Content Marketing Institute

06/18/2026

Storytelling has become more complex than ever. Audiences are fragmented, attention is harder to earn, and expectations continue to rise across markets, cultures, and generations.

In the recent CMI digital event, The Audience Intelligence Series about The New Rules of Storytelling, Whitney Magnuson, Head of Brand & Media, Zoom, shared how B2B marketers need to understand they are no longer the only authors of their brand story.

🔗 Missed this webinar? You can still watch the full thing on demand: https://contentmarketinginstitute.com/strategy-planning/the-audience-intelligence-series-1

06/17/2026

The keynote speaker you’ve been waiting for... We’re welcoming Gabrielle Union to the stage as our 2026 headliner! ✨

With more than 20 years of captivating audiences on screen, her influence extends far beyond acting. She is also a producer, entrepreneur, best-selling author, and business leader who has built a portfolio of work centered on authentic storytelling, audience connection, and meaningful impact.

Gabrielle’s career offers a powerful example of how storytelling can shape brands, businesses, and culture, and we are so excited to have her with us in Denver this October! https://www.contentmarketingworld.com/gabrielle-union-to-headline-content-marketing-world-2026/

Have a question you’d like us to ask Gabrielle during the session? Submit it here: https://form.jotform.com/261663510705049

06/16/2026

Join us tomorrow with Mark Bornstein to learn best practices to increase your webinar audience from tens to thousands. You'll learn tips for creating compelling promo messaging, how to optimize and personalize your email invitations, and much more.

📅 Wednesday, June 17
🕛 2:00 PM ET
🔗 https://cmi.media/s2hd

Sponsored by ON24

06/16/2026

Marketers are hitting a breaking point with do-more-with-less expectations. Do you agree?

Molly Soat, vice president of professional development at the American Marketing Association, sat down with CMI's Kim Moutsos and Robert Rose for The New Reality of Marketing Careers webinar. Here's what they explored:

🔸 Why experienced marketers are absorbing the work of multiple roles
🔸 What's happening to the entry-level career pipeline
🔸 Why one in five marketers now has a side client

🔗 Get even further ahead of the curve by watching the full webinar: https://contentmarketinginstitute.com/career-development/new-reality-marketing-careers

06/15/2026

Most content measurement tells you what happened. Almost none of it tells you whether your buyers actually trust you.

Our new guide, Measuring Content Marketing in 2026: How Deep Is Audience Trust?, shows you frameworks that will close that gap, including where agentic AI can realistically help.

🔗 Download here to track buyer relationships with a new level of precision: https://contentmarketinginstitute.com/analytics-data/measuring-content-marketing-ebook

06/12/2026

Here are your Friday marketing education resources. ✅

1. 91 Blogs, Newsletters, Podcasts, and Video Channels Favored by Marketers: 🔗 in bio

2. Save 20% for Content Marketing Institute University if you enroll by the end of June: 🔗 in bio

3. Keep an eye out for CMI’s upcoming free webinars. 👀

06/11/2026

The second half of the year is just around the bend, and we want to help you arrive at it sharper, more confident, and better equipped to go further.

CMI's Content Marketing Certification, built with the American Marketing Association, gives you training in strategy, audience development, and content operations, leading to the PCM® designation. Consider it momentum for the months ahead.

💰 Save 20% through the end of June with code MIDYEAR20: https://contentmarketinguniversity.com/content-marketing-certification/

06/10/2026

"Well before there was AI, there was the power of storytelling."

At 2025, Beverly Jackson discussed how storytelling isn't just a trend, but it is the original human technology. Listen as she explains why storytelling remains one of the most powerful tools marketers have for building connections, trust, and impact.

What makes a story resonate with an audience today?

06/09/2026

🔍 Are you relying too much on data and not enough on actual conversations? Metrics can tell you what happened, but conversations reveal the "why" behind audience behaviors, challenges, and decisions.

Check out Clare McDermott's latest article in Chief Content Officer with industry experts Jonas Barck, Roanne Neuwirth, Amy Quigley, and Esther Choy as they reveal how hosted dinners, customer councils, and other face-to-face conversation spaces uncover the deeper human truths that transform content strategy.

Advisory boards and executive dinners reveal insights no survey can. Learn what makes intimate gatherings work and how to run them effectively.

06/08/2026

Get inspired from this list of the best 91 (yes, 91!) marketing blogs, newsletters, podcasts, and video channels.

Over 50 content and marketing professionals shared their go-to resources for everything from AI, PR, and SEO to case studies, how-tos, and marketing inspiration.

🔗 Ready to refresh your marketing education resources? Go take a peek: https://contentmarketinginstitute.com/training-education/marketing-blogs-newsletters-podcasts-video