ADM Insights & Strategy

ADM Insights & Strategy We approach market research with an anthropological lens for greater human-centricity and insight.

Time has certainly flown by! Thank you for being part of the journey!In the first half of this year we have:🌟 Fielded qu...
07/01/2026

Time has certainly flown by!
Thank you for being part of the journey!

In the first half of this year we have:

🌟 Fielded qualitative and quantitative research for clients in North America, Europe, and Asia

🌟 Led work in the retail, CPG, energy, tech, transportation, and performing arts sectors

🌟 Conducted studies for clients with both human intellect and AI tools

🌟 Harnessed insights spanning marketing comms development, new product development, brand health tracking, consumer segmentation, media consumption, advertising effectiveness, retail ex*****on, opportunity space identification, organizational dynamics, and strategic roadmap creation

🌟 Spent time leading advisory sessions, insights-grounded workshops, and ideation sprints for clients

🌟 Presented insights and thought leadership perspective at multiple conferences and industry events

🌟 Completed Human-AI research on research being published this summer (magazine issue drops in August)

It is hard to believe we are halfway through 2026!

Our team now looks forward to a great back-half of the year with clients and collaborating companies as we continue to approach market research with an anthropological lens for meaningful human-centricity and depth of understanding.

We wish everyone a happy and fruitful 2nd half of the year! Cheers to uncovering insights together!

(Pictured: Autumn D. McDonald and Bria Whitaker who are team members at ADM Insights & Strategy)




(Photo Credit: Ashleigh Bing)

Their “work on assessing AI qualitative research is breakthrough!”Their “presentation blew my mind…”“That research was g...
03/23/2026

Their “work on assessing AI qualitative research is breakthrough!”

Their “presentation blew my mind…”

“That research was great!”

These quotes are the reactions of audience members who attended a presentation of our new comparative research evaluating human-moderated interviews and AI-moderated interviews.

Just four days ago at the VIBE Black Market Research & Insights Professionals Conference, ADM Insights & Strategy shared some of the findings from our new research on research related to the use of AI moderators in qualitative research.

At ADM Insights & Strategy we are committed to empowering colleagues and clients with well-informed perspective.

Please contact us at [email protected] if you would like to learn more.

As we kick off Women’s History Month, ADM Insights & Strategy is celebrating women whose research changed how we underst...
03/02/2026

As we kick off Women’s History Month, ADM Insights & Strategy is celebrating women whose research changed how we understand people, culture, and insight.

Along those lines, we honor Zora Neale Hurston — author, anthropologist, and one of the most innovative researchers of the 20th century. Trained at Howard University, Barnard College, and Columbia University, she combined rigorous fieldwork with a deep insider perspective. Hurston immersed herself in communities, practicing participant observation to document behaviors, beliefs stories, and lived experiences.

Her ethnographic writing centered the voices of her participants, using rich dialogue and “multivocal” narratives that brought readers onto the porch, into the jook joint, and into the ritual space alongside her. That commitment to listening closely, honoring lived experience, and capturing context is at the heart of robust qualitative and cultural insight work.

Hurston once described research as “formalized curiosity…poking and prying with a purpose” — a reminder that great insights start with genuine fascination about people and their worlds. As market researchers and social scientists, we stand on the shoulders of pioneers like Hurston every time we design a research study or advocate for culturally grounded insights in our work.


As 2026 gets underway, we want to begin the new year by thanking our clients and collaborating companies for a fantastic...
01/07/2026

As 2026 gets underway, we want to begin the new year by thanking our clients and collaborating companies for a fantastic 2025!

Last year we:

đź’Ž Celebrated the 10-year anniversary of founding ADM Insights & Strategy
đź’Ž Led qualitative and quantitative studies for clients spanning 7 industries
đź’Ž Conducted research for clients in 3 countries
💎 Saw a Fortune 100 company revise its mega-brand’s 3-year roadmap for greater appeal and relevance with the guidance of ADM Insights & Strategy's anthropological lens
💎 Empowered a European consumer goods company to redefine their lead brand’s target audience based on mixed methods research by ADM Insights & Strategy
đź’Ž Completed comparative analyses of AI-powered research tools for forthcoming publication in a peer reviewed journal

Thank you to everyone who worked with us to uncover insights that illuminated the lives, beliefs, feelings, actions, and cultural contexts of constituents and communities during 2025. In 2026 we look forward to continuing to empower our clients by approaching market research with an anthropological lens for meaningful human-centricity and depth of understanding.

From our team to yours, we wish you all an incredibly happy and successful new year ahead!

(Pictured: Josie Murphy who is a Gen Z social scientist at ADM Insights & Strategy)




(Photo Credit: Ashleigh Bing)
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It’s that time of year again!Each year we close the company for 3.5 weeks to observe the Winter Holidays, spend time wit...
12/10/2025

It’s that time of year again!

Each year we close the company for 3.5 weeks to observe the Winter Holidays, spend time with loved ones, and rest.

