Invisible North

Invisible North STRATEGIC CONSULTATION
CULTURAL CURATION & MAPPING
EXPERIENTIAL CONCEPT DEVELOPMENT & EX*****ON
ART

We are a team of culturally fluent strategists, creatives, designers and producers pushing the limits of possibility. Together we build thoughtful experiences that solve business problems and bring brands to life.

Our experience met fans in the middle of the biggest soccer summer in generations. Attendees came through in full kits a...
07/23/2026

Our experience met fans in the middle of the biggest soccer summer in generations. Attendees came through in full kits and country colors, stopping to recover between the pre-game and the match.

A full day of soccer in the sun is its own endurance test, and the giveaways were built recovery they could carry all da...
07/23/2026

A full day of soccer in the sun is its own endurance test, and the giveaways were built recovery they could carry all day.

Fans left with an ŌURA x U.S. Soccer water bottle to stay hydrated, an RPET cooling towel made from recycled bottles to fight the heat, a clear stadium tote to get through the gate, and a foam finger for the stands.

We partnered with ŌURA to build a mobile fan experience at U.S. Soccer House for the World Cup. Recovery is performance,...
07/23/2026

We partnered with ŌURA to build a mobile fan experience at U.S. Soccer House for the World Cup. Recovery is performance, and no other brand could own that moment the way ŌURA does. That idea shaped everything, turning the pre-game queue into a branded recovery moment where fans could cool down and reset before the match.

The footprint was wrapped in U.S. Soccer navy and white and anchored by a custom ŌURA x U.S. Soccer truck.

07/16/2026

The Temple House ran through six scenes of projection mapping across the night: Genesis, Expansion, Builders Enter, Orbit, Momentum, Continuum. Sui’s refreshed identity was on display across the full venue.

07/16/2026

One last look from above.
The full footprint of Sui Miami, from the Faena arrival plaza through the amphitheater, exhibit hall, and stage.

The week opened with a welcome celebration at The Temple House. A live DJ and dynamic lighting carried the energy throug...
07/16/2026

The week opened with a welcome celebration at The Temple House. A live DJ and dynamic lighting carried the energy through the night and set the tone for the days ahead.

The week was built around The Sui Signal: the idea that every part of the experience could transmit and amplify the reac...
07/16/2026

The week was built around The Sui Signal: the idea that every part of the experience could transmit and amplify the reach of builders, partners, and ideas.

It started in the streets, with 144 banners running across Miami for 30 days and around 43.2M impressions. At The Faena Forum, the Transmission Tower stood at the center of the exhibit hall, with partner booths, seating, and stage entrances spreading outward from it. The space was designed so every experience points back to the core.

We partnered with Sui to build a presence that ran across all of Consensus 2026, positioning Sui as a leading institutio...
07/16/2026

We partnered with Sui to build a presence that ran across all of Consensus 2026, positioning Sui as a leading institutional voice in the Western market. The week connected an opening night celebration, a full day of conference programming and expo, a livestream, and a VIP reception into one continuous experience that kept Sui visible and top of mind throughout the conference. Each touchpoint reinforced the same idea: Sui is a clear, integrated, production-ready platform for decentralized coordination.

07/06/2026

The film is built on a song called “Gaya.” Its name means healing, and its blend of traditional Haitian roots with Michael Brun’s production gives the piece its heartbeat. Leo Volcy shot Les Grenadiers with the intimacy the moment called for, ahead of their opening match against Scotland. The result is a portrait of a team and a nation stepping into the light together.

Haiti has waited 52 years for this. The road here is a story of resilience. The team could not play a single home game y...
07/06/2026

Haiti has waited 52 years for this. The road here is a story of resilience. The team could not play a single home game yet they still reached the finals for the first time since 1974. This return means more than football. It is pride, hope, and a chance to change how the country is seen on the world stage.
The film is an ode to Haiti and its national team, a portrait of a country at a moment it has waited generations for.

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+12126039171

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