Pelichet Production Brand Strategy Design Consultancy

04/28/2025

04/13/2025

We’re getting cute with it. It’s one thing to follow a trend—but it’s a whole other level when you can add a new layer to it. The real ones don’t just participate—they innovate. And the ones who move culture know how to take a moment and make it their own.

04/09/2025

We never follow trends, but this one, we kind of like.

Because if brand strategy was an action figure... it might look a little something like this.

04/01/2025

85% of NYC Restaurants Fail Within 5 Years

Who Do You Know That’s Struggling to Keep Their Restaurant Alive?

Running a restaurant in NYC has never been tougher. Rising costs, shrinking foot traffic, and fierce competition are putting even the best 3–5-star restaurants at risk. If you’re feeling the pressure, you’re not alone.

-Rent & costs skyrocketing—NYC restaurant rents are up ~12% YoY, with prime locations exceeding $30,000/month.

-Declining customers—Only 56% of office workers are back, and 72% of restaurants saw sales declines in 2024.

-Staffing shortages—87% of NYC restaurants are understaffed, struggling to hire and retain top talent.

-Tougher competition—Over 4,700 new restaurants opened in NYC last year alone.

You Don’t Have to Face These Challenges Alone.

At Pelichet Production, we help NYC restaurants break through the noise, build stronger brands, and increase profitability with our proven Design with
Empathy methodology.

✅ Brand Differentiation—Define what makes your restaurant stand out.
✅ Customer Experience Optimization—Keep customers coming back.
✅ Operational Strategy—Cut inefficiencies, increase profit margins.
✅ Team Culture & Retention—Attract and retain top talent.

Book My Free Consultation:
✉️ [email protected]| 🌐 pelichetproduction.com

Don’t wait, NYC’s restaurant landscape won’t slow down for anyone. Let’s get your restaurant back on top.

03/30/2025

It doesn't get any cooler than this.

03/28/2025

Hey everyone, it's Torris here 👋

As someone who’s deeply passionate about hospitality and has spent years working alongside restaurant leaders, I've witnessed firsthand the challenges that come with running a successful restaurant. That's why I'm incredibly excited to introduce my monthly webinar series—"The Turnaround."

Every third Wednesday at 7 PM EST, I'll be hosting candid conversations with hospitality industry veterans and peers. Together, we'll share real stories, practical strategies, and insights that help restaurant leaders thrive, even during tough times.

I believe in building a space where we can openly discuss our experiences, find inspiration, and gain actionable solutions to common struggles. Your participation and stories matter—I’d love to have you join our growing community!

Next session: Third Wednesday of each month | 7 PM EST

RSVP here: [email protected]

Looking forward to seeing you there! Feel free to share this with anyone who might benefit.

Warm regards, Torris

05/14/2024

The true essence of branding! 🌟

Join Alexandra Trujillo Tamayo from Pelichet Production, as she debunk's the myth that a logo equals a brand. Discover why real branding goes beyond a mere symbol and dives deep into the experiences and emotions that connect with people.

Read the full blog to explore the magic behind the logo and how to create a lasting brand impression.



🔗 [https://www.pelichetproduction.com/post/unveiling-the-truth-a-logo-isnt-brand]
https://wix.to/A8e4Qcq

05/13/2024

OUR MISSION

At Pelichet Production, our overarching objective is to facilitate the fulfillment of human needs and desires. We firmly believe that when businesses prioritize addressing genuine human needs, it not only fosters sustainable growth but also ignites innovation. By aligning business objectives with the aspirations and requirements of individuals and communities, we pave the way for meaningful progress.

Our approach is rooted in the understanding that sustainable business practices are not only ethically sound but also strategically advantageous. By championing human-centricity, we enable companies to establish deeper connections with their customers, driving loyalty, trust, and long-term success.

Central to our philosophy is our proprietary methodology, 'Design with Empathy,' we have elucidated its essence in our blog post 'Design with Empathy: Your Unfair Advantage in Business' [link]. This methodology serves as the cornerstone of our approach, empowering businesses to cultivate deeper connections and drive impactful outcomes.

Furthermore, our commitment to tangible results is evident in our blog post 'Driving Revenue Growth through Design with Empathy' [link] where we delve into the transformative benefits yielded by the application of our methodology.

Moreover, our commitment to reshaping the culture of business and community relationships extends beyond mere transactions. We seek to cultivate a collaborative ecosystem where businesses actively engage with communities, listening to their feedback and incorporating their perspectives into product development and service offerings.

As we aspire to collaborate with some of the world's largest brands, our mission remains steadfast: to spearhead a global movement towards human-centric business practices. Through our endeavors, we aim to empower businesses to not only meet the needs of today but also anticipate and innovate for the needs of tomorrow, ultimately creating a more sustainable and prosperous future for all.”

Never forget, Strategy is Power!

Visit pelichetproduction.com today and schedule a free 30 minute creative brief.

05/10/2024

MONEY IS POWER!
Join the Empathy Revolution: Redefining Business Success 💼 Picture a world where businesses have a direct, personal connection with their audience, understanding their needs and desires on a profound level. Our latest blog on Design with Empathy explores this revolutionary concept, offering insights into how businesses can forge deeper connections and drive unparalleled growth. Ready to be a trailblazer in this new era of business? Read the full article now and join the movement! "