Faith Popcorn's BrainReserve

09/24/2025

Women are seizing every tool of power to rise.

08/21/2025

Last chance to vote ❤️ for our SXSW panel! https://bit.ly/4ovBFSf

05/11/2025

Today, we celebrate the woman who didn’t just predict the Future. She practically trademarked it.

Faith Popcorn, Futurist and Author.

Not born with that name, but destined to Pop Culture before “Pop Culture” was even a thing.

She told us we’d be Cocooning before we knew how good sweatpants and grocery delivery could feel.
She said bottled water would outsell soda while we were still proud of our Diet Coke addictions.
She made brands rethink Women, rethink home, rethink everything —
and let’s be honest, made more than a few male CEOs rethink their job security too.

She taught the world how to spot a Trend before it showed up.
She taught brands how to matter in a culture that moves at warp speed.
And she taught all of us how to say “Clanning” and “Anchoring” with authority in boardrooms —
while wearing all black and heels, of course.

So here’s to you:

May your popcorn always be fresh.
And may the Future — even though you’ve already predicted it — still surprise and delight you.

Happy Birthday, Faith.

03/10/2025

Beyond Biology. Human limits are obsolete. AI is thinking for us, machines are healing us, and our minds are merging with tech.

02/26/2025

🚨 The Surveillance State is here. You’re being watched—more than you think. AI is tracking, scanning, and predicting—but what happens next? Read below to see our predictions.

02/18/2025

The Future starts yesterday.

12/10/2024

Words of wisdom from Faith Popcorn, Futurist and Author ✨

11/29/2024

Our young people are growing up in ParanoiaLand—a world where social media feeds misinformation and depression, and political polarization fuels fear and mistrust. If the next generation is shaped by suspicion and anxiety, what does that mean for the Future? How can brands, leaders, and communities rebuild trust and resilience?

09/13/2024

A $320B Prediction. We applied this and to the creation of Nike’s Women’s division in 2001–now 33% of the brand’s sales valued at $9B.

08/27/2024

⭐ Faith Popcorn, Futurist and Author

08/26/2024

Anthropomorphism is growing with each new version of chatGPT, and OpenAI is very worried.

This report outlines the safety work carried out prior to releasing GPT-4o including external red teaming, frontier risk evaluations according to our Preparedness Framework, and an overview of the mitigations we built in to address key risk areas.

08/22/2024

Apple will quickly bring personal robots to us all.

Is this Apple’s next big thing?