11/11/2025
Here is the latest opinion piece from Partner & Managing Director, Louis Maldonado, published by PRODU. While it’crucial to be inclusive in today’s modern marketing, some audience segments, like Hispanics, offer tremendous growth opportunity that requires bespoke strategies for brands to win.
Louis shares, “To win Latino audiences, brands must lead with identity—authentically, unapologetically, and insightfully. Cultural specificity is not a limitation; it’s the bridge to universal connection. When brands anchor in that truth, they don’t just market to a segment—they connect with the future mainstream of America itself.” You can read the full piece here:
As Hispanic Heritage Month wraps up across the U.S., this year’s tone reflected more than celebration—it mirrored the crossroads our industry faces. In a climate where diversity and inclusion are being questioned, marketers are being forced to decide whether to retreat or to evolve. (The month-l...