NY
11215

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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