NANO

09/17/2026

Stick to the PLAN!

09/16/2026

Will kill us or are we evolving into something new?

09/16/2026

Full podcast dropping soon. Follow to get notified. If you're interested in ai and the impact of ai on your life overall then this is a must watch podcast with Eugenia Aronov

09/15/2026

Q4 creative should not rely entirely on brand image or blanket discounts. It needs to prove value:

* Why the product costs what it costs
* What makes it materially different
* Why buying now is advantageous
* How quality, convenience or longevity offsets price
* Which bundle or threshold creates the best perceived deal

CRO, merchandising and creative strategy must be planned together. Sending more paid traffic to an undifferentiated product page will magnify the problem.

09/12/2026

09/11/2026

Designers. a day in a life

09/09/2026

The joys of marketing. 😁

09/07/2026

If you're doing $3–15M and growth has stalled, hiring another
marketing agency won't fix it. Here's what will.

Under $3M, an agency works. You need traffic, they can buy traffic.
Simple problem, simple fix.

Above $3M, traffic stops being the constraint. What caps you now is
contribution margin, repeat rate, positioning and your cash cycle —
and none of those live inside an ad account.

Here's the structural problem: an agency is paid to run a channel.
Nobody is paid to own the number. So you end up with five vendors,
five roadmaps, and one person holding it together. You.

A venture partner starts with the constraint, not the service menu.

The fair test: if you know exactly what to build and just need hands,
hire an agency — that's the right call. If you're not sure what's
actually capping you, you need a partner. Most founders at $3–15M are
in the second group, buying from the first.

Save this if you're mid-decision. Send it to the founder about to
sign another retainer.

09/05/2026

Why transparency matters in ecommerce!

09/04/2026

What is at heart of innovation? Besides necessity there's also experience that leads to discovering product market fit. We spent 20 years building and growing businesses and ventures.