Technology, Humans And Taste

Technology, Humans And Taste THAT is a creative agency in New York City committed to working in new ways.

12/17/2021

We partner with Christmas to stop the spread of covid. Here’s a video of the Grammy-performing The Late Show’s Gospel Choir + our friends over at@nychealthsystem.

This weekend, we helped bring an epic vaccine-themed performance to the Adam Clayton Powell Jr plaza by “The Late Show’s...
12/13/2021

This weekend, we helped bring an epic vaccine-themed performance to the Adam Clayton Powell Jr plaza by “The Late Show’s Gospel Choir”!

As a final hoorah for 2021, THAT Originals partnered with The Freelanthropists + NYC Mobile Vax Unit + The Late Show Gospel Choir to bring you a merry boosted holiday.

DO YOU HATE COVID & LIKE CHRISTMAS SONGS?Come Vaccinate and Celebrate with an epic performance by, “The Late Show’s Gosp...
12/10/2021

DO YOU HATE COVID & LIKE CHRISTMAS SONGS?

Come Vaccinate and Celebrate with an epic performance by, “The Late Show’s Gospel Choir”. Saturday, December 11 1pm-5pm. No appointment required. Powell Building Plaza, 163 West 125th. ’sGetBoosted.

Do you hate Covid and like Christmas songs? Do you like live performances by Grammy-performing gospel choirs? Do you nee...
12/09/2021

Do you hate Covid and like Christmas songs? Do you like live performances by Grammy-performing gospel choirs? Do you need a vaccine?

If you mouthed “yes” to any of these questions, join us this Saturday, December 11th to Vaccinate and Celebrate! Powell Building Plaza, 163 West 125th 1pm-5pm. Live Performance by, “The Late Show’s Gospel Choir”.

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12/09/2021

Standard metrics result in totally standard work. Throw them out and find new KPIs.

What’s one of the most iconic ways NYC moves?Double Dutch. On this Giving Tuesday, show some love and support to our cre...
11/30/2021

What’s one of the most iconic ways NYC moves?

Double Dutch. On this Giving Tuesday, show some love and support to our creative collaborator by buying a ticket to their 30 Year Anniversary event at the Apollo Theater this Sun. Dec 5th.

KID HQ “violated” the terms of service of social platforms because our project was outside the bounds of non-traditional...
11/29/2021

KID HQ “violated” the terms of service of social platforms because our project was outside the bounds of non-traditional advertising.

Just outside enough to completely innovate how Walmart approaches all their future advertising.

We make work that builds worlds. In a world where … what if…? That often generates innovative work that platforms don’t ...
11/23/2021

We make work that builds worlds. In a world where … what if…?

That often generates innovative work that platforms don’t know how to define, so they ban it. They ban our world vision because it doesn’t fit into theirs and they don’t want to change…
—

“Everything from the future is illegal in the past.” - Moxie Marlinspike, Creator of SignalWhen we kicked off our “We Kn...
11/19/2021

“Everything from the future is illegal in the past.” - Moxie Marlinspike, Creator of Signal

When we kicked off our “We Know Nothing” campaign for Signal, revealing just how much personal information is being used to target you, Facebook banned us. Not because it wasn’t true, but because they didn’t want you to know that they know everything about you.

They extract your data and they don’t add to culture. But, they control the rules of their platform and as a brand, they want you to abide by their best practices. We all need a space to engage in activities and conversations outside the bounds of today’s best practices so that we can work towards a better future.

Our work has been banned 3x:👉 Because we made work that pushed against the harmful “terms of service” of a social platf...
11/15/2021

Our work has been banned 3x:

👉 Because we made work that pushed against the harmful “terms of service” of a social platform, and they didn’t like it.
👉 Because we made work that was undefinable and people didn’t know what to do with it, so they killed it.
👉 Because we made work that approached a serious conversation with humor, and they said it was inappropriate.

We take an activist approach to advertising. We believe brands have an opportunity to behave better and work in service of humans. That’s why some of our work sits as far to the outside of the bounds of advertising as possible, but it’s still advertising.

From the archives – concept art we created for our work with Kraken. 👀
03/26/2021

From the archives – concept art we created for our work with Kraken. 👀

03/19/2021

The future of virtual concerts is here.

As a part of our ongoing collaboration with Sony, we helped produce Madison Beer’s TikTok Live Immersive Reality Experience which starts at 6PM EST/3PM PST today!

We filmed Madison as she watched her hypermodel (avatar) perform in Immersive Reality for the first time, discussed her experience leveraging emerging technology to fulfill her creative ambitions and went behind the scenes to see how it all came together!"

→ Tune in: madisonbeer.lnk.to/tiktoklive

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