Greater Than One

12/23/2024

Even though, Google decided not to eliminate cookies altogether, the data being transferred is not as robust as it used to be. This has caused challenges for marketers wanting to ensure the optimum deployment of their ads.​
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While this does provide challenges, these can be overcome, including using first-party data and utilizing measurement and attribution tools (such as our proprietary tools, Greater Reach and Greater Score) to determine what is working/not working and where budget should be spent.​
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To get a demo of either of our proprietary tools, visit https://www.greaterthanone.com/products/​
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Read more about this topic below:​
https://venturebeat.com/ai/how-marketers-can-thrive-amid-signal-loss-data-strategies-in-a-privacy-first-world/

12/20/2024

In the past few years, social media has moved from being an add-on to being an integral part of the marketing plan and we expect that to continue in 2025.​
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Our Director of Search & Social, Liz Dignam, shares the top 3 social media trends that she expects to see in 2025.

12/19/2024

We are excited to announce that Preston E. Taylor, CFO of Greater Than One, will be moderating a panel titled Rare Disease Innovation at the Longwood Healthcare Leaders San Francisco CEO conference.

The conference is January 11-12, 2025, and is two days of discussion and networking with biopharmaceutical leaders.

The industry-leading meeting focuses on a broad spectrum of topics affecting the biopharma ecosystem. Decision makers in the life sciences, including biotech and pharma CEOs, heads of research and development, leading academics, and investors will discuss some of the most important issues facing healthcare today.

To join Preston at the conference, register using the link below.
www.longwoodhealthcareleaders.com/sfceo

12/17/2024

Connecting the dots between Media, CRM, Technology, and NPP (non-personal promotion) is more necessary now than ever, according to Andrew Bast, Chief Strategic Officer of Greater Than One,

The fusion of media, content, and technology delivers the best customer experiences across channels, which is important because customers don’t think about channels; they think of the overarching brand experience and value to them.

Read more from Andrew about why brands need to connect the dots on PharmaLive.

https://www.pharmalive.com/connecting-the-dots-has-never-been-more-necessary-than-now-media-crm-technology-and-npp-non-personal-promotion/

12/16/2024

Our CMO, Amanda Powers-Han spoke with Pharmaceutical Executive about the top 3 marketing trends she expects to see in 2025. ​
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They include:​
A greater shift towards omnichannel marketing. Brands will have a consistent customer-centric strategy across all platforms instead of individual strategies for each medium.​
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Positive disruptions from Google and TikTok​
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The importance of video will continue to grow and it will become a larger part of the marketing mix.​
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To find out more, watch Amanda’s interview below.​
https://www.pharmexec.com/view/pharma-marketing-trends-2025

12/15/2024

We are looking for a dynamic Account Director to serve as the vital link between our clients and internal teams, ensuring seamless delivery of strategic, media-first campaigns.

If you are passionate about creating innovative, data-driven media solutions that drive success in the healthcare space, then this role is for you.

In this role, you’ll:
⭐ build and nurture trusted client relationships
⭐ deliver tailored media strategies that address the unique needs of the healthcare and pharmaceutical industries
⭐ collaborate with internal teams to align on client objectives
⭐ stay ahead of industry trends and emerging technologies
⭐ ensure exceptional results.

If you have 5+ years of agency experience with a strong focus on digital media strategy and analytics—and a passion for mentoring teams and delivering impactful solutions—we want to hear from you!

Visit our Careers page, using the link above, to apply.

12/15/2024

We’re seeking a dynamic and results-driven Digital CRM Manager to lead the development, ex*****on, and optimization of innovative CRM strategies across digital channels.

In this role, you’ll:
🟣 collaborate closely with clients to craft personalized solutions that align with their business goals
🟣 leverage data-driven insights
🟣 focus on driving engagement, retention, and lifetime value for clients,
🟣 ensure CRM initiatives reflect industry best practices and deliver measurable results

If you’re a strategic thinker who thrives on optimizing customer journeys and creating meaningful connections, this is your opportunity to make an impact!

Visit our Careers page, by clicking the link above to apply.

12/15/2024

Media is constantly evolving and brands must keep up with the latest trends.​
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Our Chief Media and Marketing Officer, Amanda Powers-Han shares the top 3 media trends she expects to see in 2025.

12/13/2024

Technologies help to fuel better connectivity with HCPs, patients, and caregivers.

According to Brian Peterson, Chief Digital Officer of Greater Than One, "2024 saw a significant increase in the use of technology to better target all audience types, including HCP’s, patients, caregivers and family members. In addition to the predictive capabilities of many AI tools and platforms, we saw a large improvement in the use of centralized data clouds/hubs to empower advanced analytics and business intelligence. These platforms are being used to measure and monitor, sometimes in near real-time, the effectiveness of media and CRM campaigns and many times include third-party longitudinal data, to develop a stronger understanding of each individual persona."

Read more from Brian and other healthcare professionals about what to expect in 2025 when it comes to these technologies.

https://www.pharmalive.com/healthcare-agency-roundtable-2024-technologies-fuel-better-connectivity-with-hcps-patients-and-caregivers/

12/10/2024

Are DTC ads worth all the time, effort and expense?​

A new study shows that pharma ads are beneficial in increasing patient awareness about medical conditions, improving their overall understanding of the disease and helping them manage their conditions.​

For more information, see article below.

To ensure you reach your desired audience, contact [email protected], ​for help with a customized DTC marketing plan.

The study indicated that pharma ads can have a practical impact on disease awareness and the care journey for patients.