R2G Digital

R2G Digital We are a New York-based digital growth agency focused on helping your business strive. Come visit us at www.r2gdigital.com

R2G was founded by a former Google employee and a creative industry veteran with 10+ years of experience. Our mission is to enable online businesses to generate more sales, create brand awareness and ultimately grow exponentially. We believe that our clients should focus on their product while we focus on the online success of the business. Coffee is for closers in our offices and we pride ourselv

es for delivering exceptional quality work at an affordable price level. Having offices both in the US and Europe enables us to work towards your goals 24/7. We pledge to bring your business performance from Red2Green so you can sit back, relax and have a coffee on us!

05/07/2026

The gifter's problem isn't finding a deal. It's finding something that feels considered.

A blanket discount doesn't solve that.

Here's what does 👇

Free growth audit 👆 link in bio

Average ecommerce CVR drops 34% during high-traffic periods without CRO prep.You're paying peak CPMs to send people into...
05/02/2026

Average ecommerce CVR drops 34% during high-traffic periods without CRO prep.

You're paying peak CPMs to send people into a funnel that's converting worse than normal.

Fix the funnel. Then scale the budget.

Free growth audit in bio 👆

05/02/2026

Most brands triple their Black Friday budget and wonder why results didn't triple.

The bottleneck was never the ads.

It was the funnel behind them. ⬇️

Free growth audit 👆 link in bio

Before you touch your Black Friday budget, run this checklist:✓ Load test your landing pages✓ Audit checkout at 5× norma...
05/01/2026

Before you touch your Black Friday budget, run this checklist:

✓ Load test your landing pages
✓ Audit checkout at 5× normal traffic
✓ Confirm post-purchase flows fire at volume
✓ Check mobile page speed (target under 3s)

The issue is never the ads. It's what breaks when the ads work.

Free growth audit 👆 link in bio

Your $15K production shoot just lost to a TikToker's iPhone video.This isn't hyperbole. We've tested polished brand crea...
04/24/2026

Your $15K production shoot just lost to a TikToker's iPhone video.

This isn't hyperbole. We've tested polished brand creative vs. raw UGC on 35+ accounts. UGC wins 72% of the time.

Why? Polished ads scream "advertisement." UGC feels like a friend recommendation.

Here's what wins:

Authentic unboxing with real reaction. Not scripted. Not green-screened. Just someone opening your product and actually using it. TikTok rewards this with 2.8x higher engagement.

Before/after transformations WORK, but only if they feel real. Someone in their bedroom lighting beats someone in a studio, every time.

Direct-to-camera testimonials where creators talk about the problem your product solves (not just the product). "I was breaking out constantly, bought this" beats "Our serum has 12 natural ingredients."

One health brand shifted from 80% polished creative to 80% UGC across TikTok/Instagram Reels. Scaled from $200K to $1.2M/month in ad spend while maintaining 4.1x ROAS.

UGC isn't cheaper, it performs better. Ready to reshape your creative strategy? Book a free Growth Audit → link in bio

04/24/2026

Your audience is leaving money on the table.

Most DTC brands are still running broad targeting when their best customers hide in specific behaviors:

• Meta Audience Targeting Deep Dive

• Interest stacking: Don't jam 50 interests into one ad. Layer 3-5 high-intent signals for precision

• Exclusion leverage: Exclude engaged audiences from cold prospecting. You're wasting budget retargeting warm leads

• Age stratification: Your 25-34 demo performs 2.4x better? Isolate it. Stop diluting with 35-45

• Sequential audiences: Hit cold → warm → hot audiences with different creative to match buyer journey

One brand we audited was running $50K/month to a 500K interest pool. We narrowed to 6 surgical LAA cohorts. Result: 3.2x ROAS in 60 days.

Book a free Growth Audit → link in bio

04/23/2026

Your Google Shopping campaigns are too flat.

Most brands dump everything into one or two campaigns then wonder why their ROAS tanked:

• Segmentation by margin: High-margin products get different bid strategies than low-margin SKUs. Don't average them

• Intent-based structure: "Branded" campaign separate from "non-branded." Branded should run 24/7 at higher budgets

• Seasonal shopping campaigns: Peak season products need isolated budgets so scaling doesn't dilute year-round performers

• New product pipeline: Test new SKUs in low-volume campaigns first. Don't mix with 100 existing products

• Geographic bid modifiers: You're profitable in CA but breakeven in rural areas? Bid differently by region

One beauty brand reorganized from 1 campaign to 7 margin-based, intent-segmented campaigns. ROAS jumped from 2.1x to 4.8x in 90 days. Same traffic, better structure.

Book a free Growth Audit → link in bio

ROAS tells you what came back on ad spend.MER tells you if the business actually made money.One of these is in your agen...
04/16/2026

ROAS tells you what came back on ad spend.

MER tells you if the business actually made money.

One of these is in your agency's deck. The other one probably isn't.

Free growth audit 👆 link in bio

MER = Total Revenue ÷ Total Marketing SpendNot just paid ads. Everything.If your agency isn't tracking this, you don't k...
04/14/2026

MER = Total Revenue ÷ Total Marketing Spend

Not just paid ads. Everything.

If your agency isn't tracking this, you don't know if you're actually growing.

Free growth audit in bio 👆

3 things to send your agency before Monday:1. Your #1 metric this quarter2. What a "good month" looks like in writing3....
04/03/2026

3 things to send your agency before Monday:

1. Your #1 metric this quarter
2. What a "good month" looks like in writing
3. What a "bad month" looks like

Simple. But almost nobody does it.

Free growth audit 👆 link in bio

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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