Vorticom Inc.

Vorticom Inc. High impact strategic media relations & expertly curated social media campaigns. We are an independent firm.

Vorticom is an award-winning full-service public relations boutique agency that delivers high impact marketing communications strategy and implementation resulting in a company’s positive return on investment (ROI). We work with private companies and also listed companies that are Micro, Small and Mid-Cap size. We work with CEOs and members of senior management including CFOs, COOs, directors, officers and board members and investment principals.

06/06/2026
06/06/2026

Dan Arnold | SVP National Operations, Protos Security talks about World Cup security on Bloomberg Businessweek Daily hosted by Carol Massar and Tim Stenovec on June 5th 2026.

I'm not worried about AI.I'm worried about newbie publicists who may never learn the fundamentals because AI makes it so...
06/06/2026

I'm not worried about AI.

I'm worried about newbie publicists who may never learn the fundamentals because AI makes it so easy to skip them.

Press releases. News judgment. Media relations. Building a great quote. Understanding what makes something newsworthy. Those skills matter.

My latest Substack for The Accidental Publicist at:
https://theaccidentalpublicist.substack.com/p/dear-newbie-and-future-publicists

Fertilizers as the next supply chain risk? Millennial Potash on global investment & supply on CNBC International's The C...
05/25/2026

Fertilizers as the next supply chain risk? Millennial Potash on global investment & supply on CNBC International's The China Connection.

Farhad Abasov, Chairman of Millennial Potash, says fertilizer could very well become the next geopolitical supply chain flashpoint, warning that costs will rise and food security is at risk, prompting governments such as China and the US to diversify potash supply.

https://www.cnbc.com/video/2026/05/25/farhad-abasov-potash-strategic-resource.html

Farhad Abasov, Founder and Chairman of Millennial Potash, says fertilizer could very well become the next geopolitical supply chain flashpoint, warning that costs will rise and food security is at risk, prompting governments such as China and the US to diversify potash supply.

Most thought leadership articles don’t fail because the writer lacks expertise.They fail because they read like a corpor...
05/22/2026

Most thought leadership articles don’t fail because the writer lacks expertise.

They fail because they read like a corporate brochure wrapped in self-congratulation.

Editors don’t want chest-thumping. They want insight, timing, and perspective.

My latest The Accidental Publicist column on Substack breaks down why so many bylined articles end up in editorial hell and what separates publishable thought leadership from promotional sludge. Humanity really did invent “industry-leading innovative solutions” and then wondered why editors stopped replying.

Read here:
https://theaccidentalpublicist.substack.com/p/why-most-thought-leadership

A new American Press article highlights how Louisiana is helping accelerate Aclara Resources’ planned heavy rare earth s...
05/22/2026

A new American Press article highlights how Louisiana is helping accelerate Aclara Resources’ planned heavy rare earth separation facility at the Port of Vinton.

The infrastructure investment is expected to help fast-track the project timeline while supporting the development of a rare earth supply chain outside China for technologies powering electric vehicles, wind turbines, and advanced manufacturing.

The facility is expected to create 140 new jobs in Louisiana.

Louisiana Economic Development has finalized a $5.9 million FastSites investment at the Port of Vinton. The funding will accelerate infrastructure improvements and ensure Southwest Louisiana remains globally competitive for large-scale […]

Proud to see Vorticom Inc. client Protos Security featured in the Hartford Business Journal discussing the growing role ...
05/18/2026

Proud to see Vorticom Inc. client Protos Security featured in the Hartford Business Journal discussing the growing role of executive protection as part of broader enterprise risk and governance strategy.

As threats become more unpredictable, executive security is increasingly moving from a reactive function to a boardroom conversation.

Executive protection today is about far more than physical safety. It’s about business continuity, leadership resilience and protecting the enterprise itself.

Strong insights from Protos CEO Mark Hjelle in this piece.

Connecticut insurers are among the companies expanding executive protection programs amid a heightened threat environment, with corporate boards increasingly treating those measures as governance safeguards rather than executive perks.

This week, a Chicago Tribune  op-ed I worked on alongside the leaders of Bank The Blue, Blue Star Security  and Protos S...
05/15/2026

This week, a Chicago Tribune op-ed I worked on alongside the leaders of Bank The Blue, Blue Star Security and Protos Security was published during National Police Week.

The experience inspired a new piece for The Accidental Publicist about the real work behind meaningful thought leadership and why strong op-eds begin long before the writing itself.

From weekly brainstorming calls to a 45-minute interview with the authors, this is the kind of strategic editorial work most people never see.

https://theaccidentalpublicist.substack.com/p/how-important-op-eds-get-written?r=2sfg0

I was told I needed a Manhattan office to be taken seriously.Instead, I kept the rent money.One condo turned into two. T...
05/13/2026

I was told I needed a Manhattan office to be taken seriously.

Instead, I kept the rent money.

One condo turned into two. Then three. Now four. (I only own one at a time, calm down.)

At one point, my “office” was a Murphy bed that folded up so I could work. Not exactly the image agencies were selling.

Turns out, clients don’t care about your square footage. They care about your results.

New Substack piece from The Accidental Publicist on how working from home went from liability to advantage and why most people got the math wrong.

👉 https://theaccidentalpublicist.substack.com/p/from-murphy-bed-to-manhattan-real

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