Content Marketing Institute

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Content Marketing Institute

Advancing the practice of content marketing through education, training, news and events.

09/21/2026

Content Marketing World starts two weeks from today – and these hands-on workshops are one more reason to join us in Denver. 👇

Spend Wednesday workshops diving deeper into AI, marketing effectiveness, content strategy, and more through workshops that help put what you’ve learned into practice.

🔗 Explore the full lineup here: https://schedule.contentmarketingworld.com/sessions?date=2026-10-07

09/18/2026

Content Marketing World is only 17 days away! 🧡

Not only do we have $200 for you to save when you register by tonight, but we also got 17 reasons you’ll have major FOMO if you’re not there... 👀

Savings end tonight at midnight! Register now and we’ll see you in Denver! 🔗 in bio

09/17/2026

⏰ Friday is your deadline to save $200 on Content Marketing World.

Come for the ideas. Stay for the conversations. Leave with new strategies, fresh inspiration, and connections that can keep the momentum going long after the event.

🔗 Make your plans for now and don't wait to decide! Save $200 before the offer ends tomorrow. https://cmi.media/9u45

09/16/2026

Did you even attend if you didn't get a picture? 📸

It’s no secret that Denver is filled with photo-worthy hot spots. From the mountains to the Red Rocks amphitheater, you’re bound to get that insta-perfect content. But how about spots that don’t require traveling far from the city?

📌 Save this list for when you’re in town for Content Marketing World and don’t forget to tag us when you post your best shots! https://www.contentmarketingworld.com/guide-to-best-denver-photo-ops-at-cmworld/

09/14/2026

Fall is the prime season for sharpening your skills — new goals, new season, new reason to get ahead of the curve. 🍂

CMI University's content marketing certification is where content marketers go to do exactly that, with a curriculum that includes a deep dive into how AI is reshaping strategy.

📚 Consider this your permission slip to get back to strategy this fall.

🔗 Enroll by September 30 with code BTS20 for 20% off your certification: https://contentmarketinguniversity.com/enroll/

09/09/2026

Notre Dame's most winning content isn't about football. It's a food show. 🤔

New research reveals only 7% of college athletic programs are heavy content users, and most stick to the easy stuff: event previews, livestreams, and photo galleries. But the real fan engagement? It comes from deeper storytelling like documentaries and podcasts.

A lesson for marketers in any industry: The easiest content to produce isn't always the most worth producing.

🔗 Read the full article from Joe Moore: https://contentmarketinginstitute.com/content-creation-distribution/content-college-athletics

09/08/2026

You may have seen her in Bring It On, 10 Things I Hate About You, and Deliver Us From Eva. Now get ready to see her on the Content Marketing World stage! 🌟

Get excited for by learning more about Gabrielle Union. Watch her acclaimed movies, read her New York Times best-selling books, and explore the businesses she’s built around inclusion, accessibility, and representation.

Register today to join us October 5-7 in Denver! https://cmi.media/9u45

09/02/2026

Your brand ranks #1 on Google.

But when someone asks ChatGPT or Perplexity the same question?

You might not even get mentioned.

In this Tools of the Trade video, Robert Rose walks through the trendos platform and reveals why traditional SEO metrics can no longer tell you if you're actually winning in AI search.

The buyers haven't stopped asking questions.
They've just changed who they're asking.

📖 Learn about Trendos here: https://bit.ly/4x5uqE5

09/01/2026

⌛️ ICYMI: The dog days of summer are winding down, but there's still time to grab your treat.

🐶 Register today, September 1 and use code DOGDAYS200 to snag your pass before the sale ends.

🐾 Fetch your $200 savings: https://cmi.media/0qby

08/31/2026

AI made creating marketing content easier than ever. It also made creating a lot of mediocre content easier than ever.

So, maybe marketing’s job isn’t to clean up everything AI creates. It’s to decide what’s worth creating in the first place.

🔗 Learn more from Robert Rose: https://contentmarketinginstitute.com/strategy-planning/marketing-ai-cleanup

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