Enthuse Marketing Group LLC

Enthuse Marketing Group LLC We teach the world to love your brand. Enthuse is an education-led marketing agency.

We design and deliver unforgettable brand education experiences that generate business growth and long-term relationships. We combine deep experience in commercial performance, field and sales team development, instructional design, storytelling, and experience production. We are experts at creating actionable content, delivered by world-class educators that have proven to drive business results a

nd led our clients to become trusted industry leaders. Brand Education and Training Program Design | Field, Sales, and Brand Educator Team Development | Educational Experience Production

People aren’t struggling to find options. They’re struggling to choose between them.In a recent Advertising Week article...
04/28/2026

People aren’t struggling to find options. They’re struggling to choose between them.

In a recent Advertising Week article, Enthuse CEO Kim Lawton highlights the real bottleneck: the gap between consideration and action. When everything looks polished and credible, buyers don’t lean in, they hesitate or default. More information hasn’t made decisions easier; it’s made them harder to finalize.

What buyers need is help making sense of the information already in front of them. The brands that break through invite participation, prioritize relevance over completeness, and guide instead of overwhelm.

Read the full article, linked below, to learn more.

https://advertisingweek.com/choice-overload-is-killing-marketing-heres-what-actually-breaks-through/

Customers are overwhelmed by unhelpful content and skeptical of traditional marketing.In a recent article, Enthuse CEO ...
04/23/2026

Customers are overwhelmed by unhelpful content and skeptical of traditional marketing.

In a recent article, Enthuse CEO Kim Lawton highlights education-led marketing as the answer. Customers are not looking for more content; they are looking for a clear path forward, where brands offer less noise and more knowledge. Education-led marketing builds trust, fosters genuine engagement, and cultivates long-term loyalty by helping buyers absorb complex information, aligning education with real decision-making.

Read the full article, linked in bio, to learn more.

Customers are overwhelmed by unhelpful content and skeptical of traditional marketing.In a recent Entrepreneur article, ...
04/23/2026

Customers are overwhelmed by unhelpful content and skeptical of traditional marketing.

In a recent Entrepreneur article, Enthuse CEO Kim Lawton highlights education-led marketing as the answer. Customers are not looking for more content; they are looking for a clear path forward, where brands offer less noise and more knowledge. 🧠

Education-led marketing builds trust, fosters genuine engagement, and cultivates long-term loyalty by helping buyers understand complex information and align education with real decision-making.

Read the full article, linked below, to learn more.

https://www.entrepreneur.com/growing-a-business/why-smart-brands-are-betting-on-education-led-marketing/503601

Rooted in hospitality and brought to life through education-led experiences, our work is designed to do more than show u...
04/16/2026

Rooted in hospitality and brought to life through education-led experiences, our work is designed to do more than show up. It is built to teach, inspire, and create lasting connections that move brands forward.✨

This year, we are proud to see that approach recognized by the Hermes Creative Awards, earning 6 honors across Platinum, Gold, and Honorable Mention:

- ABL Brand Home Dinners – Brand Identity System: PLATINUM
- Fermentation Workshop at TOTC – Brand Identity System: PLATINUM
- Artisans of Agave Brand Identity – Brand Identity System: GOLD
- DIAGEO World Class US Social Media – Social Media Presence: GOLD
- Balcones Serve Strategy Photography – Advertising Photography: HONORABLE MENTION
- Roundbuilding Workshop at TOTC – Brand Identity System: HONORABLE MENTION

Congratulations to our teams for continuing to push how education can come to life through creativity, where every interaction is an opportunity to share knowledge, elevate craft, and build meaningful relationships. 🎉 🥂

Learn more about each award at the link below:
https://enter.amcpros.com/hermes/winners/

We are honored to be recognized as an Inclusive Workplace by Best Companies Group and COLOR Magazine once again. This ho...
04/09/2026

We are honored to be recognized as an Inclusive Workplace by Best Companies Group and COLOR Magazine once again. This honor celebrates organizations that go beyond benchmarks to create spaces where every voice is valued.🎉

At Enthuse, our continued commitment to embracing DE&I has proven key to fostering exemplary hospitality and our agency’s overall success in creating a workplace where people feel seen and heard.

