PIMS New York Inc.

PIMS New York Inc. PIMS is a full-service marketing support company focused primarily on delivering fulfillment, collat

09/10/2026

Clean data is what makes every other decision worth trusting. Nicole Torres-Moodie Nicole Moodie calls it something she has lived and learned.

Her test is a question. Do you think your P&L is actually right if your COGS are not correct in the system?

It is no fault of anyone’s, she says. You started on one system, you moved to a bigger one, and nobody had the time to carry the old information across.

“If you do not have clean data, every decision you’re making is unreliable.”

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The PIMS Influence is a PIMS-produced podcast, hosted by Mike Ryan Mike Ryan.

09/03/2026

In e-commerce, customers pay you before you ship. Retail changes the shape of the whole P&L.

Brian Evangelista runs commercial strategy at Neuro . He describes the e-commerce version as the good case. Cash flow works in your favor and you can track nearly every dollar.

Add distribution points and the complexity builds. Cash flow, route to market, every component of shipping, and how much of your marketing you can still measure.

“You’re also changing the shape of the P&L and the risk profile of your marketing dollars.”

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The PIMS Influence is a PIMS-produced podcast, hosted by Mike Ryan

08/27/2026

The line between a manager and a leader, for Emily Perez, Founder and President of Latinas in Beauty, is whether you speak for someone in a room they are not in.

She calls that sponsorship, and she separates it from mentorship.

The leaders she admired as she moved up in corporate were the ones showing up for people and not gatekeeping. She decided to become that person.

“Being that voice in rooms where that individual is not and advocating on their behalf for opportunities.”

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The PIMS Influence is a PIMS-produced podcast, hosted by Mike Ryan Mike Ryan.

08/20/2026

The data can tell you the odds. It cannot take the risk for you.

SPATE has a predictive layer that flags whether a trend is likely to last or likely to be a quick fad. Yarden Horwitz will still tell you the read is not the decision.

Your risk tolerance is. Want to be first, and the trend fits your brand? Jump on it and own it. Bigger company, budget to spend later? Wait and watch whether it holds.

“At the end of the day, it’s still going to be a risk that you have to be willing to take.”

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The PIMS Influence is a PIMS-produced podcast, hosted by Mike Ryan and Ayla Anaya.

08/13/2026

The easiest way to make a client’s day better? Ask what they prefer.

Katie Rosholt has been the agency and the client. Now she goes to her brand clients with direct questions. How do you like to present to your leadership team? What format is best for you? What do you even need for that meeting?

It can be a simple little switch in how information gets delivered, instead of everybody guessing at what people expect.

“Sometimes just asking those questions upfront saves everybody time.”

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The PIMS Influence is a PIMS-produced podcast, hosted by Mike Ryan Mike Ryan.

08/06/2026

Every product on the shelf was pink. Pink caps, pink glass, pink bottles, pink tubes. And the comments said skin goals.

CARMINE MONTALTO was horrified. He’d been a marketer at L’Oreal. He knew the move: make the package pink, and you’ll believe the pink says something about what’s inside.

Looking down the shelf, he knows that the products are … terrible. 

BUT he didn’t troll the post. He built his own brand instead, SKINCARMA® , to educate about skincare and about what’s real.

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The PIMS Influence is a PIMS-produced podcast, hosted by Mike Ryan Mike Ryan.

07/30/2026

Asked what book she would write, Octavia Morgan, CEO of Octavia Morgan™️ ,  didn’t say a business book. She said the one about how you keep going.

Holding the vision takes energy. You have to believe in it harder than your whole team does, then keep pouring into them, the meetings, the retailers, all of it.

Her partner Delaney puts it as a question she keeps coming back to: how do you break before you break?

“When we’re at our best, we give our best.”

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The PIMS Influence is a PIMS-produced podcast, hosted by Mike Ryan Mike Ryan.

07/23/2026

Be a better mom. Be skinnier. Better skin, better hair. At some point you ask who’s actually telling you this.

Michelle Freedberg is a licensed therapist who has spent more than 15 years specializing in women’s mental health. She has a love-hate relationship with social media, with stretches where she’s gone off it completely.

Her question for the feed cuts through all of it: what’s the criteria of this person telling me how I should live? They just happen to have a lot of followers.

“It can feel just like a constant barrage of somebody else telling you how to live.”

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The PIMS Influence is a PIMS-produced podcast, hosted by Mike Ryan Mike Ryan.

07/16/2026

You can chat with someone for 30 minutes...
Then you hit record, and suddenly the wall goes up.

Sherry said the hardest part of hosting a podcast is in fact:
"Getting the trust of the guest."

Once the camera is rolling, it's easy to fall back on polished answers and rehearsed stories. The best interviewers don't just ask great questions, they create enough trust for people to stop performing and start being themselves.

That's where the real conversation begins.

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Have you ever noticed yourself answering differently once the camera starts rolling?

07/09/2026

A creator relationship has two sides. Brit Starr, Co-founder at Kin, measures both.

When does the creator post about the brand, message them, take part in some way. And when does the brand post that creator’s content on its own channels, pull them into campaigns, message them.

Look at those interactions over time and you get the accountability along the way. The patterns of success. A clear read on when you need to show up for your creators.

“When does the brand give that back?”

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Minutes with Mike is a PIMS-produced podcast, hosted by Mike Ryan.

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