RAPP Worldwide

05/21/2026

Understanding your customers at every stage of their journey makes all the difference. So how can marketing teams make that happen? Hear directly from RAPP’s Shiona McDougall as she recaps her Adobe Summit session, “From Outputs to Outcomes: Rewiring Marketing Teams for Performance,” and explores the power of the Affinity Hub.

05/18/2026

We’re highlighting Caroline Garnar from our RAPP UK office as our Individual of the Week. Caroline is Head of Content Writing and will celebrate 10 years with RAPP next month. Outside of work, she enjoys lazy days at home with her family, sunny drinks with friends, and spending time with her 6-year-old, who she says "never fails to make me belly laugh and gives the best cuddles."

A project she’s particularly excited about right now is an AI tool called the Empathy Engine, which helps craft messaging that’s emotionally resonant and culturally relevant. "I think everyone’s obsessed with how AI makes us more efficient, when the real sweet spot is how it can help make our work more effective," she says.

Thanks for everything you do to make RAPP great, Caroline!

05/14/2026

Nora von Arnim joined the Marketer Exchange podcast with Zach Thompson, PhD to explore how personalization becomes more impactful when it moves beyond demographics to better understand customers as people, and using data with precision, timing, and empathy. Check out the clip below!

Personalization gets much more interesting when it moves beyond demographics. In this clip from my interview with Nora von Arnim, Strategy Director at RAPP, she shares how her team thinks about personalization by looking at customers as full humans with interests, hobbies, and lives outside the bran...

05/13/2026

Shiona McDougall, Global Chief Strategy Officer, spoke to MediaPost about why growth is stalling and why the fix isn’t more tools, but better orchestration across the customer journey. Continue reading: https://www.mediapost.com/publications/article/415002/journey-led-growth-turning-alignment-into-perform.html

05/11/2026

At Adobe Summit this year, our leadership unpacked what it takes to design and deliver truly exceptional, AI-powered customer journeys.
Check out how “performance unbound” is reshaping the future of marketing.

05/06/2026

Kyle Wegner, VP Experience Strategy, shares his perspective with AdForum on what defines authentic engagement today and how brands can earn relevance within these spaces. Read more: https://www.adforum.com/interviews/the-new-rules-of-fandom

05/05/2026

The results are in! RAPP North America earned two Platinum and three Gold awards at the Hermes Creative Awards for Toyota and Lexus. Proud of work that drives recognition and delivers for our clients. Check out some of the winning work here: https://enter.amcpros.com/hermes/winners/

04/30/2026

Mainstream brand strategies are increasingly leveraging “clipping” — slicing and dicing bits of content to distribute widely across their channels.

The trend of more mainstream brands “clipping” content is on the rise. Catching up with Marketing Brew, our team explained why winning strategies are the ones that focus on building experiences worth clipping.

Read the full piece on why content quality matters more than ever in this emerging space:

As short-form content proliferates online, brands may need to adapt content strategies to match. Thinking about the content is key—because just because something is a clip doesn't mean it'll go viral.

04/29/2026

On May 6, our Global CGO, Tommy San George will join Spotlight for a fireside chat on the defining shift in modern B2B: the great convergence of the product, influence, and sales experience in the AI era.

Bringing together leaders across product marketing, analyst relations, and customer advocacy, the NYC edition of "Spotlight on the Road" will explore how buyers make decisions before they ever raise their hand — and what it takes to be part of that conversation.

Details and registration: https://www.eventbrite.com/e/spotlight-on-the-road-x-nyc-tickets-1983263043150?utm_campaign=41212717-Event%20Promos-%20Spotlight%20On%20the%20Road%20-%20NYC&utm_content=376184927&utm_medium=social&utm_source=linkedin&hss_channel=lcp-2490506

04/27/2026

We’re proud to share that Wael Tayyar, Social Media Executive, Ahlam Zia, Senior Account Executive, Mohammed Bitar, Senior Account Executive, Gulenoh Najeeb, Social Media Planner, and Musfirah Jafrani, General Distributor Operations Lead have been recognized as Faces to Watch by Campaign Middle East. Huge congrats to these talented RAPP team members who are shaping what's next!

The Agency Faces to Watch 2026 issue also features insights into gaming, esports and social media strategies and agencies.

04/23/2026

RAPP team members had the best time at Adobe Summit 2026. We met with clients, collaborated with Omnicom teams, and learned how leading brands are balancing personalization, compliance, and creative impact. Stay tuned for more highlights from our sessions!