Check out our feature below:
https://bestcompaniesgroup.com/programs/inclusive-workplace-program/recognition-list/

To close out Women’s History Month, we’re raising a glass to the women who lead with passion, creativity, and a true spi...
03/31/2026

To close out Women’s History Month, we’re raising a glass to the women who lead with passion, creativity, and a true spirit of hospitality. 🥂

We’re proud to celebrate three incredible Enthuse leaders recognized by Chief Marketer’s Top Women in Marketing:
✨ Lisa Petrella – The Disrupters
✨ Emma Moos – The Experiential Agents
✨ Kelly Pagoto – The Data Artists

Through education-led marketing and meaningful experiences, these women don’t just build strong connections with clients; they foster real relationships within our teams, creating a culture of collaboration, support, and shared success. Their passion, dedication, and leadership continue to shape how we show up for each other and for the brands we serve.🎉

Check out their spotlights at the link below. https://www.chiefmarketer.com/event/2025-top-women-in-marketing/

Relationships do not happen by accident. They are built through listening, consistency, and trust.On The Small Spark The...
02/03/2026

Relationships do not happen by accident. They are built through listening, consistency, and trust.

On The Small Spark Theory podcast, Enthuse CEO Kim Lawton shares how a relationship-first culture has helped the agency weather industry change and uncertainty. She breaks down the role of client leadership and explains how systemized employee and client feedback, paired with a structured approach to client development, leads to exceptional client retention and referrals.

Listen to the episode below to learn more.🎧

https://www.gunpowderconsulting.com/podcast/ep103-unlocking-growth-through-client-leadership-kim-lawton-enthuse-marketing/

Leadership is about building with purpose and bringing others with you.We’re proud to celebrate Kim Lawton, Co-Founder a...
01/29/2026

Leadership is about building with purpose and bringing others with you.

We’re proud to celebrate Kim Lawton, Co-Founder and CEO of Enthuse Marketing and Co-Founder of the Enthuse Foundation, on being named to the 2025 100, recognizing 100 outstanding founders.

Kim has built Enthuse into a 100% women-owned, women-led national agency, helping some of the world’s most recognizable brands grow through strategy, empathy, and clarity.

Through the Enthuse Foundation, she is extending that impact even further. In 2025, the Foundation surpassed $1M in direct financial support for women entrepreneurs in food, beverage, and CPG through grants, mentorship, and education.

Read Kim’s full spotlight and explore the rest of the list at the link in bio.

Leadership is about building with purpose and bringing others with you.We’re proud to celebrate Kim Lawton, Co-Founder a...
01/29/2026

Leadership is about building with purpose and bringing others with you.

We’re proud to celebrate Kim Lawton, Co-Founder and CEO of Enthuse Marketing and Co-Founder of the Enthuse Foundation, on being named to the 2025 Entreprenista 100, recognizing 100 outstanding founders. Kim has built Enthuse into a 100% women-owned, women-led national agency, helping some of the world’s most recognizable brands grow through strategy, empathy, and clarity.

Through the Enthuse Foundation, she is extending that impact even further. In 2025, the Foundation surpassed $1M in direct financial support for women entrepreneurs in food, beverage, and CPG through grants, mentorship, and education.

Read Kim’s full spotlight and explore the rest of the list at the link below. ✨

https://www.entreprenista.com/100

Omnichannel used to mean “be everywhere.” Today, it means “show up with value.”In a recent Forbes feature, Enthuse CEO K...
01/27/2026

Omnichannel used to mean “be everywhere.” Today, it means “show up with value.”

In a recent Forbes feature, Enthuse CEO Kim Lawton shares how brands can stand out through education-led, integrated approaches instead of selling. By connecting data, emotion, and experience across every channel, brands build trust, loyalty, and relationships that last.

The takeaway? When we teach, we don’t just reach people. We earn their trust.

Read the full article below to learn more:

https://www.forbes.com/councils/forbesagencycouncil/2026/01/20/how-to-evolve-omnichannel-marketing-strategies-19-expert-tips/

The strongest companies invest in their people every day.Being named to Ad Age’s Best Places to Work for 2026 for the se...
01/21/2026

The strongest companies invest in their people every day.

Being named to Ad Age’s Best Places to Work for 2026 for the second year, plus ranking #7 among the top 25 companies with 151+ employees, reflects the culture we have at Enthuse. This recognition honors companies setting a high bar for work-life balance, while proactively managing flexibility versus performance, autonomy versus structure, and care versus accountability.

At Enthuse, we lead with education so our team can continue to grow, pairing our approach with a hospitality-first mindset that ensures everyone feels supported, empowered, and set up to do their best work. This recognition is a celebration of the people who make Enthuse not just a workplace, but a place to thrive. 🎉

Check out our feature below:
https://adage.com/events-awards/best-places-to-work/2026/aa-enthuse/

Address

New York, NY

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Website

https://careers.smartrecruiters.com/Enthuse-Marketing/enthuse

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