Content Marketing Institute

Content Marketing Institute Advancing the practice of content marketing through education, training, news and events.

❌ What most marketing teams THINK they need: content operations✅ What most marketing teams ACTUALLY need: content orches...
05/29/2026

❌ What most marketing teams THINK they need: content operations
✅ What most marketing teams ACTUALLY need: content orchestration

Next week, join Ariana Keil, Jake Athey, and Robert Rose as they show you how to design the integrated systems that enable orchestration, transform your operating model to support it, and deliver right-time relevance at scale.

📅 Wednesday, June 3
🕛 2:00 PM ET
🔗 https://cmi.media/gb8c
Sponsored by: Acquia & Canto

Excessive promotional emails? Decreased open rates? This airline can help.Using existing data, American Airlines rebuilt...
05/26/2026

Excessive promotional emails? Decreased open rates? This airline can help.

Using existing data, American Airlines rebuilt their loyalty program email strategy around smarter personalization.

Erin Darling, then senior manager for integrated marketing strategy at American Airlines, spoke at Content Marketing World 2025 and shared how the American Airlines team used personalization and helped its most loyal customers feel more seen, understood, and supported.

🔗 Watch her full session: https://contentmarketinginstitute.com/content-marketing-strategy/personalization-loyalty-strategy

05/22/2026

Can you guess what our favorite word at CMI is? You guessed it… community!

Today, we want to give a shout-out to special people in our community that work so hard to maintain and nourish community year-round, online and in-person. 👏

💭 Now it’s your turn! Who is doing a great job at maintaining community? Let us know in the comments. 👇

🗣️ Meet the speakers: The New Rules of Storytelling Hear from Alex Brownsell, Whitney Magnuson, Lore Oxford, Elliott Ray...
05/21/2026

🗣️ Meet the speakers: The New Rules of Storytelling

Hear from Alex Brownsell, Whitney Magnuson, Lore Oxford, Elliott Rayner, and Lexi Wolf as they examine the future of storytelling, audience intelligence, creator collaboration, media evolution, and AI innovation, curated for senior marketing, media, insights, and brand leaders.

This is session one of a five-part executive briefing series. Join us next week for part one and keep an eye out for dates and information on the upcoming series sessions.

📅 Wednesday, May 27
🕛 2:00 PM ET
🔗 https://cmi.media/g619

Content Quick Tip! 📙Your mission isn't a metric. It's the filter for every decision you make.Before planning your next p...
05/20/2026

Content Quick Tip! 📙

Your mission isn't a metric. It's the filter for every decision you make.

Before planning your next piece of content, define the change you want to make for your audience:
👉 "We create [type of content], for [core audience] to help them [achieve desired outcome]."
Clarity beats volume every time.

🔗 Get the Modern Content Marketing Strategy Playbook and start building a more strategic content marketing plan: https://news.contentinstitute.com/modern-content-marketing-strategy-playbook

05/18/2026

Content Marketing Awards FINAL DEADLINE is quickly approaching this week! 🚨📅

This is your final chance to submit your best work that belongs in the spotlight. Don't know where to start? We got you covered. Check out the Content Marketing Awards Entry Kit and watch our webinar to hear from winners and finalists from 2025 as they reveal the strategy, creative decisions, and ex*****on behind their standout campaigns.

⌛ Final deadline is May 22: https://contentmarketingawards.com/

05/16/2026

27 tips just for you and your content writing! ✍️

Capturing and holding your audience’s attention through writing is no small task. These tips, practical tools, and inspiring examples can help make the process simpler.

🔗 Read the full article from Ann Gynn: link in bio

Your first look at the 2026 Content Marketing World agenda is here. 👀The initial round of sessions is officially live, d...
05/14/2026

Your first look at the 2026 Content Marketing World agenda is here. 👀

The initial round of sessions is officially live, designed to help you create more effective content, build deeper audience connections, and drive measurable results.

And this is just the beginning! More sessions, speakers, interactive workshops, hands-on skill building, creative exercises, and other surprises are still to come 🤩 all focused on turning customer insight into content and marketing impact.

🔎 Explore the agenda:https://schedule.contentmarketingworld.com/

🎟️ Register by June 5 to lock in early bird pricing

05/13/2026

Every year, brands spend thousands for the opportunity to take the stage at industry events — and then squander it.

Instead of using event speaking as a strategic platform, for many, it becomes another missed opportunity to shape how the market sees your brand.

🔗 In a recent CMI digital event, Jay Acunzo shares why some speakers are failing before they even start and how to change that. https://contentmarketinginstitute.com/content-marketing-strategy/event-speaking-as-strategy

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