StatSocial

We empower brands to better understand their customers through rich social audience insights.

StatSocial delivers the industry’s leading social audience insights platform, Silhouette™, empowering marketers to identify and reach the audiences that matter most to their brand. Using Silhouette's patented Identity Graph, marketers can merge an individual’s interactions across major social and community platforms into a single verified identity. With over 95,000 attributes at their fingertips,

marketers can build audiences based on an individuals' brand affinities, interests, passions, preferred media channels, trusted influencers and more. Silhouette’s ability to integrate with third-party systems makes it possible for marketers to deliver and activate on social audience insight data to fuel market research intitiatives, influencer and earned media attribution, social retargeting, data enrichment and more.

03/17/2026

Big news! Uncover Substack audiences within the StatSocial platform.

Marketers have long had blind spots when it comes to newsletter audiences. That changes today.

With StatSocial, you can now:
🔍 Discover and validate Substack creators.
📊 Enrich consumer profiles with newsletter signals alongside other major social platform like Instagram, Youtube and Tiktok.
🚀 Activate newsletter audiences across the broader digital ecosystem, connecting Substack readership to paid media and influencer programs.

Read our full press release to learn more 🔗 https://www.prnewswire.com/news-releases/statsocial-expands-platform-with-substack-unlocking-audience-insights-across-the-newsletter-economy-302715390.html?tc=eml_cleartime or check out our blog post 🔗 https://www.statsocial.com/blog/substack-audience-insights-unlocki-the-newsletter-economy/

12/15/2025

Big news 🎉
StatSocial was named an ADWEEK Tech Stack Award winner for Marketing Measurement! The Tech Stack Awards honor the most innovative products driving proven revenue impact in marketing, advertising, and media.

What makes our influencer measurement solution different? We directly connect organic social exposure to verified consumer behavior, both in-store and online. No engagement metrics, promo codes, or modeled assumptions. Just real audiences mapped to real transactional outcomes.

👉 Read the full announcement: https://www.prnewswire.com/news-releases/statsocial-named-winner-of-adweek-tech-stack-award-for-influencer-measurement-solution-302642359.html

Image Credit: ADWEEK

12/09/2025

🎉 Big news: StatSocial just won Adweek’s TechStack Award for Marketing Measurement Solution!

This award recognizes platforms helping brands finally crack the code on marketing ROI. A huge thank you to our clients and partners who trust us to power their audience intelligence, influencer marketing and measurement strategies. We are so grateful for this recognition and even more excited for what’s next!

Check out all the winners here! https://www.adweek.com/brand-marketing/adweek-tech-stack-awards-the-ai-ux-data-and-crm-solutions-to-your-21st-century-problems/

Image Credit: ADWEEK

12/03/2025

As we wrap up the year, StatSocial is celebrating the season by giving back. Our team came together to purchase gifts for local families. 🎄 ♥️ We are so proud to support our communities and grateful for the generosity of everyone involved.

11/25/2025

Most influencer marketing platforms track clicks and coupon codes.

StatSocial measures actual impact — by connecting organically exposed influencer audiences to real purchase behavior.

Influence is measurable. We prove it. Learn more at StatSocial.com

11/24/2025

Your audience isn’t engaging on just one platform. They’re likely active on six or more. If you're basing your marketing decisions on data from just one (e.g. X/Twitter), you're making decisions based on a small percentage of your overall audience.

Cross-platform social signals give you the full picture of your audience's interests, behaviors, and media preferences, favorite influencers, and more. Take the guesswork out of your marketing strategy. Make the switch and learn more at StatSocial.com

11/21/2025

Most influencer platforms stop at engagement, promo codes, and clicks. But what if you could directly connect campaign exposure to real sales?

That’s exactly what we explore in our influencer campaign measurement guide.

We walk you through how to:
1️⃣ Map your exposed audience
2️⃣ Connect to real people (via StatSocial’s Identity Graph)
3️⃣ Measure actual sales lift (online + in-store)

⭐ Bonus: How Nestlé measured a 25% sales lift by using this method.

https://www.statsocial.com/how-to-measure-influencer-campaigns

11/20/2025

Your audience isn’t just active on one platform, so why limit your insights to just one?

With StatSocial, you get genuinely cross-platform social audience intelligence. We map real people across networks like Instagram, TikTok, YouTube, LinkedIn, and more

That means you can:
✅ Build and validate highly accurate personas
✅ Refine targeting and messaging
✅ Align your media and influencer strategy across channels

Don’t limit your strategy to what one platform shows you. Unlock the full picture with StatSocial. Discover how: StatSocial.com

11/14/2025

Are your influencer tools giving you the full picture, or just managing workflow?

Most platforms handle outreach, contracts, and content calendars. What they don’t do is confirm whether a creator’s audience actually aligns with your buyers.

That’s where StatSocial steps in.

Layer StatSocial on top of tools like Grin, Upfluence, or CreatorIQ to:
✅ Validate audience fit: Understand real demographics, interests, affinities, and alignment with your target.
📈 Prove performance: Measure sales lift, new customers, and ROI, beyond surface-level engagement.
🗑️ Reduce wasted spend: Partner only with creators who truly influence your audience.

Use your influencer platform for management.
Use StatSocial for intelligence.

Together, they power influencer campaigns that perform.

👉 Learn more: https://ow.ly/T49v50WIiSW

11/12/2025

ICYMI: What happens when 👜 Coach meets 🎬 The Summer I Turned Pretty?

We explored how The Summer I Turned Pretty became a powerful cultural bridge for Coach, helping the brand connect with a new generation of fans.

Our audience analysis showed that the show's fandom — largely Gen Z, female, and fashion-engaged, was 7× more likely to engage with Coach while the new season aired. That kind of lift doesn’t come from visibility alone; it comes from cultural fit.

The takeaway? When a brand taps into the right audience moment, awareness turns into affinity.

👉 Dive into the full study: https://ow.ly/c92P50XleuB

Image credit: Coach, Inc.

11/10/2025

☕🎤 Dunkin’ + Sabrina Carpenter = audience alignment done right.

Sabrina didn’t just bring star power and a viral hit (“Espresso”) to this partnership. She represented the exact Gen Z + Millennial energy Dunkin’ needed if they wanted to modernize its brand story to reach a younger, more expressive audience.

The result? A collaboration that felt authentic to fans and strategic for the brand.

👉 In our latest audience analysis, learn what made this partnership click and what it reveals about how audience insight drives influencer strategy: https://www.statsocial.com/blog/how-dunkin-used-sabrina-carpenter-to-brew-buzz-and-reach-new-audiences

Image credit: Dunkin'

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https://www.statsocial.com/

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