06/29/2020
“It is not enough for brand safety to be about protecting the brand—there must also be a commitment to protect the communities that a brand serves" - Our Global CEO Daryl Lee on IPG Mediabrands' 10 Media Responsibility Principles, "which will serve as an important check and balance in helping marketers and their agencies make better decisions on where to invest media and hold partners accountable.” Read more about the news in
Guidelines urge companies to protect the communities they serve.