Bidease

Bidease is a fully transparent DSP for mobile marketers.

06/18/2026

Bidease is now available as a bidder on Google Open Bidding.

Mobile app publishers on Google Ad Manager and can now access Bidease as a bidding partner, bringing incremental, non-gaming demand from an in-app Tier 1 performance DSP.

What this means for publishers:

- Achieve higher eCPMs and fill, without disrupting your existing stack
- Access all major in-app formats from Bidease: interstitial, banner, and rewarded video
- Gain transparent access to Bidease's direct advertiser pool across Tier-1 markets, plus high-growth regions like MENA, CIS, and SEA
- Enjoy premium demand you can trust: AI-powered bid optimization and 6 layers of proprietary anti-fraud deliver the highest quality demand

👉 Check for Bidease inside your Google AdMob/Ad Manager dashboard, or send us PM.

06/08/2026

The GCC app market is maturing. And the seasonal calendar is where you see it most clearly.

Ramadan still drives record downloads. But installs and engagement are moving in different directions.

Our new mid-year report with Sensor Tower:

➡️ IAP revenue up 41% (vs 9% for downloads, Q1’24-Q1’26)
➡️ OTT Ramadan downloads up 48% in 2026 (time spent down 12%)
➡️ Shopping peak windows drove 1/5 of annual downloads in 2025

The seasonal calendar hasn't changed. What it produces has.

How marketers are adapting:

💰 75% increase budgets when seasonal signals weaken
🧪 70% test new channels more aggressively
⚡ 77% refresh creatives weekly or more

Download the report to plan the rest of 2026: https://info.bidease.com/the-2026-mid-year-middle-east-app-growth-report

06/01/2026

Next stop: Singular UNIFY London, June 11.

If mobile growth is your world, this is the room to be in.

Come join us for an afternoon of insights and networking with senior app growth and UA leaders from across the industry.

Artur Lukasevic, Sales Director Europe, is presenting "Unlocking Demand Through Supply: How UA Teams Find Performance After the Obvious Inventory Stops Working."

Sema Ece Toker, Account Executive, will be there too if you want to connect in person.

The lineup includes senior leaders and partners from across the ecosystem. From Snapchat to SplitMetrics.

Spots are limited.

👉 Request your invite: https://events.singular.net/unify-london-edition/

📍 180 Studio, London
📅 June 11
🕒 14:00 – 21:00

05/28/2026

Bidease is heading to App Growth Summit Paris on June 4.

A full day of UA and growth sessions alongside some of the best minds in the industry — and Paris only makes it better.

Don’t miss Artur Lukasevic, Sales Director Europe at Bidease, speaking on the panel:
“Where Smart Money Goes to Grow: Spending Strategically on User Acquisition.”

The discussion will focus on one of the most practical questions in UA right now: how leading growth teams are reallocating budgets based on real signals, not assumptions.

Artur will be joined by Alexandra Gorshkova, Growth Lead at MANO Africa, and Gaelle Peleus, UA Team Lead at Greentube.

If you’re attending, make sure to connect with Artur and Sema. Some of the most valuable conversations happen between sessions.

👉 Request your invite: https://appgrowthsummit.com/events/app-growth-summit-paris-2026/

📍 Pullman Paris Tour Eiffel
📅 June 4
🕒 9:00–17:00

05/18/2026

This Monday we're in Las Vegas for MAU Vegas — and it's going to be a week.

Helicopters. Tanks. Supercars. Ultra exclusive dinners. No Doubt at the Sphere.

MAU26 will be unlike all the other MAUs.

If you registered, your confirmation is in. We'll be in touch with details this week.

If you haven't registered, this is your last chance. A few spots still open.

→ bideasemau.com

05/05/2026

Bidease is heading to Istanbul for AGS Istanbul and looking forward to connecting with our friends and colleagues across the app growth industry.

