True North

True North An independent advertising agency offering integrated creative, media, technology and insights servi

True North is an independent advertising agency offering integrated creative, media, technology and insights services from offices in New York and San Francisco. We help our clients reach their customers, donors and audiences through the most engaging means possible within the always-on world of modern media consumption.

Congratulations to The Children's Trust on the launch of their new website! This new digital home helps advance their im...
10/07/2025

Congratulations to The Children's Trust on the launch of their new website! This new digital home helps advance their important mission to see a future free of child abuse and neglect in Massachusetts. Their bold strategy and new site are putting resources and tools in the hands of family support professionals to make a difference throughout the Commonwealth. A huge thank you to our web design partner Mangrove for their impeccable work and the Children's Trust team, who trusted our partnership to bring their incredible work to life.

The Children’s Trust is a public-private organization working toward a Massachusetts free from child abuse and neglect.

04/29/2025

It’s and we’re celebrating with ! With their down payment and closing cost assistance tools, every step of the home buying journey feels like your favorite dance move! Check out our latest campaign for Rhode Island Housing.

03/12/2025

In a world where everything seems toxic, Boulder County Government is living electric with swaps to cleaner and healthier energy. We collaborated with them to create an out-of-the-box campaign that shows their commitment to combating climate change in an approachable way. The result? A whimsical world of bears in Boulder County that have caught on to the benefits of an electric lifestyle. The AI-driven visuals helped us create television, social media, and OOH placements (including bus wraps with bears on the bus!) that spread awareness without spreading fear or judgment. Check out our Boulder County Bears in action!

https://truenorthinc.com/blog/living-electric-making-power-moves-in-boulder-county/

12/24/2024

Wishing you a paws-itively wonderful holiday!
With appreciation, your friends at True North...

This  , support a cause that keeps us safe on the roads. Donate today to Mothers Against Drunk Driving (MADD) and you’ll...
12/03/2024

This , support a cause that keeps us safe on the roads. Donate today to Mothers Against Drunk Driving (MADD) and you’ll be helping to prevent impaired driving and save lives. Give now and your donation will be 5X matched! Visit www.madd.org right now!

  is a great day to support causes that make positive change. Donate today to The Children's Trust and help create a Mas...
12/03/2024

is a great day to support causes that make positive change. Donate today to The Children's Trust and help create a Massachusetts free of child abuse and neglect so all children can grow up in safe and thriving families and communities. And today, your gift will be doubled with a 2X match! Visit www.childrenstrustma.org right now!

It’s   and we hope you’ll take action and fight for the health of all moms and babies. Donate to March of Dimes today an...
12/03/2024

It’s and we hope you’ll take action and fight for the health of all moms and babies. Donate to March of Dimes today and your gift will be 3X matched. Visit www.marchofdimes.org right now!

With school starting up around the country, we're thankful for organizations like Safe Kids Thrive and The Children's Tr...
09/06/2024

With school starting up around the country, we're thankful for organizations like Safe Kids Thrive and The Children's Trust who support schools, childcare centers, and youth-serving organizations to prevent child sexual abuse. Wishing all a safe start to the school year. When kids are safe, they can truly thrive.

https://safekidsthrive.org

Join us for a record-breaking Giving Day! Tomorrow is a big day for the March of Dimes as they raise funds to tackle the...
08/21/2024

Join us for a record-breaking Giving Day! Tomorrow is a big day for the March of Dimes as they raise funds to tackle the US maternal and infant health crisis. A donation to the March of Dimes Giving Day supports research, education, and essential care. One day. One mission. And one gift can make a big difference! http://marchofdimes.org/donate-now

This year,   seems to be a bit less colorful than in years past; as states implement restrictions on DEI programming and...
06/28/2024

This year, seems to be a bit less colorful than in years past; as states implement restrictions on DEI programming and cut funds for such programming at corporations, universities, and offices, being a proud ally or celebrating the LGBTQ+ community feels more defiant than it has in recent years. However, even in this climate, some major companies have created campaigns that feel modern, relevant, and impactful.

Read our latest blog post, highlighting some of our favorite campaigns to come out of .

Our favorite Pride 2024 Campaigns Celebrating Pride in 2024 feels even more like an act of defiance than it has in recent years; a tense political climate seems to have more and more companies showing quiet support rather than a bold stance. Ten states have implemented anti-DEI legislation, cutting....

As the week revs up, True North is here to ease SF commuter emergencies with our latest campaign for the San Francisco E...
05/02/2024

As the week revs up, True North is here to ease SF commuter emergencies with our latest campaign for the San Francisco Environment Department: The Emergency Ride Home (ERH) program!

ERH offers a lifeline for mass transit commuters in San Francisco, providing a free taxi ride in case of emergencies. What makes us so proud of this campaign? We simplified a complex program into an easy-to-understand message using a math equation format and an educational yet straightforward tone. This allowed us to break down ERH’s parts clearly and connect with parents from underserved communities, making sure the campaign transcended cultural and language barriers. The program truly helps those in need while promoting by rewarding mass transit riders and carpoolers.

Check out our case study here: https://truenorthinc.com/work/emergency-ride-home/

Navigating work and family needs in bustling San Francisco can be a challenge, to say the least. That’s why the San Francisco Environment Department stepped in with the Emergency Ride Home (ERH) program to offer a way for mass transit or carpool commuters to get a free taxi ride if they have an em...

Yesterday, our True North Pittsburgh team had the pleasure of joining  at their local   event! It's always special when ...
04/15/2024

Yesterday, our True North Pittsburgh team had the pleasure of joining at their local event! It's always special when we get to support our clients and a great cause. Check out the March for Babies website at www.marchforbabies.org to find an event near you and help moms and babies get the resources they need for a healthy start!

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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