At ADM Insights & Strategy our team and our clients are diverse. As our team members and many of our clients prepare to celebrate a variety of important holidays, our offices will be closed December 11 through the morning of January 6.

So, while we step away from work during the Winter Break, we wish those who may be celebrating a: Meaningful Advent, Happy Hanukkah, Restful End to the Semester, Festive Solstice, Feliz Noche Buena, Merry Christmas, Happy Boxing Day, Happy Kwanzaa, Joyous Watch Night, and a Celebratory New Year’s!

We look forward to reconnecting, partnering for great research, and stepping through the doorway of 2026’s successes with each of our clients in the New Year. Happy Holidays Everyone!


What do people say about you and your company?Well, here is what one of our clients says about ADM Insights & Strategy:“...
12/07/2025

What do people say about you and your company?

Well, here is what one of our clients says about ADM Insights & Strategy:

“ADM insights has been our go to partner when we are tackling tough issues…The team has helped us address a broad range of problems; from working with us to improve our global brand tracker process to training our team on how to build effective concepts and do strategic insights planning. The team continues to impress with their thoughtful responses, broad experience, and collaborative approach. They feel like an extension of our team.” - Chief Marketing Officer,
Durables

For 7 years we have had the pleasure of leading qualitative and quantitative research work in North America, Europe, and Asia for this particular multi-national company. It is an honor and a joy to be their research partner!

As 2026 approaches, we look forward to continuing to collaborate with our wonderful existing clients as we lead research in North America, Europe, Asia, Africa, and Latin America! And we also welcome the opportunity to be part of supporting the success of new clients in the year ahead! Please do not hesitate to get in touch to learn more: https://adminsightsstrategy.com/contact




(Photo Credit: Ashleigh Bing)

At ADM Insights & Strategy we are grateful every week of the year. We are thankful throughout the entire year to our cli...
11/23/2025

At ADM Insights & Strategy we are grateful every week of the year.

We are thankful throughout the entire year to our clients and our collaborators for the opportunity to uncover human-centered knowledge with an anthropological lens. As market researchers and social scientists, it is a joy to work with clients year-round uncovering insights that guide, inform, and empower decision making!


This weekend marks an exciting milestone for our team as we celebrate 10 years since the company’s founding!In the decad...
09/12/2025

This weekend marks an exciting milestone for our team as we celebrate 10 years since the company’s founding!

In the decade since ADM Insights & Strategy opened, we have led qualitative and quantitative research for our clients with fieldwork in North America, Latin America, Europe, Africa, and Asia across a wide range of communities and constituents!

We are proud to approach market research with an anthropological lens empowering organizations with greater human-centricity and depth of understanding that fuel impact for businesses and communities.

Thank you to all our wonderful clients, colleagues, and collaborators for being part of the journey over the last decade. Cheers to the next 10 years ahead!

(Photo Credit: Ashleigh Bing)

How can systems be improved? How can programs and communications be developed with local relevance and success? What ca...
06/16/2025

How can systems be improved? How can programs and communications be developed with local relevance and success? What can be gained by an approach rooted in community participation, cultural contexts, and holism?

In his recent articles ADM Insights & Strategy Principal Christopher Ashford tackles three critical shifts that are needed to improve systems for global education reform.

“It’s not about whether you’re deploying AI, LMS platforms, or digital assessments. It’s about whether those tools reflect local languages, cultural norms, and pedagogical realities…Too much of what we call 'impact' is built around outputs: enrollment rates, devices distributed, teacher workshops held. While these numbers have their place, they don’t explain why families disengage, why tools go unused, or why a program that works in one district quietly fizzles in another…Here’s where a cultural anthropological lens becomes essential.”

Dr. Ashford’s abbreviated article is available on LinkedIn: https://www.linkedin.com/pulse/we-keep-tweaking-education-like-its-machine-time-ashford-ph-d--o9mge/?trackingId=YFmupFBKTLanp6akuUutYA%3D%3D

We invite you to take a moment to read the article, learn from it, and share your perspective! What systems, programs, and communication in your profession are ripe for improvement? We would love to know your thoughts!





(Photo Credit: , )

How do anthropologists think about culture? What is business anthropology? What happens when businesses don’t do their c...
06/02/2025

How do anthropologists think about culture? What is business anthropology? What happens when businesses don’t do their cultural homework? What are the benefits for businesses that employ anthropologists?

ADM Insights & Strategy Principal Melissa Vogel, Ph.D. addresses these important questions and many more in her newsletter The Anthro Minute!

The Anthro Minute is available on YouTube: https://www.youtube.com/playlist?list=PL0OchlJ85m4dORxhBa6yjXfRrYvpHXCx7

The Anthro Minute is available on LinkedIn: https://www.linkedin.com/newsletters/the-anthro-minute-7281406136216424448/

We encourage you to take a moment and view The Anthro Minute weekly videos to learn about anthropology with fun, digestible modules! The Anthro Minute is a space for learning about anthropology and some of what the discipline has to offer.



(Photo Credit: , )

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