Peppercomm, a Ruder Finn Group company

09/17/2026

Yesterday, our newest team members and guests from Ruder Finn, Inc. took the stage at West Side Comedy Club in NYC for a one-of-a-kind comedy training session. Together, they explored how humor connects to PR, from reading the room and finding the right timing to sharing authentic stories and building rapport.

The result? More confidence, stronger communication skills and some seriously good stories. 🎤🤣

09/16/2026

🌟 Executive Trainee Spotlight 🌟 Meet one of our Summer 2026 ETs, Louisa Gennari! ⏩

09/15/2026

Reporters are not asking PR professionals to stop pitching. They’re asking us to make the pitch worth opening.

In his latest thought leadership piece, Peppercomm Account Supervisor Ro Thompson explores why PR professionals are losing reporters and how thoughtful research, relevant storytelling and genuine relationship-building can help win them back.

Check it out here: https://shorturl.at/9YElZ

By Ro Thompson, Account Supervisor at Peppercomm The fastest way to lose a reporter is to make your goal their goal.Client wants coverage. Announcement needs attention. Your spokespeople are available. None of that, on its own, gives a journalist a reason to care. Yet too many pitches begin and end....

09/10/2026

🌟 Executive Trainee Spotlight 🌟 Meet one of our Summer 2026 ETs, Zachary Devanney! ⏩

09/02/2026

🌟 Executive Trainee Spotlight 🌟 Meet one of our Summer 2026 ETs, Ella Alger! ⏩

09/01/2026

Being an introvert does not mean you cannot be a confident communicator. In fact, thoughtful listening, preparation and careful consideration can be powerful strengths in public relations.

In her latest thought leadership piece, Peppercomm AE Gia Marrollo
explores how getting comfortable with discomfort has helped her grow as a PR professional, while staying true to who she is.

Check it out here: https://shorturl.at/IrorR

Written by: Gia Marrollo, Account Executive I have always considered myself an introvert. I am naturally shy, and for a very long time, I was afraid to come out of my shell. Speaking up in groups, public speaking and putting myself in unfamiliar situations did not always come naturally to me.   Tha...

08/31/2026

What can humor teach us about higher education, workplace culture and leadership?

On the latest episode of Laughing Matters, Brett Ludwig, vice president of communications and public affairs at Lehigh University, joins Paul Merchan and Steven Cody to discuss the value of authenticity, connecting with Gen Z and Gen Alpha, and creating cultures where people can bring their whole selves to school and work.

Plus, Brett shares a couple of his unforgettable career lessons, including how to determine the dress code when meeting a CEO and how to practice cultural sensitivity when offering a raise.

Listen to the latest episode:

On this episode of Laughing Matters, Brett Ludwig from Lehigh Unive...

08/27/2026

The trucking industry is changing fast, creating new opportunities for companies to shape what comes next and take the wheel in defining the future.

In his latest thought leadership piece, Robert Duda, senior vice president, explores five communications principles companies can use to lead through industry disruption, build credibility and become part of the conversations that matter.

Check it out here:

08/26/2026

Happy National Dog Day from Peppercomm! 🐾

Our agency was named after Pepper, our founder’s beloved Black Lab, so you could say dogs have been part of our DNA from day one. Here’s to the four-legged friends who keep us pawsitive, our tails wagging and our workdays barking up the right tree. 🐶

08/17/2026

What does nearly two decades in a live TV control room teach you about storytelling?

For Marissa Dunn, Vice President, Media Strategy at Peppercomm, it comes down to knowing what matters most.

Her years producing live television shaped two questions she still asks today:

→ What’s the headline?
→ What’s the one thing no one else is saying?

Marissa shares how those lessons can help communicators cut through the noise and tell stories that demand attention in her latest piece here: https://shorturl.at/B6QsQ

By: Marissa Dunn, Vice President, Media Strategy, Peppercomm, a Ruder Finn Company "20 seconds back." I'm rewriting a script with one hand while transferring the guest we just booked to the audio booth for a sound check with the other hand. The director is counting us back from commercial break.