RED PR www.red-pr.com
Public relations and marketing communications experts for beauty, wellness and lifest

www.red-pr.com
Public relations and marketing communications experts for beauty, fashion and lifestyle companies.

 came to RED PR ready to learn the mechanics of media relations ... and left with a working understanding of how strateg...
08/13/2026

came to RED PR ready to learn the mechanics of media relations ... and left with a working understanding of how strategic communications drives real business outcomes.

That kind of growth does not go unnoticed.

Claire is now heading into a full-time role at LTK (shopltk.com), one of the platforms defining how creators and commerce intersect.

We are so proud to have been part of the path that got her there and can't wait to see where this new adventure takes her! πŸ‘πŸŽ‰πŸ™ŒπŸŽ‰

Trust is earned before a single word ever reaches a page.releaf trusted RED PR to shape their story with clarity and cre...
08/10/2026

Trust is earned before a single word ever reaches a page.
releaf trusted RED PR to shape their story with clarity and credibility, from navigating conversations around skin health to earning coverage that reached the right audiences.

Thank you, Sarina Pilaroscia, for sharing what that partnership meant. Watching Phoilex grow has been a privilege.

Swipe to read the full testimonial.

If your brand is ready to build the kind of credibility that lasts, we would love to help.

Bold does not always look like a headline.Sometimes it looks like taking the leap before anyone tells you to.That is the...
08/07/2026

Bold does not always look like a headline.

Sometimes it looks like taking the leap before anyone tells you to.

That is the energy we bring to every brand we represent. Fearless positioning. Unapologetic confidence. A little bit of flair.

Here's the question every brand should be asking: if someone asked ChatGPT to recommend companies like yours today, woul...
08/05/2026

Here's the question every brand should be asking: if someone asked ChatGPT to recommend companies like yours today, would your brand appear?

RED PR's GEO Visibility Audit answers exactly that question.

We'll help you understand:

βœ… Where your brand appears across AI search platforms
βœ… Which competitors earn citations you don't
βœ… Where your earned media authority stands today
βœ… The opportunities to strengthen your presence in generative engine results

AI search expands PR's reach and raises the stakes for strategic communications.

Brands investing in growth need to show up where customers increasingly turn first.

Ready to see where your brand stands? Visit RED-PR.com or send us a message to learn more about our GEO Visibility Audit.

Myth: A strong social media presence automatically leads to AI visibility.Social media is incredibly valuable.But it ser...
08/03/2026

Myth: A strong social media presence automatically leads to AI visibility.

Social media is incredibly valuable.

But it serves a different purpose.

Your social channels help build awareness, community, and engagement.

Earned media builds credibility.

Generative AI relies heavily on trusted editorial sources, expert commentary, and authoritative third-party signals when deciding which brands to recommend.

The strongest brands don't choose between social media and PR.

They use both strategically.

Awareness gets attention.

Authority earns recommendations.

Which do you think brands overlook most today: awareness or authority?

Myth: Once you've optimized for GEO, you're done.Reality?AI search never stops evolving.Every day, new articles are publ...
07/31/2026

Myth: Once you've optimized for GEO, you're done.

Reality?

AI search never stops evolving.

Every day, new articles are published, competitors earn coverage, and AI models process fresh information.

That means AI visibility isn't a checklist.

It's an ongoing communications strategy built on consistent earned media, authoritative mentions, and brand credibility.

Brands that continue investing in reputation are the brands that remain visible.

Is your communications strategy built for today's search landscape or yesterday's?

Myth: One major media placement is all you need.If only it were that easy.Authority isn't built with one article.It's bu...
07/29/2026

Myth: One major media placement is all you need.

If only it were that easy.

Authority isn't built with one article.

It's built through consistent, high-quality earned media over time.

AI platforms continuously evaluate fresh, credible information. That means visibility isn't something you earn once. It's something you maintain.

The brands that consistently appear in AI-generated answers are often the brands consistently earning trusted media coverage.

Momentum matters.

Would you rather chase one viral moment or build lasting authority?

Myth: Your website, blog, and social media are enough to build AI visibility.Reality is a little more complicated.Your o...
07/27/2026

Myth: Your website, blog, and social media are enough to build AI visibility.

Reality is a little more complicated.

Your owned content tells your story.

Earned media validates it.

AI platforms look for authoritative third-party sources when determining which brands to cite. That's one reason why consistent media coverage remains one of the strongest signals of credibility.

Publishing more content on your own channels is important, but credibility comes from others talking about your brand.

That's where strategic PR makes the difference.

Would you rather have your brand talk about itself, or have respected media outlets do it?

Myth: GEO is just SEO with a different name.Not quite.SEO helps your website rank in traditional search results.GEO infl...
07/24/2026

Myth: GEO is just SEO with a different name.

Not quite.

SEO helps your website rank in traditional search results.

GEO influences whether your brand is referenced when ChatGPT, Perplexity, or Google AI Overviews generate an answer.

That distinction matters.

Traditional search gives users dozens of links to choose from.

Generative AI often provides just a handful of recommendations. If your brand isn't cited in those responses, you may never enter the conversation.

SEO and GEO work together, but they solve different problems.

Brands investing in both are building visibility for the future of search.

Did this change how you think about SEO versus GEO?

If your brand isn't showing up in ChatGPT, Perplexity, or Google AI Overviews, it's probably not because your product is...
07/22/2026

If your brand isn't showing up in ChatGPT, Perplexity, or Google AI Overviews, it's probably not because your product isn't good enough.

It's because AI doesn't discover brands the same way people search on Google.

Generative AI is changing how consumers research products, choose services, and discover experts. Instead of scrolling through pages of search results, people are asking AI for recommendations and getting a handful of answers. If your brand isn't one of them, you've become invisible to an entirely new way people search.

Over the next 2 weeks, we're breaking down the five biggest myths about GEO (Generative Engine Optimization) and explaining what brands need to understand to improve AI visibility.

If AI is becoming the first stop for brand discovery, your communications strategy needs to evolve with it.

Follow along and save this series for your marketing team.

What's the biggest question you have about AI search?

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10019

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Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm

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+12124318873

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