If you're attending, the always dapper Artur Lukasevic will be moderating a panel of growth marketing experts on how UA budgets are increasingly being allocated toward signals that drive meaningful revenue growth.

He'll be joined by Kubra Yurtsever, Sr. UA Manager at Meditopia, and Mert İdacı, Co-Founder & CEO at Viyatek. The panel — Where Smart Money Goes to Grow: Spending Strategically on User Acquisition — will cover creative-first performance, strategic sandboxing, zero-waste automation, and the incremental gains other teams overlook.

Come find us between sessions. Say hi to Sema Toker and Artur. We'd love to talk shop.

Register 👉 https://lnkd.in/g6k7Y3Be

📍 Swissôtel The Bosphorus
🗓️ Thursday, May 14
🕚 Panel: 11:25–11:55

04/23/2026

The Michelin Table: Denver

Bidease is coming to Denver. Join us for an evening of exceptional food and easy conversation.

We’ve got a full buy-out of the incredible, Michelin-starred Margot for an intimate group of senior growth leaders.

The evening will feature a five-course prix fixe menu, with each dish introduced by Chef Justin Fulton, owner and executive chef.

This is a curated experience by design. No pitches. No decks.

Just peers, conversation, and the decisions behind real outcomes.

Expect an exquisite seasonal tasting menu, meaningful discussion, and a private, intimate atmosphere.

📍 Margot, Denver
🗓️ Wednesday, May 6
🕕 6:00pm

👉 RSVP: https://luma.com/i23afmz0

04/10/2026

40% of growth teams see results they didn’t expect from incrementality tests. That should change how you think about measurement.

Most teams assume their performance data is directionally right. And often, it is. But when 40% of tests reveal something different, even slightly, it means there’s still meaningful uncertainty in how budget decisions are being made.

👉 Did this spend actually drive net-new growth? From our latest research with 100 mobile growth marketers, a few patterns stood out:

📊 Most teams run incrementality in-house, but results are fragmented across platforms and methodologies
⚖️ Simpler tests dominate, not because they’re ideal, but because they’re practical
🎯 The best teams design tests around decisions, not just measurement
🔍 And in 40% of cases, results don’t match expectations

Incrementality doesn't replace attribution, but it adds a layer that helps you decide what to do next.

Learn more: https://www.bidease.com/blog/mobile-app-incrementality-in-practice

04/08/2026

It’s on. We’re heading to Berlin for UNIFY.

Artur Lukasevic will be hosting a fireside chat with Yan Reizin on where UA teams go when performance starts to plateau.

As CPIs rise and familiar channels lose efficiency, most teams keep optimizing the same places. The real opportunity is testing beyond where you’re already spending.

We’ll get into:
• What leading UA teams are testing next
• Where growth is actually coming from right now
• How programmatic and rewarded work together as one ecosystem

📍 Soho House Berlin
📅 April 24
🕓 4:30–6 PM

Join us and ~80 senior growth leaders for an afternoon of real conversations, case studies, and networking.

Learn more: https://events.singular.net/unify-berlin-edition/

04/04/2026

Most people only notice business operations when they break. Lauren Farber (Co-founder & COO of Autovera) has built a career in that "broken" space, turning sales ambition into executed campaigns for giants like Netflix, Disney, and Hulu.

In our latest episode of the Just One Thing podcast, Farber explains why the most important part of the AI revolution isn't the code, but the interface.

In this breakdown, we explore:
- The Black Box: Why your organization feels "hard" and how to make it legible again.
- The Baseline Worker: Why AI is your new assistant, not your replacement.
- Multi-Model QA: The secret to "triangulating the truth" by pitting LLMs against each other.

Stop "working the tools" and start scaling your performance.
👉 Read the full breakdown here: https://www.bidease.com/blog/lauren-farber-ai-marketing-tips

🎙️ Subscribe to the Just One Thing podcast for more: https://www.bidease.com/podcasts/lauren-farber-mastering-ai

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