07/17/2025
What really influences Gen Z when making a purchase?
Our Chief Strategy Officer Heddy DeMaria, joins Sherry Goldman for the latest episode of Let’s Talk PR & More! to break down key Gen Z findings from the HUNTER Influence in America study.
In the episode, Heddy shares why understanding how this generation moves through the path to purchase requires more than a surface-level look—and how influence varies not just by age, but by category.
Listen now! 🎧
Sherry Goldman's guest is Heddy DeMaria, chief insights and strategy office at Hunter. Sherry and Heddy discuss how brands and organizations can effectively target, motivate, and engage Gen Z, a most sought after audience. The episode covers the results of the just released Hunter: Influence in Amer...